Publications

May 2018 (Revised February 2019)
Case

The Powers That Be (Internet Edition): Google, Apple, Facebook, Amazon, and Microsoft

By: Jeffrey F. Rayport, Julia Kelley and Nathaniel Schwalb

As of early 2018, five U.S. technology companies—Google, Apple, Facebook, Amazon, and Microsoft—were among the largest companies in the world. Similarly, three Chinese technology firms—Baidu, Alibaba, and Tencent, or BAT—had emerged as global players due in part to the... View Details

Keywords: Internet and the Web; Business Ventures; Customers; Analytics and Data Science; Safety; Corporate Strategy; Competitive Strategy; Technology Industry

May 2025
Case

stc Group: DARE to Transform

By: Sunil Gupta and Sadika El Hariri

Established as a government-owned entity in 1998, stc Group was the sole telecommunications operator in the Kingdom of Saudi Arabia (KSA). Soon after it was privatized in 2003, regional players started entering the Saudi market. To deal with the competition and to... View Details

02 Dec 2008
News

In Defense Of American Cars

11 Oct 2013
News

Book Excerpt: Harvard Business School Professor Reveals the Hidden Truth About Hits

September 2010 (Revised November 2010)
Case

Ze-gen: Commercializing Clean Tech

By: Lynda M. Applegate, Kaitlyn Lyons and Scott Prozeller

The Ze-gen case covers the first five years in the life of a clean-tech start-up. Ze-gen had developed an innovative technology that converted solid waste into synthesis gas (called syngas). This technology was in testing at the company's pilot plant, built next to the... View Details

Keywords: Business Startups; Renewable Energy; Entrepreneurship; Financing and Loans; Environmental Sustainability; Commercialization; Green Technology Industry; New Bedford

February 2014 (Revised June 2014)
Background Note

The Information Superhighway Meets the Highway: Technology and Mobility Trends and Opportunities

By: Rosabeth Moss Kanter and Kevin Rosier

Technological innovation is considered a competitive strength for America, but the nation does not score as high in deploying its technology. U.S. transportation systems are in need of repair and renewal, and the sector is at the cusp of a technological revolution. The... View Details

Keywords: Technology; Information Technology; Infrastructure; Transportation; Information Infrastructure

02 Apr 2001
Research & Ideas

What Makes a Good Leader?

won't abandon easily, remain committed despite setbacks, and communicate their big ideas over and over again in every encounter." Telling The Hard Truths What happens when leaders must communicate facts that are hard to take? Nitin... View Details

Keywords: by Deborah Blagg & Susan Young

08 Sep 2020
Blog Post

2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)

to work in industry in order to develop my competence as an engineer, but I also knew that I wanted to transition out of big business after achieving that competency and found a company. The HBS 2+2 process gave me that roadmap to get... View Details

Article

Alfred D. Chandler: His Vision and Achievement

Among historians, Alfred Chandler's influence is by far the greatest, as he has affected economics, sociology, and business administration. Chandler never took short cuts, never stinted, and never published until he was satisfied that he had done his very best.... View Details

Keywords: Goals and Objectives; Mission and Purpose; Success; Books; Demand and Consumers; Power and Influence; Economic Growth; Ethics; Knowledge Sharing; Product Positioning; Market Transactions; Fair Value Accounting

2014
Book

Accelerate: Building Strategic Agility for a Faster-Moving World

By: John P. Kotter

Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter. It's a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and... View Details

Keywords: Competitive Strategy; Organizational Structure

August 2015 (Revised June 2021)
Case

Amazon.com, 2021

By: John R. Wells, Benjamin Weinstock, Gabriel Ellsworth and Galen Danskin

In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all... View Details

Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Internet; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Digital Platforms; Competition; Internet and the Web; Corporate Strategy; Digital Marketing; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Information Infrastructure; Information Technology; Mobile and Wireless Technology; Price; Applications and Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Retail Industry; Advertising Industry; Distribution Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Manufacturing Industry; Motion Pictures and Video Industry; Music Industry; Publishing Industry; Shipping Industry; Technology Industry; Video Game Industry; Web Services Industry; United States; Washington (state, US); Seattle

October 24, 2023
Article

10 Beliefs That Get in the Way of Organizational Change

By: Frances X. Frei and Anne Morriss

In their new book, Move Fast and Fix Things, Frances Frei and Anne Morriss outline five strategies to help leaders tackle their hardest problems and quickly make change. Their final strategy is to execute your plan with a sense of urgency. They argue that most... View Details

Keywords: Organizational Change and Adaptation; Business or Company Management

04 Jun 2012
Research & Ideas

The Business of Life

unusual application of an economic term delighted Christensen, a management professor known around HBS and the globe as both a brilliant business thinker and a deeply religious man. For more than a decade he has been a go-to consultant for several View Details

Keywords: by Carmen Nobel

31 Jul 2019
Research & Ideas

Distressed Employees? Try Resilience Training

Every year depression affects one in every five employees and costs American businesses $210 billion in medical bills and lost productivity. In fact, for every worker with a depressive disorder, a company loses an average of 32 productive... View Details

Keywords: by Dina Gerdeman; Health

02 Apr 2001
Research & Ideas

Not All M&As Are Alike—and That Matters

however. The thousands of deals that academics, consultants, and businesspeople lump together as mergers and acquisitions actually represent very different strategic activities. Acquisitions occur for five reasons: to deal with... View Details

Keywords: by Joseph L. Bower

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

of five characteristics. First, nerves of steel are critical: Any manager who executes a blockbuster strategy will have to be willing to make big moves that, if they don't work out as planned, could really... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

March 2012
Article

The New Science of Viral Ads

By: Thales Teixeira

It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details

Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment

Article

Creating High-Impact Coalitions: CEOs Can Lead the Charge on Society’s Biggest Problems

By: Rosabeth M. Kanter and Tuna Cem Hayirli

Traditionally, responses to crises and societal problems—the COVID-19 pandemic, natural disasters, racial inequities—are considered the responsibility of the public sector and NGOs. But addressing the world’s most critical problems requires leadership, resources, and... View Details

Keywords: Coalition; Change; Problem Solving; Organization; Boundaries; Evolution; Mission; Moral Leadership; Balance; ＂Solutions Approach; Society; Problems and Challenges; Organizations; Mission and Purpose; Leading Change; Trust