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- All HBS Web (108)
- Faculty Publications (18)
Show Results For
- All HBS Web (108)
- Faculty Publications (18)
- 01 Dec 2017
- News
Yoga Inc.
have been crucial for brand success. Likewise, yoga is more authentic if, for example, you use Sanskrit names for the asanas, or poses. But others find what they hear as “Sanskrit mumbo jumbo” off-putting,... View Details
Keywords: Deborah Halber
- 01 Mar 2019
- News
In My Humble Opinion: Easy Rider
native knew an icon—and a challenge—when he saw one. In 2009 he stepped into the role of managing director, Harley-Davidson India. Entering the Indian market had plenty of challenges related to tariffs, accessibility, and brand... View Details
- 15 Mar 2021
- Blog Post
Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza
point for Mendoza and she began to build a personal brand around performing while at HBS. She noted “For the first time I thought ‘Maybe these two things can coexist. Maybe I don’t need to be just one thing.’” Bringing View Details
- 31 Jan 2023
- News
Female Founders' Dilemmas; UK Tech Startups
Saigal (MBA 2014), founder and CEO of Kudos, a sustainable diaper company, and Sarina Siddhanti Garg (MBA 2015), founder of the South Asian formal clothing retailer Riya Collective. The women shared their startup journeys with guest moderator Sowmya Pelluru, director... View Details
Keywords: Margie Kelley
- 17 Apr 2023
- Blog Post
Climate Stories Episode #14: Bonita Stewart (MBA 1983) – A Career Devoted to Creating the Future
consumers. The Deckers Brand – producer of UGG®, KOOLABURRA®, HOKA®, Teva®, and Sanuk® shoes and apparel – is an example. Despite inflation, ongoing Covid workplace worries, and supply chain limitations, the company just reported $1.346... View Details
- 14 Feb 2023
- Blog Post
Recruiting During Uncertainty: How to Meet Students Where They Are
scaling back or pausing hiring for an indefinite amount of time. In this time of uncertainty, what can recruiting partners do to effectively attract and hire talent while also building a strong and lasting brand on campus? Our team in... View Details
Keywords: All Industries
- 03 Aug 2016
- What Do You Think?
How Can We Hold the “Leadership Industry” Accountable?
profit for shareholders and directors. Pfeffer is also tired of seeing so-called leadership development services offered in a sanitized vacuum by a “leadership industry” under “brands” such as authentic leadership and servant leadership,... View Details
- Profile
Minal Mehta
them break out the most authentic Bhangra moves, you wouldn't guess that many of them were not exposed to South Asian dance styles before training to become instructors. "Another key aspect of our fitness program is that it is truly... View Details
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
an effort to differentiate by being more locally sourced and thereby fresher, as perceived by consumers, Chipotle was perhaps putting its brand at greater reputational risk.” Companies are increasingly outsourcing their food inspection... View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
authenticity is perfect for wealthy customers looking for refinement and inconspicuous luxury in an age of ostentatious logocentric branding. Drawing upon the brand’s extensive associations with previous users, most notably Sir Winston... View Details
Keywords: Sean Silverthorne
- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
break out the most authentic Bhangra moves, you wouldn't guess that many of them were not exposed to South Asian dance styles before training to become instructors. "Another key aspect of our fitness program is that it is truly gender... View Details
- 01 Mar 2017
- News
Alumni and Faculty Books for March 2017
not photoshopped to perfection but are flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics cannot match. He also discusses the... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
unlikely to suffice. Many voters are now looking not just for problem-solving skills but for specific policy solutions that hold up under scrutiny.Third, Trump is under-leveraging Twitter. Though he feeds his followers a continuing diet of controversial tweets that... View Details
Keywords: by John Quelch and Thales Teixeira
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
transparent. Clean Water Contestants DetoXyFiRishon Benjamin, MBA 2022We aim to provide everyone with access to clean drinking water by commercializing low-cost, natural, comprehensive water filtration devices. Ocean CycleRobert Goodwin, GMP 2007OceanCycle works with... View Details
- 18 Dec 2012
- First Look
First Look: December 18
Quarterly (forthcoming) Abstract Socialization theory has focused on enculturating new employees such that they develop pride in their new organization and internalize its values. Drawing on authenticity research, we propose that the... View Details
Keywords: Carmen Nobel
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
question, which is for the consumers that are out there listening to this. How concerned should they be about having to filter the authentic reviews from the inauthentic? Is it a rampant problem? Are many View Details
- Web
Instagram Takeover Policy | About
Instagram Takeover Policy Thank you for agreeing to share your HBS experience on one of our HBS branded Instagram accounts. To make your Stories takeover as fun (and responsible) as possible, we’ve created some guidelines you will find... View Details
- 27 Apr 2021
- Blog Post
There Are No HBS People, Just People Who Happen to Go to HBS
I came. I interned two more summers, and I just knew I’d work there full-time. However, my second summer I brushed shoulders with P&G’s brand team and started to realize I enjoyed customer clinics much more. I wanted more influence on... View Details
- 02 Jun 2010
- First Look
First Look: June 2
unethical. In four experiments, participants wore purportedly fake or authentically branded sunglasses. Those wearing fake sunglasses cheated more across multiple tasks than did participants wearing View Details
Keywords: Martha Lagace
- 20 Feb 2013
- News
Thanking Veterans Online
because they don't live close to a physical distribution point or they are exposed to elevated risk of identity theft by carrying around a DD 214 when they do claim benefits. Correcting that injustice motivates me." The two founders realized that a secure, digital... View Details