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Show Results For
- All HBS Web
(1,328)
- People (7)
- News (288)
- Research (603)
- Events (1)
- Multimedia (13)
- Faculty Publications (233)
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- 01 Mar 2017
- News
Lego Stays on Script
those already exist. They need to have a building component and exist as a starting point for kids to create their own stories, not just play out what they see on television or in a movie.” In every case—including movies—“we have to make... View Details
Keywords: Julia Hanna
- 01 Dec 2014
- News
Innovation: Frozen Assets
As one of Howard Schultz’s first hires at Starbucks, she spent 20 years revolutionizing the coffee marketplace, eventually running its Asia-Pacific division. At Lululemon, she helped the yoga brand become a $10 billion–plus business by... View Details
Keywords: Janelle Nanos
- 01 Dec 2007
- News
Faculty Research Online
http://hbswk.hbs.edu/item/5652.html. How Brand China Can Succeed A series of recent setbacks, including the Mattel toy recalls, threatens China’s new and improving image, says Professor John Quelch. There is just not enough preexisting... View Details
- 04 Sep 2019
- News
Clicks and Mortar
has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an... View Details
- 21 May 2021
- News
See Us Unite for Change
Courtesy Sheila Lirio Marcelo In honor of Asian American and Pacific Islander (AAPI) month, MTV’s Entertainment brands are streaming a global television special, “See Us Unite for Change,” on May 21. Hosted by comedian Ken Jeong, the... View Details
- 07 Oct 2024
- News
On the Move: Nikos Bartzoulianos (MBA 2008)
particularly admire? One is an HBS grad, AG Lafley (MBA 1977), who led such a big turnaround at Procter & Gamble. Pankaj Bhalla and Austin Lally also at P&G, are two others. I loved how much emphasis they put on talent development and View Details
- 01 Dec 2013
- News
Len Schlesinger Returns
Limited Brands, I had to transition from a knockoff design and speed-sourcing model to building brands and coming to grips with what that meant to our portfolio of businesses. There is nothing more dramatic... View Details
- 01 Mar 2023
- News
Case Study: Power Nappy
from pure DTC and build brand awareness. Think of five dream businesses or locations where you would want your products to be seen and used, to help seed the market. —Dawn Dobras (MBA 1995) is former CEO of... View Details
- 15 Jun 2021
- News
Elevator Pitch: Dress Code
Video Embed Animation by Drue Wagner and Troubadour Image + Sound The Yes Julie Bornstein (MBA 1997), cofounder and CEO; former COO, Stitch Fix Jennifer Koen-Horowitz (MBA 1997), head of brand marketing and PR Vision: The Spotify of... View Details
- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is building a fitness View Details
- 01 Jun 2003
- News
Alumni Bookshelf
overcapacity following the market peak in 2000. How to Become a Marketing Superstar by Jeffrey J. Fox (MBA '69) (Hyperion) In the same snappy, to–the–point style of his previous how–to books, Fox takes on the challenges of marketing through View Details
- 01 Sep 2020
- News
Giving Amazon the Boot
brand’s image on Amazon. “I was building buzz around my own brand, and Amazon was working against me in that sense,” she says. In August 2019, Ford stopped listing products on the site. After a difficult March and April this year when the... View Details
- 13 Jun 2018
- News
The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)
and ranked. In February 2018, tronc, the company formerly known as Tribune Publishing, purchased a majority stake in BestReviews.com. What inspired you to launch BestReviews.com? Ben:“We both grew up reading Consumer Reports regularly and realized this View Details
- 01 Sep 2003
- News
Richard Edelman
well. Appointed the firm’s CEO in 1997, he believes that there is usually an intersection of corporate and public interest. “Change is rarely revolutionary,” he says cheerfully. “You do better by being inside the tent.” Since earning his MBA, Edelman has been busy... View Details
- 25 Aug 2022
- News
Vision: To Go-Go
conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps. A single... View Details
- 15 Dec 2024
- News
Agenda: Amanda E/J Morrison (MBA 2014)
dating—all those things—to life in a way that consumers have never experienced before?’” “Julie is a content-first pharmaceutical company; we exist to help bridge the consumer’s understanding of how her body works and how these medicines work. We’re not View Details
- 01 Mar 2019
- News
In My Humble Opinion: Easy Rider
special attention paid to the look and feel of small details such as the “sari guard”—a regulatory requirement that ensures the long, flowing garment doesn’t get entangled in the bike’s rear wheel. “Bringing Harley-Davidson to India was a pure opportunity to View Details
- 15 Dec 2024
- News
Editor's Letter
Launched in January 1925, it was an “experimentation in the work of maintaining contact between the School and alumni,” according to W.B. Donham, the School’s second dean. We didn’t take the challenge of disrupting a century-old brand... View Details
- 26 Apr 2011
- News
BioMine Strikes Gold
their pitch. Europe Alexander Azoulay, MBA '03 David Merle, MBA '03 Superdome building integrated photovoltaics India Vikram Sharma, MBA '06 Crossover Energy sustainable energy services Latin America Thomaz Srougi, GMP 6 2009 Dr. Consulta... View Details
- 01 Jan 2003
- News
James E. Burke, MBA 1949
as it overcame the Tylenol tragedy to take its place as the country's dominant brand in health-care products. "A company credo that put customers first and shareholders last ultimately benefited both groups," he says. Jim Burke was among... View Details