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Publications

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      • Faculty Publications  (77)

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      • January 2008
      • Article

      The Value of a Broader Product Portfolio

      By: Bharat Anand
      The mantra "Every product must stand on its own bottom line" may no longer be the one to chant. Nowadays, broadening your portfolio can increase both your chances of a big win and the benefit your other products can get from a hit's popularity. View Details
      Keywords: Brands and Branding; Product Development; Expansion; Value Creation
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      Anand, Bharat. "The Value of a Broader Product Portfolio." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 20.
      • November – December 2007
      • Article

      Fundamentally Flawed Indexing

      By: Andre F. Perold
      A new theory of finance is being advanced as providing definitive proof that holding stocks in proportion to their market capitalizations is an inferior investment strategy. The claim is that capitalization weighting necessarily invests more in overvalued stocks and... View Details
      Keywords: Investment; Capital Markets; Financial Strategy; Stocks; Financial Management; Valuation
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      Perold, Andre F. "Fundamentally Flawed Indexing." Financial Analysts Journal 63, no. 6 (November–December 2007). (Winner of Graham and Dodd Best Perspectives Award For excellence in financial writing​.)
      • August 2007
      • Article

      Remedying Education: Evidence from Two Randomized Experiments in India

      By: A. Banerjee, Shawn A. Cole, E. Duflo and L. Linden
      This paper presents the results of two randomized experiments conducted in schools in urban India. A remedial education program hired young women to teach students lagging behind in basic literacy and numeracy skills. It increased average test scores of all children in... View Details
      Keywords: Literacy; Teaching; Performance Improvement; Competency and Skills; India
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      Banerjee, A., Shawn A. Cole, E. Duflo, and L. Linden. "Remedying Education: Evidence from Two Randomized Experiments in India." Quarterly Journal of Economics 122, no. 3 (August 2007): 1235–1264.
      • July 2006 (Revised October 2006)
      • Case

      Lenovo: Building A Global Brand

      By: John A. Quelch and Carin-Isabel Knoop
      Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details
      Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China
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      Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand." Harvard Business School Case 507-014, July 2006. (Revised October 2006.)
      • 2004
      • Book

      Birth of a Salesman: The Transformation of Selling in America

      By: Walter A. Friedman
      This book chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and... View Details
      Keywords: Sales; Employees; Transformation; United States
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      Friedman, Walter A. Birth of a Salesman: The Transformation of Selling in America. Cambridge: Harvard University Press, 2004.
      • November 2003 (Revised September 2021)
      • Case

      Ivar Kreuger and the Swedish Match Empire

      By: Geoffrey Jones and Ingrid Vargas
      Taught in Evolution of Global Business. Globalization and corporate fraud are the central themes of this case on the international growth of Swedish Match in the interwar years. Between 1913 and 1932, Ivar Kreuger, known as the "Swedish Match King," built a small,... View Details
      Keywords: History; International Finance; Globalized Firms and Management; Crime and Corruption; Ethics; Monopoly; Business and Government Relations; Sweden
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      Jones, Geoffrey, and Ingrid Vargas. "Ivar Kreuger and the Swedish Match Empire." Harvard Business School Case 804-078, November 2003. (Revised September 2021.)
      • August 2003
      • Article

      When Does the Market Matter? Stock Prices and the Investment of Equity-Dependent Firms

      By: Malcolm Baker, Jeremy Stein and Jeffrey Wurgler
      We use a simple model of corporate investment to determine when investment will be sensitive to non-fundamental movements in stock prices. The key cross-sectional prediction of the model is that stock prices will have a stronger impact on the investment of firms that... View Details
      Keywords: Stocks; Price; Investment; Equity; Forecasting and Prediction; Rank and Position; Markets
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      Baker, Malcolm, Jeremy Stein, and Jeffrey Wurgler. "When Does the Market Matter? Stock Prices and the Investment of Equity-Dependent Firms." Quarterly Journal of Economics 118, no. 3 (August 2003): 969–1006.
      • July 2003 (Revised October 2018)
      • Case

      Starbucks: Delivering Customer Service

      By: Youngme Moon and John Quelch
      Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. To increase customer satisfaction, the company is debating a plan that would... View Details
      Keywords: Customer Focus and Relationships; Customer Satisfaction; Profit; Recruitment; Marketing Strategy; Service Operations; Performance Improvement; Planning; Food and Beverage Industry
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      Moon, Youngme, and John Quelch. "Starbucks: Delivering Customer Service." Harvard Business School Case 504-016, July 2003. (Revised October 2018.)
      • Article

      Strategies for the Bottom of the Economic Pyramid: India as a Source of Innovation

      By: V. Kasturi Rangan
      Keywords: Strategy; Economics; Innovation and Invention; India
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      Rangan, V. Kasturi. "Strategies for the Bottom of the Economic Pyramid: India as a Source of Innovation." Reflections (Society for Organizational Learning) 3, no. 4 (Summer 2002): 15–16.
      • February 2002 (Revised February 2002)
      • Case

      Morgan Stanley Japan, 2002

      By: Tarun Khanna and Louis P. DiLorenzo, Jr
      Thierry Porte, president of Morgan Stanley Japan, had spent the brisk November day in Tokyo with Eric Best, Morgan Stanley's head of scenario planning, outlining the exercise that all of the managing directors in Japan would participate in shortly. Japan remained mired... View Details
      Keywords: Planning; Economic Slowdown and Stagnation; Investment Banking; Multinational Firms and Management; Banking Industry; Financial Services Industry; Japan; United States
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      Khanna, Tarun, and Louis P. DiLorenzo, Jr. "Morgan Stanley Japan, 2002." Harvard Business School Case 702-458, February 2002. (Revised February 2002.)
      • 2001
      • Working Paper

      When Does the Market Matter? Stock Prices and the Investment of Equity Dependent Firms

      By: Malcolm Baker, Jeremy Stein and Jeffrey Wurgler
      We use a simple model of corporate investment to determine when investment will be sensitive to non-fundamental movements in stock prices. The key cross-sectional prediction of the model is that stock prices will have a stronger impact on the investment of firms that... View Details
      Keywords: Investment; Equity; Stocks; Price; Mathematical Methods; Forecasting and Prediction
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      Baker, Malcolm, Jeremy Stein, and Jeffrey Wurgler. "When Does the Market Matter? Stock Prices and the Investment of Equity Dependent Firms." NBER Working Paper Series, No. 8750, December 2001. (First draft in 2001.)
      • Research Summary

      Business Strategy at the Base of the Pyramid

      By: V. Kasturi Rangan
      Rangan is studying how businesses create value for the 4.2 billion low income, and poorer income residents at the base of the global income pyramid. These are individuals who live on less than $5/day. Providing food, water, sanitation, healthcare, education, skills... View Details
      • Research Summary

      Customer-Centricity as a Vehicle for Organic Growth

      By: Ranjay Gulati
      This body of work examines the mechanics of how firms grow profitably in commoditizing markets. Underlying the "customer-centricity" that many firms embrace today is a factor that will determine their success with this effort: enabling collaboration across... View Details
      • Teaching Interest

      Executive Education: Finance for Senior Executives

      By: Malcolm P. Baker

      Finance for Senior Executives provides the frameworks to strategically use financial resources and position your company for future success. By examining corporate finance from both internal and external perspectives, this HBS Executive Education View Details

      • Research Summary

      Globalization & Corporate Transformation in India

      By: Nitin Nohria
      Political and economic reforms in India, which started in 1992, have led to a dramatic transformation of Indian companies. The first decade of this transformation focused on improving operational efficiency to rival world class competitors. Having proved to themselves... View Details
      • Research Summary

      Overview

      By: Robert J. Dolan
      Professor Dolan's research interests including product policy and pricing. These areas have been the subject to two books, Managing the New Product Development Process and Power Pricing:How Managing Price Impacts the Bottom Line. In addition, he works on the societal... View Details
      Keywords: Product Commercialization; Product Development; Pricing Strategy; Marketing And Society
      • Research Summary

      Product Policy and Pricing

      By: Robert J. Dolan
      Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details
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