Filter Results:
(86)
Show Results For
- All HBS Web
(179)
- People (1)
- News (73)
- Research (86)
- Events (1)
- Multimedia (9)
- Faculty Publications (53)
Show Results For
- All HBS Web
(179)
- People (1)
- News (73)
- Research (86)
- Events (1)
- Multimedia (9)
- Faculty Publications (53)
Sort by
- July 2006
- Background Note
Out of Frame: The Coming Digital Disruption of Hollywood
By: Stephen P. Bradley, Brian DeLacey and Reed Martin
The record opening of the Pirates of the Caribbean: Dead Man's Chest, starring Johnny Depp, had finally provided the industry with incontrovertible proof that it was still possible to draw massive audiences to movie theaters. Grossing $136 million during its opening... View Details
- 12 Jun 2018
- Research & Ideas
In a Landscape of 'Me Too' Drug Development, What Spurs Radical Innovation?
than 10 percent chance of approval. Me toos have greater than 20 percent chance of reaching the market, and generally require lower investment. For patients, of course, it’s the novel blockbusters that can be the most life-changing.... View Details
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
this kind of flexibility. And some of those self-selected, self-organized projects might even result in a blockbuster product or line of business. For 3M, it was the Post-it note. Recognize innovation in every part of the company. To... View Details
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
What does this imply for the B-list? A: Yes. There are many examples of blockbuster movies that did not have any stars that belonged to the A-list at the time it came out. In fact, some of the best-selling movies of all time did not have... View Details
- 16 Sep 2019
- Research & Ideas
Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making
Wahlen of MIT Sloan—examine whether such “wisdom of the crowd” can beat the odds in predicting a blockbuster at a higher rate than the gut of an individual producer. "While some companies have used crowdsourcing as a way to make decisions... View Details
- 16 Feb 2021
- Research & Ideas
To Fight Climate Change, Should Green Investors Reconsider Big Oil?
shelf?” When they dug deeper, Cohen and his colleagues found evidence that energy sector firms are making substantial investments in alternative energy projects. In particular, energy firms are significant global producers of electricity, harnessing their View Details
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
consumers not only discuss and disseminate branded content, they also create it. Why the ALS Ice Bucket Challenge was a Social Media Blockbuster Most companies should envy the financial and brand awareness brought about by the ALS Ice... View Details
- 14 May 2013
- First Look
First Look: May 14
entertainment: building a business around blockbuster products-the movies, television shows, songs, and books that are hugely expensive to produce and market-is the surest path to long-term success. Along the way, I reveal why... View Details
Keywords: Sean Silverthorne
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
"Patterson understands that if you want shelf space you need to publish a lot of books; that you need a production system with more than one author; and that you need to mind the brand." The case also highlights the spread of the View Details
- 03 Oct 2006
- First Look
First Look: October 3, 2006
considering selling its royalty interest in Enbrel, Amgen's blockbuster drug for the treatment of rheumatoid arthritis. In assessing whether to sell, and at what price, the hospital must determine its value to a potential buyer as well as... View Details
Keywords: Sean Silverthorne
- 01 Jun 2009
- Lessons from the Classroom
The Challenges of Investing in Science-Based Innovation
he made the decision to continue investing in longer-term research rather than short-term profit after Merck took its blockbuster drug Vioxx off the market in September 2004. "He believed that the only way for Merck to recover was to... View Details
- 16 Oct 2007
- First Look
First Look: October 16, 2007
firms aim to replicate success, and how they find, foster, and sell potential blockbuster products. Also illustrates how similar efforts by competitors increase each firm's dependence on a handful of hits. Contains detailed unique... View Details
Keywords: Sean Silverthorne
- 26 Jul 2016
- Research & Ideas
Where will Pokémon Go with Your Personal Information?
Instead of taking big screens across the country by storm, this summer’s blockbuster has people glued to much smaller ones. Launched at the beginning of July by San Francisco-based software development company Niantic, Inc., Pokémon Go... View Details
- 28 Apr 2009
- First Look
First Look: April 28, 2009
consumer-oriented model for drug development and use has attracted attention in recent years as an alternative to the much-maligned approach of mass-marketing blockbuster drugs. In a parallel development, patients and disease-based... View Details
Keywords: Martha Lagace
- 27 Apr 2015
- Lessons from the Classroom
Leadership Lessons From Outer Space
watching Hollywood movies on the subject. In the blockbuster hit drama Gravity, for instance, an American space shuttle is clobbered by space debris. Sharing an inquiry from a current GMP student, Gupta asked Virts whether space debris is... View Details
- 28 May 2013
- Research & Ideas
Can LEGO Snap Together a Future in Asia?
licenses properties from blockbuster films such as Star Wars and Harry Potter. “It's really easy for them to be nimble and meet demand” LEGO's ambition has at times exceeded its reach. By 2004, the company's overdiversification into theme... View Details
- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
market share. Its Mach3 shaving system was a blockbuster product, but the company was suffering the effects of its own reliance on trade loading—the practice of offering discounts to retail customers at the end of a quarter in order to... View Details
Keywords: by Rosabeth Moss Kanter
- 17 Aug 2011
- Research & Ideas
Protecting against the Pirates of Bollywood
succeeded in producing and distributing My Name is Khan in the country. The first thing Fox did right? "They set up shop in India." The company's previous release of the Hollywood blockbuster Avatar to the Indian market created... View Details
- 14 Oct 2014
- First Look
First Look: October 14
films. Blockbuster, the nation's largest retail video rental firm, was initially slow to respond, but ultimately rolled out a hybrid retail/online response in the form of Blockbuster Online. Aggressive pricing pulled in subscribers, but... View Details
Keywords: Sean Silverthorne
- 09 Aug 2004
- Research & Ideas
A Diagnostic for Disruptive Innovation
frustrated by their track record in making acquisitions. Many companies find that large acquisitions provide stable but lackluster returns, whereas small acquisitions typically have highly variable outcomes, occasionally producing View Details