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  • All HBS Web  (3,829)
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    • News  (852)
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Show Results For

  • All HBS Web  (3,829)
    • People  (15)
    • News  (852)
    • Research  (2,115)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,495)
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  • 10 Apr 2024
  • News

Should Your Brand Hire a Virtual Influencer?

  • 26 Feb 2012
  • News

Can brand Mallya make Kingfisher Airlines fly?

  • 07 Mar 2019
  • News

Smart Marketing Brings Rapid Growth to Latino Brands

accomplish that was to create their own distribution network. Therefore, we are able to control how the brand should look like, how the brand should be able to be established in the marketplace, and how that... View Details
  • 19 Mar 2014
  • News

A Brand Manager’s Guide to Losing Control

Keywords: Advertising, Public Relations, and Related Services; Professional Services
  • 15 Dec 2010
  • News

How to Build a Brand Like Corona

  • 13 May 2022
  • News

Approach Your Personal Brand Like a Project Manager

  • 25 Oct 2015
  • News

Legacy Brands And Millenials: The Art Of Courtship

  • 16 Jan 2009
  • News

Obama inauguration rivals Super Bowl for some brands

  • 04 Oct 2009
  • News

It's Brand New, but Make It Sound Familiar

  • 18 May 2010
  • News

Brands and the Dark Side of Social Media

  • 08 Aug 2019
  • News

Shohoz Celebrates 5th Anniversary With New Brand Positioning

  • 13 Jun 2016
  • News

Brands count cost of celebrity ties after Johnny Depp and Maria Sharapova

  • 29 Mar 2012
  • News

Trayvon Martin & Skittles: When brands lose control of their image

  • 12 Feb 2025
  • News

Fawn Weaver’s Use of Storytelling to Build Her Brand in the Spirits Industry

  • 18 May 2015
  • News

Advertisers Get Serious About Playing With Their Brands

  • 24 May 2018
  • News

‘Uncle Drew’: Branding Vehicle or Feature Film? Yes

  • 10 Jun 2021
  • News

How To Leverage Your Employees’ Personal Brands To Grow Your Business Equity

  • 06 Mar 2020
  • News

How Reader’s Digest Became a Digital-first Multimedia Brand

  • 16 Jul 2016
  • News

As our gender spectrum blurs, brands fight to keep the lines drawn

  • 16 Jun 2017
  • News

Gibson Brands Transforms Guitar-making into Diverse 'Music Lifestyle' Firm

Keywords: Manufacturing
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