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  • All HBS Web  (179)
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    • News  (73)
    • Research  (86)
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  • Faculty Publications  (53)

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  • All HBS Web  (179)
    • People  (1)
    • News  (73)
    • Research  (86)
    • Events  (1)
    • Multimedia  (9)
  • Faculty Publications  (53)
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  • 09 May 2012
  • Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

The Trap Of Marginal Thinking In the late 1990s, Blockbuster dominated the movie rental industry in the United States. It had stores all over the country, a significant size advantage, and what appeared to be a stranglehold on the market.... View Details
  • 03 Oct 2005
  • Research & Ideas

The Box Office Power of Stars

What does this imply for the B-list? A: Yes. There are many examples of blockbuster movies that did not have any stars that belonged to the A-list at the time it came out. In fact, some of the best-selling movies of all time did not have... View Details
Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video
  • 12 Jun 2018
  • Research & Ideas

In a Landscape of 'Me Too' Drug Development, What Spurs Radical Innovation?

than 10 percent chance of approval. Me toos have greater than 20 percent chance of reaching the market, and generally require lower investment. For patients, of course, it’s the novel blockbusters that can be the most life-changing.... View Details
Keywords: by Rachel Layne; Health; Pharmaceutical
  • 23 May 2012
  • Research & Ideas

Five Ways to Make Your Company More Innovative

this kind of flexibility. And some of those self-selected, self-organized projects might even result in a blockbuster product or line of business. For 3M, it was the Post-it note. Recognize innovation in every part of the company. To... View Details
Keywords: by Garry Emmons, Julia Hanna & Roger Thompson
  • 16 Sep 2019
  • Research & Ideas

Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making

Wahlen of MIT Sloan—examine whether such “wisdom of the crowd” can beat the odds in predicting a blockbuster at a higher rate than the gut of an individual producer. "While some companies have used crowdsourcing as a way to make decisions... View Details
Keywords: by Michael Blanding; Motion Pictures & Video
  • 09 Jun 2015
  • Sharpening Your Skills

Sharpening Your Skills: Social Media

consumers not only discuss and disseminate branded content, they also create it. Why the ALS Ice Bucket Challenge was a Social Media Blockbuster Most companies should envy the financial and brand awareness brought about by the ALS Ice... View Details
Keywords: Re: Multiple Faculty; Advertising
  • 16 Feb 2021
  • Research & Ideas

To Fight Climate Change, Should Green Investors Reconsider Big Oil?

shelf?” When they dug deeper, Cohen and his colleagues found evidence that energy sector firms are making substantial investments in alternative energy projects. In particular, energy firms are significant global producers of electricity, harnessing their View Details
Keywords: by Kristen Senz; Energy
  • 16 Oct 2007
  • First Look

First Look: October 16, 2007

firms aim to replicate success, and how they find, foster, and sell potential blockbuster products. Also illustrates how similar efforts by competitors increase each firm's dependence on a handful of hits. Contains detailed unique... View Details
Keywords: Sean Silverthorne
  • 30 Jan 2006
  • HBS Case

The Case of the Mystery Writer’s Brand

"Patterson understands that if you want shelf space you need to publish a lot of books; that you need a production system with more than one author; and that you need to mind the brand." The case also highlights the spread of the View Details
Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing
  • 01 Jun 2009
  • Lessons from the Classroom

The Challenges of Investing in Science-Based Innovation

he made the decision to continue investing in longer-term research rather than short-term profit after Merck took its blockbuster drug Vioxx off the market in September 2004. "He believed that the only way for Merck to recover was to... View Details
Keywords: by Julia Hanna; Banking; Auto; Pharmaceutical
  • 27 Apr 2015
  • Lessons from the Classroom

Leadership Lessons From Outer Space

watching Hollywood movies on the subject. In the blockbuster hit drama Gravity, for instance, an American space shuttle is clobbered by space debris. Sharing an inquiry from a current GMP student, Gupta asked Virts whether space debris is... View Details
Keywords: by Carmen Nobel; Aerospace
  • 26 Jul 2016
  • Research & Ideas

Where will Pokémon Go with Your Personal Information?

Instead of taking big screens across the country by storm, this summer’s blockbuster has people glued to much smaller ones. Launched at the beginning of July by San Francisco-based software development company Niantic, Inc., Pokémon Go... View Details
Keywords: Re: Willy C. Shih; Video Game; Entertainment & Recreation
  • 14 May 2013
  • First Look

First Look: May 14

entertainment: building a business around blockbuster products-the movies, television shows, songs, and books that are hugely expensive to produce and market-is the surest path to long-term success. Along the way, I reveal why... View Details
Keywords: Sean Silverthorne
  • 17 Aug 2011
  • Research & Ideas

Protecting against the Pirates of Bollywood

succeeded in producing and distributing My Name is Khan in the country. The first thing Fox did right? "They set up shop in India." The company's previous release of the Hollywood blockbuster Avatar to the Indian market created... View Details
Keywords: by Kim Girard; Motion Pictures & Video
  • 28 May 2013
  • Research & Ideas

Can LEGO Snap Together a Future in Asia?

licenses properties from blockbuster films such as Star Wars and Harry Potter. “It's really easy for them to be nimble and meet demand” LEGO's ambition has at times exceeded its reach. By 2004, the company's overdiversification into theme... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 23 Jun 2003
  • Research & Ideas

Psychology, Pathology, and the CEO

market share. Its Mach3 shaving system was a blockbuster product, but the company was suffering the effects of its own reliance on trade loading—the practice of offering discounts to retail customers at the end of a quarter in order to... View Details
Keywords: by Rosabeth Moss Kanter
  • 14 Oct 2014
  • First Look

First Look: October 14

films. Blockbuster, the nation's largest retail video rental firm, was initially slow to respond, but ultimately rolled out a hybrid retail/online response in the form of Blockbuster Online. Aggressive pricing pulled in subscribers, but... View Details
Keywords: Sean Silverthorne
  • 03 Oct 2006
  • First Look

First Look: October 3, 2006

considering selling its royalty interest in Enbrel, Amgen's blockbuster drug for the treatment of rheumatoid arthritis. In assessing whether to sell, and at what price, the hospital must determine its value to a potential buyer as well as... View Details
Keywords: Sean Silverthorne
  • 03 Sep 2013
  • First Look

First Look: September 3

Netflix and Blockbuster in the DVD rental market and, later, Netflix's subsequent growth (and strategic challenges) in video streaming. The case is set in September 2011, after Netflix announced the unbundling of its DVD rental and... View Details
Keywords: Sean Silverthorne
  • 09 Aug 2004
  • Research & Ideas

A Diagnostic for Disruptive Innovation

frustrated by their track record in making acquisitions. Many companies find that large acquisitions provide stable but lackluster returns, whereas small acquisitions typically have highly variable outcomes, occasionally producing View Details
Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring
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