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Show Results For
- All HBS Web
(195)
- People (1)
- News (77)
- Research (83)
- Multimedia (1)
- Faculty Publications (45)
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- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
marketplace," de Brito said. For example, his company tried to sell the standard 600-milliliter bottle it sold in Brazil rather than the one-liter bottle that was standard in Argentina. Market research... View Details
Keywords: by Julie Jette
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
to be made to appreciate the intangible aspects of a good—the associations and expectations that they attached to it. Heinz knew from selling bottled horseradish that men and women would not buy a completely new product, especially a good... View Details
Keywords: by Nancy F. Koehn
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
It probably won't shock you that the most popular YouTube video in the past month was "Gentleman," the latest hit from South Korean rapper PSY, whose "Gangnam Style" is the most-watched video of all time. More surprising: among the other most-watched videos was an... View Details
- 13 May 2008
- First Look
First Look: May 13, 2008
Sponsor of the 2008 Olympic Games in Beijing and the Official dairy supplier of the games, it is betting that the brand can go further beyond China. Will the day that tykes from Topeka have a bottle of Yili milk in their hands be coming... View Details
Keywords: Martha Lagace
- 09 Jul 2014
- Research & Ideas
How Business Leaders Can Strengthen American Schools
shortage of success stories in particular schools and districts," Rivkin says. "The problem is that they tend to get bottled up in individual localities." Since business leaders are often adept at scaling up innovations... View Details
- 22 Sep 2003
- Research & Ideas
How Businesses Can Respond to AIDS
Company obviously has requirements, its relationship with the bottlers strives to be collaborative, not command-and-control. Some bottlers, not all, are publicly traded; many do not only make Coke. To illustrate the limitations of oversight, she said, "They have... View Details
Keywords: by Martha Lagace
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
uses the K-means clustering technique to identify groups of customers who have purchased any number of 32 specific “deals” Booth offered over the year, differentiated by the wine varietal as well as its country of origin and a minimum number of View Details
Keywords: Dina Gerdeman
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
it's about creating a customer experience that taps into people's emotions, ultimately making them feel good. High-end vodka companies such as Grey Goose and Chopin have packaged their liquor in tall, sleek, frosted glass bottles as a way... View Details
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
office environment.) He was the life of a party, particularly one celebrating Southwest’s employees. (At 4 p.m. Dallas time he would reach into his bottom right-hand desk drawer to pull out a bottle of his favorite beverage, Wild Turkey... View Details
- 18 Oct 2016
- First Look
October 18, 2016
basketball career? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517035-PDF-ENG Harvard Business School Case 317-019 S'well: The Mass Market Decision This case tells the story of how Sarah Kauss, a young female entrepreneur, built a premium water View Details
Keywords: Sean Silverthorne
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
something into mechanisms within that machine that allow the process to become routine and repeatable. Let’s use an example. Many of us have seen glassblowers who manipulate a glowing hot lump of molten glass and shape it into a bottle or... View Details
- 18 May 2021
- Book
Launching a Career in the COVID Economy? Here Are 5 Tips.
times—get started on the right foot. “It really is possible to bottle up life experience and tacit knowledge and deconstruct it to accelerate the learning curve,” he says. Ng says that unlocking the best career opportunities requires job... View Details
Keywords: by Carolyn DiPaolo
- 15 Apr 2014
- First Look
First Look: April 15
Moreover, we discuss, through a series of case studies, what constitutes an effective integrated report (Coca-Cola Hellenic Bottling Company) and the role of regulation in integrated reporting (Anglo-American). Download working paper:... View Details
Keywords: Sean Silverthorne
- 14 Apr 2015
- First Look
First Look: April 14
Hellenic Bottling Company) and the role of regulation in integrated reporting (Anglo-American). April 2015 American Economic Review: Papers and Proceedings Real Effects of Relational Contracts By: Henderson, Rebecca, Steven Blader, Andrea... View Details
Keywords: Sean Silverthorne
- 20 May 2014
- First Look
First Look: May 20
Hellenic Bottling Company) and the role of regulation in integrated reporting (Anglo-American). Download working paper: http://ssrn.com/abstract=2388716 Information Technology and the Distribution of Inventive Activity By: Forman, Chris,... View Details
Keywords: Sean Silverthorne
- 05 Aug 2008
- First Look
First Look: August 5, 2008
resulting wine. This decision is further complicated by the fact that ripe Riesling grapes can be vinified in two ways, resulting in two different styles of wine. Their relative prices would depend on the uncertain preference of consumers two years later, when the wine... View Details
Keywords: Martha Lagace
- 29 Oct 2013
- First Look
First Look: October 29
connection for a specific target market. The exercise gives students an example of a company that successfully used PA principles to design and launch a new reusable water bottle in the late-2000s. It then asks them to follow the PA... View Details
Keywords: Sean Silverthorne
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
their products by donating a fixed percentage to charitable causes (think Newman's Own), newer models have amped up customer engagement. Take the recent Pepsi Refresh Project: Rather than donate, say, $.05 from every bottle purchased to... View Details
Keywords: by Sean Silverthorne
- 08 Feb 2011
- First Look
First Look: Feb. 8
but positively influences wine prices—even for wines that were produced and bottled prior to the new winemaker's arrival. In the absence of substantive justification (i.e., increased quality), the hiring wineries appear to be basking in... View Details
Keywords: Sean Silverthorne