Brand Valuation - Publications - Faculty & Research

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22 Jan 2019
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New Research and Ideas, January 22, 2019

support. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55515 January–February 2019 Harvard Business Review What Does Your Corporate Brand Stand For? By: Greyser, Stephen A., and Mats Urde Abstract— While most firms are... View Details

Keywords: Dina Gerdeman

05 Feb 2013
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First Look: Feb. 5

focus on developing the U.S. market or on maximizing Greencore's position in the UK? Purchase this case: http://hbr.org/search/513052-PDF-ENG Building Brand Infosys Deshpandé, Rohit, and Vidhya MuthuramHarvard Business School Case 513-003... View Details

Keywords: Sean Silverthorne

Business & Environment - Faculty & Research

consultative business model and limited sales force. This case study examines Polish Agro’s growth journey amidst disruptions like COVID-19 and the war in Ukraine and evaluates strategic options for sustaining and expanding its market position, including enhancing... View Details

Technology & Innovation - Faculty & Research

COVID-19 and the war in Ukraine and evaluates strategic options for sustaining and expanding its market position, including enhancing trading capabilities, investing in brand development, and digitalizing sales channels. Keywords:... View Details

Arthur I Segel

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Keywords: federal government; real estate

01 Dec 2023
News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

10 May 2011
First Look

First Look: May 10

reflect fundamental values in the current environment. After announcing the alternative valuation methodology in September 2009, he must convince industry participants—ship owners, appraisers, and bankers—to adopt the new View Details

Keywords: Sean Silverthorne

Topics - HBS Working Knowledge

(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds (7) Borrowing and Debt (14)... View Details

Human Behavior & Decision-Making - Faculty & Research

Agribusiness ; Volatility ; Futures and Commodity Futures ; Social Enterprise ; Valuation ; Food and Beverage Industry ; United States ; Europe Citation Educators Purchase Related Jordan, Jillian, Julian Zlatev, Alicia Dadlani, and Martha... View Details

03 Mar 2003
Research & Ideas

Top Ten Legal Mistakes Made by Entrepreneurs

date, then taxes this difference as ordinary income. An 83 (b) election allows the tax computation to be made based on the value at the time the shares are issued, which is often pennies per share. A no-name firm offering the highest View Details

Keywords: by Staff

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

valuations of the company. Since the restructuring plan proposed to give creditors a substantial amount of new common stock, their relative financial recoveries depended materially on what the firm, and this stock, was ultimately worth.... View Details

Keywords: by Stuart C. Gilson

01 Nov 2011
First Look

First Look: Nov. 1

discrimination and advertising. For vouchers to provide successful price discrimination, the valuations of consumers who have access to vouchers must systematically differ from-and typically be lower than-those of consumers who do not... View Details

Keywords: Sean Silverthorne

17 Aug 2009
Research & Ideas

Quantifying the Economic Impact of the Internet

brand or product Website (61 percent); paid bills (56 percent); watched a video clip (51 percent); used a price comparison site (50 percent); listened to an audio clip (44 percent ). “Social networks and the easy connections they... View Details

Keywords: by John Quelch; Advertising; Publishing

21 Apr 2015
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First Look: April 21

relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show... View Details

Keywords: Carmen Nobel & Sean Silverthorne

2022 Reunion Presentations - Alumni

dramatic rise of direct-to-consumer (DTC) brands such as Dollar Shave Club, Harry’s, Glossier, and Allbirds. These brands entered mature markets dominated by established players like Gillette, L’Oréal, and... View Details

Courses by Faculty Unit - Course Catalog

and Valuation Using Financial Statements Joseph Pacelli Fall 2024 Q1Q2 3.0 Changing the World: Life Choices of Influential Leaders (also listed under General Management and Organizational Behavior) Robert Simons Spring 2025 Q3Q4 3.0... View Details

01 Dec 2022
News

Full Court Press

region. After all, while it might have a Silicon Valley–like valuation and aggressive expansion plan, the organization can’t simply hire more software engineers in order to grow. And unlike the NBA’s efforts to operate in China, where it... View Details

Keywords: Dan Morrell

06 Dec 2021
Research & Ideas

The Popular Stock Metric That Can Lead Investors Astray

to spot potentially underpriced stocks, and major stock indexes and institutional investors lean on the metric as well. Yet, in an examination of thousands of stocks over a period of nearly 40 years, Wang and colleagues find that the book-to-market ratio’s correlation... View Details

Keywords: by Rachel Layne

15 Aug 2021
News

You’ve Never Heard of the Biggest Digital Media Company in America

The New York Times recently profiled Red Ventures, led by CEO and cofounder Ric Elias (MBA 1994), calling the company “perhaps the biggest digital publisher in America, a 4,500-employee juggernaut that says it has roughly $2 billion in annual revenues, a conservative... View Details

15 Mar 2011
First Look

First Look: March 15

failed to address important measurement and valuation issues that have arisen in the past 40 years of practice. This gap is illustrated with missed opportunities in risk measurement and management and the estimation of the fair value of... View Details

Keywords: Sean Silverthorne