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- 01 Mar 2017
- News
Case Study: Moment in the Sun
brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined or leveraged the term... View Details
Keywords: Dan Morrell
- 16 Sep 2015
- News
Built for Speed
automotive at that point. It was almost as if it was on a blacklist somewhere.” Yet by the fall of 2007, Local Motors had secured $2 million in funding and formed a partnership with the Massachusetts-based “kit car” company Factory Five,... View Details
- 01 Dec 2000
- News
Latin America's Decade
Quaxar.com, an e-commerce and Internet consulting firm based in Miami, took a different approach to the matter of start-up capital. Leonel Azuela (MBA 2000), managing partner of Quaxar, explains that "we opted for a strategic partnership... View Details
- 01 Dec 2016
- News
Vive la Madeleine!
the end of July, the business tribunal in Caen was considering four offers for the Jeannette brand and leftover machinery, Viana’s among them. Two focused solely on the purchase of the machinery; one proposed buying the machinery for 2... View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
are actively forming B2B2C partnerships to maximize our impact on the lives of older people,” says Oppenheim, who often moderates the group conversations before and after classes to foster camaraderie. She also created the Solo Agers and... View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
the health care sector’s guide to understanding and delivering the brand of consumer-centered care that is imperative for today. It aims to help clinicians and managers better understand the differences between health care and other... View Details
- 18 Aug 2021
- News
Alumni on the Black Lives Matter Movement
to support charitable causes related to the music industry, social justice, education, and campaigns against violence and racism. Hackney is Chief Partnerships Officer at Atlantic/Head of the Global Brand... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
Within—Almost 90% of McDonald’s in the US are owned and operated by franchisees. Paulo Pena (MBA 2004) runs the rest. Hear from Kristy Cunningham on the all-day breakfast initiative on the Skydeck podcast Five days after the call, Thompson announced his retirement.... View Details
- 01 Sep 2022
- News
Your Family, Your Work, Your Way
Maybe, you know, those days that you’re late getting home from work, when you are in person, maybe there’s a neighbor who also has kids who you could rely on to keep an eye that your kids get off the school bus and home safely. Or maybe there’s a colleague, if you’re a... View Details
- 01 Jun 1996
- News
Class Acts
enhance the value of the MBA Program by creating a true partnership among faculty, students, and administrators. The Student Association seemed a good vehicle for implementing those ideas; in tandem with the School's MBA: Leadership &... View Details
- 01 Jun 2017
- News
Supercharged
who intends to focus on the Chinese market at first, has every intention of eventually coming to the United States. Chinese penetration of foreign markets could take a variety of forms. But Ford’s Jeff Jones (MBA 2007), who oversees the Lincoln View Details
- 12 Dec 2018
- News
Lesson Plan
Caravia—a store remodel that includes a new seating area, for example, or sales and marketing efforts such as branded merchandise and an increased social media presence. Caravia is a sanctuary of sorts, a space where Cognetti can recharge... View Details
- 06 Dec 2021
- News
Rescue & Recovery
been stationed on the East Coast, rather than its Portland headquarters, and the choice was deliberate. Between her presence and experience, as well as her particular brand of service leadership, McKenna is already shifting the... View Details
- 02 Sep 2018
- News
Havana Rising
much time apart, and, two, this is not the life that we had imagined for ourselves in terms of having a really good partnership and thinking about starting a family,” Gordon says. Gordon’s deep network allows her to provide clients with... View Details
Keywords: Dan Morrell; photographed by Eve North