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Show Results For
- All HBS Web
(521)
- People (1)
- News (168)
- Research (224)
- Multimedia (2)
- Faculty Publications (73)
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- 23 Oct 2019
- News
An Experiment in Online Education Reaches 50,000 Learners in Five Years
speak with the professor and with each other. In 2014, Harvard Business School launched HBX—an innovative platform that aimed to replicate the unique pedagogy and intensity of an HBS on-campus classroom. Five years and one name change... View Details
- 01 Jun 2001
- News
A Match Made in Heaven
he was named CEO. Intent on having Samuel Adams perceived as a world-class product, Roper wants to move Boston Beer beyond its image as a local craft-brewer. “We’re already distancing ourselves from that,” he observed. “We need to take... View Details
- 12 Jul 2011
- News
Phone Fun
says, his two years at the School gave him the courage think outside the box. “It gave me a personal and professional confidence that has underpinned the risk-taking that’s sometimes necessary to deliver original work,” he notes. If last February’s condom giveaway,... View Details
- 01 Dec 2020
- News
Advance Racial Equity in the Office
Edited by Julia Hanna and Jen McFarland Flint; illustrations by Rose Wong Can you name a handful of measurable initiatives that your organization is actively pursuing to address racial inequities? If not, chances are good that... View Details
- 28 May 2019
- News
Action Plan: Border Crossing
Collection, a California-based children’s clothing brand inspired by the global spirit of cultural connection. The company’s design team has found inspiration for Tea’s seasonal clothing collections in their twice-yearly travels to... View Details
Keywords: Julia Hanna
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
brand shouldn’t be about erecting barriers to keep consumers out; indeed, growth requires the welcoming of new faces,” concludes HBS marketing professor Anat Keinan in a July 2014 Harvard Business Review article, “How ‘Brand Tourists’ Can... View Details
- 28 May 2019
- News
What I Do: Gordon Medenica (MBA 1979)
$1.5 billion. “The day before the big drawing, I think I did eight different interviews—Today, CBS, CNN, you name it,” he says. Most days, however, it’s behind-the-scenes work for Medenica, whose experience includes a five-year stint... View Details
- 01 Apr 2002
- News
HBS Press Books in Brief
Featuring all-star names in marketing such as Don Peppers, Martha Rogers, David Aaker, and Kevin Keller, this dynamic collection provides a diverse look at the field of marketing. From global branding to... View Details
- 01 Jun 2009
- News
The New “In” Crowd
was packed for the keynote address at 8:30 a.m. — well before the usual Sunday start time for most students. I was lured to the event in part by the buildup it had gotten in the press. Weeks beforehand, Forbes named it one of the top... View Details
- 05 May 2011
- News
Blazing a Trail for Glenn Beck
readers of the Huffington Post do. That’s one of the reasons I saw this as a really special opportunity.” The Blaze, which Beck named after the Biblical story of Moses and the burning bush, describes itself as “a news, information, and... View Details
- 01 Sep 2008
- News
Negative Ad Power
believe the charges. It’s unheard of for consumer marketers to run ads that name their competitor but not themselves. What accounts for the difference? The primary reason we see more negative advertising in politics than in the commercial... View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
when a Philadelphia museum runs a full-page ad in the New York Times, a Boston bus is swathed in a van Gogh image, and a Chicago cab receipt invites you to visit that city's Museum of Contemporary Art. READ MORE Old Meets New: A Dinosaur View Details
- 01 Apr 2000
- News
Getting the Message
years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
Keywords: Susan Young
- 01 Oct 2002
- News
Ann M. Fudge
gender and racial barriers (“crashing through the glass ceiling and the ‘concrete wall,'” as the New York Times put it) when she was named president of Maxwell House in 1994. Three years later, she became president of Kraft Foods' $5... View Details
- 01 Sep 2012
- News
On a Sound Track
headline “Mom? Dad? I’m home!” “You can imagine the ribbing I took from my classmates,” says Andrus, who still cringes when he tells the story even though he now has little to be embarrassed about. That’s because last year he was named... View Details
- 25 Feb 2020
- News
In My Humble Opinion: Mr. Coffee
2018, Keller left his position as global president of the Wm. Wrigley Jr. Company to become CEO of Peet’s Coffee; in January, he was named CEO of JDE Peet’s, a merger that added a portfolio of coffee and tea View Details
Keywords: Julia Hanna
- 01 Jun 2014
- News
A Look at Olook
André Beisert's olook targets a very particular part of Brazil's new consumer market. "Our brand has a persona," Beisert (MBA 2009) says in his white brick office, which sits atop a small warehouse in the Vila Nova Conceição neighborhood... View Details
- 01 Dec 2011
- News
Knowing the Score
of more than $8.5 billion, was started in 1978 with $9,000 on a credit card by a man named Bill Rasmussen, who got pushed out the door in less than a year. That early exit brought to mind John Kao’s class on entrepreneurship, where we... View Details
- 01 Dec 2015
- News
Ink
brand values (the employees’ work environment embodies the organization—beanbag chairs in the conference room and walls full of Post-its); and environment and sustainability (a less-is-more mentality and environmentally conscious... View Details
- 01 Dec 2010
- News
Beacon of Liberty
me as an immigrant the same opportunities it did to its own citizens. Today, that is still largely the case, unless your name is Mohammad or if you choose to wear the hijab. Since 9/11, almost every Muslim in this country has a story. And... View Details