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  • March 2019 (Revised April 2021)
  • Case

The DivaCup: Navigating Distribution and Growth

By: Ayelet Israeli
When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health ＆ Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Retail Industry; Medical Devices and Supplies Industry; Manufacturing Industry; Health Industry; Green Technology Industry; Education Industry; Distribution Industry; Consumer Products Industry; Canada; United States; United Kingdom
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  • 19 Sep 2017
  • First Look

First Look at New Research and Ideas, September 19

general purpose (e.g., quality management) to highly market specific (e.g., knowing how to manufacture an airplane wing). To illustrate the potential of the framework to shed new light on traditional strategy questions, the article... View Details
Keywords: Sean Silverthorne
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

519-011 Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are... View Details
Keywords: Dina Gerdeman
  • Web

Resumes & Cover Letters - Alumni

what you want them to know. It should be 3-4 sentences in paragraph form following your contact information. Be careful not to load up on overused resume jargon and avoid listing previous jobs/education as it is redundant. Instead, focus on your View Details
  • Web

Programs & Events - Alumni

Potentials Leadership Program Eliminate obstacles to growth by recognizing and overcoming challenges that arise as you take on broader leadership roles. May 18 18–23 MAY 2025 Executive Education HBS Campus Growing as a Purposeful Leader... View Details
  • 14 Feb 2011
  • Research & Ideas

Clay Christensen’s Milkshake Marketing

half hour as the children tried to work the milkshake through a straw. In that case, a different, thinner milkshake was in order. Proven Success And Purpose Branding Several major companies that have... View Details
Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage
  • 20 Mar 2012
  • First Look

First Look: March 20

circumstances, including human purposes, evolved. While the invisible hand of the pricing mechanism can balance supply and demand on a global basis, or in subunits thereof, the visible hand of political authority is essential to the formulation of human View Details
Keywords: Sean Silverthorne
  • 27 Nov 2023
  • Research & Ideas

Voting Democrat or Republican? The Critical Childhood Influence That's Tough to Shake

team intend to explore their dataset further and probe how parents shape their children’s political beliefs and the interplay of these influences. “We could use this method to measure the impact [of childhood neighborhood] on brand... View Details
Keywords: by Ben Rand
  • 21 Nov 2023
  • Op-Ed

The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?

In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between... View Details
Keywords: by Geoffrey Jones; Beauty & Cosmetics
  • Web

Placement - Doctoral

Dissertation: Pairing Purpose with Profit Advisors: Julie Battilana (Chair), Dutch Leonard , and A.J. Casey A Jay Holmgren Health Policy (Management), 2021 Placement: University of California-San Francisco, School of Medicine... View Details
  • April 2021 (Revised April 2021)
  • Teaching Plan

Nehemiah Mfg. Co.: Providing a Second Chance

By: Brian Trelstad and John Masko
Teaching Plan for HBS Case No. 320-008. In 2009, Dan Meyer and Richard Palmer, two veterans of the fast-moving consumer goods (FMCG) industry, founded Nehemiah Manufacturing to build FMCG brands while providing jobs to Cincinnati, Ohio’s beleaguered urban core. Two... View Details
Keywords: Social Entrepreneurship; Retention; Selection and Staffing; Employment; Human Capital; Growth Management; Brands and Branding; Social Marketing; Mission and Purpose; Prejudice and Bias; City; Urban Scope; Consumer Products Industry; Manufacturing Industry; Ohio; United States
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  • 17 Aug 2020
  • Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

simply a question of doing their jobs even though the result—confinement as a POW—may not seem necessarily fair.” This insight is repeatedly endorsed by studies of survivors. Having a value system, a sense of identity, a purpose for one’s... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 12 Mar 2024
  • HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
Keywords: by Rachel Layne; Electronics; Information Technology
  • 27 Feb 2007
  • First Look

First Look: February 27, 2007

Microsoft—and some of his colleagues were on a flight to Austin, Texas, where they had an appointment with Michael Dell, CEO of Dell Computer. The purpose of the visit was to convince Dell to manufacture Xbox videogame consoles running... View Details
Keywords: Martha Lagace
  • December 2021
  • Case

Green Monday

By: José B. Alvarez, Billy Chan and Dawn H. Lau
This case describes the entrepreneurial journey of David Yeung, from campaigning for plant-based diets to building Green Monday, a purpose-driven business and an ecosystem based in Hong Kong comprising a retail platform, an alternative meat brand (“OmniPork”), a... View Details
Keywords: Agribusiness; Plant-Based Agribusiness; Social Enterprise; Entrepreneurship; Business Startups; Business Model; Mission and Purpose; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Hong Kong; China; Asia
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  • 04 Jun 2013
  • First Look

First Look: June 4

acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing different parts. Publisher's link: http://www.amazon.com/Managing-Startups-Best-Blog-Posts/dp/1449367879 2006 Journal of Economic Behavior... View Details
Keywords: Sean Silverthorne
  • Web

Mid-US - Global

American whiskey brand created to honor the legacy of a formerly enslaved man, Nearest Green, who taught Jack Daniel the art of whiskey distillation. Since its launch, Uncle Nearest has become the fastest-growing and most-awarded whiskey... View Details
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

Abstract A new instrument (the Mutual Inheritance Fund or MIF) is proposed whose purpose is to help people carry their savings forward from the moment they retire into their old age. Like annuities, this instrument requires an up-front... View Details
Keywords: Martha Lagace
  • Web

2023 Reunion Presentations - Alumni

defense while also playing offense. Deep Purpose Podcast Innovation Opportunities Created by COVID: And How to Make Them Happen Professor Regina Herzlinger (DBA 1971) + More Info – Less Info The crush of patients created by COVID enabled... View Details
  • Web

Skydeck - Alumni

Recipients of the 2024 Alumni Achievement Award reflect on how family and where they grew up formed them—personally and professionally Mission Control Space entrepreneur Peter Platzer (MBA 2002) on the process of finding your purpose In... View Details