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- All HBS Web (105)
- Faculty Publications (18)
Show Results For
- All HBS Web (105)
- Faculty Publications (18)
- 01 Sep 2012
- News
On a Sound Track
them in grassroots environments, such as the US Open of Surfing; the Vans Warped Tour; local skate, snow, and music events. We are continually building authenticity in the brand by going to the places where... View Details
- 11 Aug 2014
- News
The First Five Years: Melissa Fensterstock (MBA 2012)
profits. 'NuCor Steel' highlights the death of an industry. It's comfortable to think that the leading brands of today and the industries we know and love will be around indefinitely. As 'NuCor' articulates, this thinking is very much a... View Details
- 17 Apr 2023
- Blog Post
Climate Stories Episode #14: Bonita Stewart (MBA 1983) – A Career Devoted to Creating the Future
consumers. The Deckers Brand – producer of UGG®, KOOLABURRA®, HOKA®, Teva®, and Sanuk® shoes and apparel – is an example. Despite inflation, ongoing Covid workplace worries, and supply chain limitations, the company just reported $1.346... View Details
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
an effort to differentiate by being more locally sourced and thereby fresher, as perceived by consumers, Chipotle was perhaps putting its brand at greater reputational risk.” Companies are increasingly outsourcing their food inspection... View Details
- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
break out the most authentic Bhangra moves, you wouldn't guess that many of them were not exposed to South Asian dance styles before training to become instructors. "Another key aspect of our fitness program is that it is truly gender... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
unlikely to suffice. Many voters are now looking not just for problem-solving skills but for specific policy solutions that hold up under scrutiny.Third, Trump is under-leveraging Twitter. Though he feeds his followers a continuing diet of controversial tweets that... View Details
Keywords: by John Quelch and Thales Teixeira
- 14 Feb 2023
- Blog Post
Recruiting During Uncertainty: How to Meet Students Where They Are
scaling back or pausing hiring for an indefinite amount of time. In this time of uncertainty, what can recruiting partners do to effectively attract and hire talent while also building a strong and lasting brand on campus? Our team in... View Details
Keywords: All Industries
- 03 Aug 2016
- What Do You Think?
How Can We Hold the “Leadership Industry” Accountable?
profit for shareholders and directors. Pfeffer is also tired of seeing so-called leadership development services offered in a sanitized vacuum by a “leadership industry” under “brands” such as authentic leadership and servant leadership,... View Details
- 02 Jun 2010
- First Look
First Look: June 2
unethical. In four experiments, participants wore purportedly fake or authentically branded sunglasses. Those wearing fake sunglasses cheated more across multiple tasks than did participants wearing View Details
Keywords: Martha Lagace
- 27 Apr 2021
- Blog Post
There Are No HBS People, Just People Who Happen to Go to HBS
I came. I interned two more summers, and I just knew I’d work there full-time. However, my second summer I brushed shoulders with P&G’s brand team and started to realize I enjoyed customer clinics much more. I wanted more influence on... View Details
- Profile
Minal Mehta
them break out the most authentic Bhangra moves, you wouldn't guess that many of them were not exposed to South Asian dance styles before training to become instructors. "Another key aspect of our fitness program is that it is truly... View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
authenticity is perfect for wealthy customers looking for refinement and inconspicuous luxury in an age of ostentatious logocentric branding. Drawing upon the brand’s extensive associations with previous users, most notably Sir Winston... View Details
Keywords: Sean Silverthorne
- 01 Mar 2017
- News
Alumni and Faculty Books for March 2017
not photoshopped to perfection but are flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics cannot match. He also discusses the... View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Chick-fil-A Foundation, lists some simple but powerful ways people can affect others and create a legacy of service. His stories aim to help people demonstrate life-changing compassion, understand courage, make brave choices every day, and share View Details
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
transparent. Clean Water Contestants DetoXyFiRishon Benjamin, MBA 2022We aim to provide everyone with access to clean drinking water by commercializing low-cost, natural, comprehensive water filtration devices. Ocean CycleRobert Goodwin, GMP 2007OceanCycle works with... View Details
- 01 Jun 2010
- News
Michael Depatie
“mini” brands like the Monaco and the Palomar. Doesn’t that make it difficult to show up on people’s radar? Our tagline is “Every hotel tells a story.” I think of the Kimpton name as an endorser brand. So, the Triton: a Kimpton Hotel; the... View Details
- 18 Dec 2012
- First Look
First Look: December 18
Quarterly (forthcoming) Abstract Socialization theory has focused on enculturating new employees such that they develop pride in their new organization and internalize its values. Drawing on authenticity research, we propose that the... View Details
Keywords: Carmen Nobel
- 23 Oct 2019
- News
After the Storm
inappropriate behavior and misconduct with Noble alumni, and the board appointed Jones as his replacement. Now a year into the role, Jones talks to Associate Editor Jen Flint about how she faced the challenge of taking over an organization in crisis—and found her View Details
- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
fees, brand globalization, the rise of holding companies, client obsessions with shareholder value, the digital and Internet revolutions—and outlines the steps senior agency executives need to take to restore health to their organizations... View Details
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
question, which is for the consumers that are out there listening to this. How concerned should they be about having to filter the authentic reviews from the inauthentic? Is it a rampant problem? Are many View Details