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- 20 May 2014
- First Look
First Look: May 20
Download working paper: http://ssrn.com/abstract=2270579 Cases & Course Materials Harvard Business School Case 314-114 The Park Hotels: Revitalizing an Iconic Indian Brand Priya Paul, chairperson of The Park Hotels, an award-winning... View Details
Keywords: Sean Silverthorne
- 27 May 2014
- First Look
First Look: May 27
http://bit.ly/BuySocialzStrategyBook August 2013 Marketing Letters Structural Models of Complementary Choices By: Berry, Steven, Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg Allenby, Bharat Anand, et al.... View Details
Keywords: Sean Silverthorne
- September 1997 (Revised August 2007)
- Case
Bankruptcy and Restructuring at Marvel Entertainment Group
By: Benjamin C. Esty and Jason Auerbach
Marvel Entertainment Group is the leading comic book publisher in the United States, with superheros like Spider-Man, the Incredible Hulk, the X-Men, and Captain America. It is also one of the leading manufacturers of sports and entertainment trading cards under the... View Details
Keywords: Restructuring; Decision Choices and Conditions; Borrowing and Debt; Insolvency and Bankruptcy; Governance Controls; Courts and Trials; Planning; Entertainment and Recreation Industry
Esty, Benjamin C., and Jason Auerbach. "Bankruptcy and Restructuring at Marvel Entertainment Group." Harvard Business School Case 298-059, September 1997. (Revised August 2007.)
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53214 Harvard Business School Case 517-075 Mavi: Fashioning a Path to Brand Growth This case examines the strategic choices and business... View Details
Keywords: Sean Silverthorne
- Article
Coarse Thinking and Persuasion
By: Sendhil Mullainathan, Joshua Schwartzstein and Andrei Shleifer
We present a model of uninformative persuasion in which individuals "think coarsely": they group situations into categories and apply the same model of inference to all situations within a category. Coarse thinking exhibits two features that persuaders take advantage... View Details
Mullainathan, Sendhil, Joshua Schwartzstein, and Andrei Shleifer. "Coarse Thinking and Persuasion." Quarterly Journal of Economics 123, no. 2 (May 2008): 577–619.
- September 2018
- Case
Hunley, Inc.: Casting for Growth
By: John A. Quelch and James T. Kindley
Hunley, Inc. manufactures rods for the niche sport of fly fishing. It specializes in freshwater rods that are perceived as "middle-market" products, targeted at "avid" fly fishers. In the face of declining revenue and a decreasing price per unit sold, the company's... View Details
Keywords: Growth and Development Strategy; Marketing Strategy; Decision Choices and Conditions; Sports; Marketing Channels; Distribution Channels
Quelch, John A., and James T. Kindley. "Hunley, Inc.: Casting for Growth." Harvard Business School Brief Case 919-501, September 2018.
- October 2006 (Revised May 2007)
- Case
Academia Barilla
By: David E. Bell and Mary L. Shelman
Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier... View Details
Keywords: Supply Chain; Plant-Based Agribusiness; Brands and Branding; Decision Choices and Conditions; Family Ownership; Nutrition; Product Development; Investment; Food and Beverage Industry; Italy
Bell, David E., and Mary L. Shelman. "Academia Barilla." Harvard Business School Case 507-001, October 2006. (Revised May 2007.)
- September 2024 (Revised October 2024)
- Case
Anker Innovations (A)
By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai
An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of... View Details
Keywords: Decision Choices and Conditions; Product; Distribution; Product Launch; Electronics Industry; Consumer Products Industry
Zhu, Feng, Jiangyong Lu, and Nancy Hua Dai. "Anker Innovations (A)." Harvard Business School Case 625-057, September 2024. (Revised October 2024.)
- June 2024 (Revised August 2024)
- Case
Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard
By: Tatiana Sandino and Samuel Grad
Revlon India was founded as a joint venture in 1995, pairing the industrial conglomerate UMG with the global beauty brand Revlon, Inc. to bring international color cosmetics to India. After growing rapidly and pioneering the Beauty Advisor (BA) model in India, the... View Details
Keywords: Balanced Scorecard; Restructuring; Training; Supply Chain Management; Distribution; E-commerce; Business Model; Business Plan; Decision Choices and Conditions; Marketing Strategy; Alignment; Brands and Branding; Negotiation; Joint Ventures; Strategic Planning; Salesforce Management; Competition; Retail Industry; Consumer Products Industry; Beauty and Cosmetics Industry; India
Sandino, Tatiana, and Samuel Grad. "Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard." Harvard Business School Case 124-107, June 2024. (Revised August 2024.)
- 05 Apr 2011
- First Look
First Look: April 5
Limits to Network Effects Authors:Hann Hałaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets rationally prefer a platform restricting choice rather than a platform that offers... View Details
Keywords: Sean Silverthorne
- September 2024
- Supplement
Anker Innovations (B)
By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai
An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of... View Details
Keywords: Decision Choices and Conditions; Product; Distribution; Product Launch; Business Model; Electronics Industry; Consumer Products Industry
Zhu, Feng, Jiangyong Lu, and Nancy Hua Dai. "Anker Innovations (B)." Harvard Business School Supplement 625-058, September 2024.
- 03 Jan 2007
- First Look
First Look: January 3, 2007
were devastating. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307010 Lincoln Electric Harvard Business School Case 707-445 The case describes Lincoln Electric's business strategy and incentive system, and it discusses the global... View Details
Keywords: Sean Silverthorne
- September 2006 (Revised February 2007)
- Case
Friendster (A)
By: Mikolaj Jan Piskorski and Carin-Isabel Knoop
In January 2006, the president of Friendster needs to choose between two strategic options to revive the company. Friendster started the social networking industry in 2003, but has been overtaken by MySpace and Facebook. The two options are: 1) offer new features to... View Details
Keywords: Value Creation; Competitive Advantage; Corporate Entrepreneurship; Social and Collaborative Networks; Brands and Branding; Service Industry
Piskorski, Mikolaj Jan, and Carin-Isabel Knoop. "Friendster (A)." Harvard Business School Case 707-409, September 2006. (Revised February 2007.)
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
occasional voters, donors, and taxpayers but as their customers. It's important for the major parties to give voters choices. With no incumbent candidate or heir apparent running in the current presidential primaries, the diversity of View Details
Keywords: by Sean Silverthorne
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
customers themselves are not aware? Zaltman: There are several helpful approaches. One is to double check stated beliefs with actual behavior. For example, many consumers report handling competing brands and comparing prices at the point... View Details
Keywords: by Manda Mahoney
- 20 Nov 2012
- First Look
First Look: November 20
quantitative insight on the link between a firm's business model choices and their ultimate profit consequences. We apply the method to Walmart. Using evidence from annual reports, research papers, case studies, and books for the period... View Details
Keywords: Sean Silverthorne
- October 2023
- Case
Shredder Setups or Straightlining into Risk?: Investing in What You Love
By: Lauren Cohen and Grace Headinger
Bob Hall, President of Green Gables Partners, evaluated whether to angel invest into an up-and-coming ski brand. As the son-in-law of the founder of Vera Bradley and having retired from a lengthy career on Wall Street, Hall was well-versed in both direct investing and... View Details
Keywords: Family Office; Angel Investors; Direct Investment; Family Business; Business Growth and Maturation; Small Business; Financial Strategy; Personal Finance; Investment Portfolio; Private Equity; Decision Choices and Conditions; Risk and Uncertainty; Consumer Products Industry; Montana; United States
Cohen, Lauren, and Grace Headinger. "Shredder Setups or Straightlining into Risk?: Investing in What You Love." Harvard Business School Case 224-018, October 2023.
- 08 Apr 2008
- First Look
First Look: April 8, 2008
describes how they assessed their valuations and probabilistic views, and leaves them with a key decision. The (B) case describes their choice as well as the twists and turns leading to the conclusion. Purchase this case:... View Details
Keywords: Martha Lagace
- 05 Dec 2023
- Research & Ideas
Lessons in Decision-Making: Confident People Aren't Always Correct (Except When They Are)
time to revisit outdated branding or stick with an established image? Executives aspire to project confidence in their decisions, lest they seem incompetent. “In teams, and organizations more broadly, self-selection often plays a critical... View Details
Keywords: by Kara Baskin
- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
each person introduce themselves by their name, job title, mission, and their immediate tasks (e.g, “I’m Sarah, I’m a creative, I’m creating a brand for Client X, I’m in this meeting to present findings and receive feedback”). Emergency... View Details
Keywords: by Boris Groysberg and Robin Abrahams