Big Business - Publications - Faculty & Research

24 Mar 2015
News

How Chiara Ferragni Turned Her Fashion Blog Into Big Business

17 May 2022
News

How Government and Business Can Tackle Big Global Crises Together

June 2016
Case

Big Spaceship: The Evolving Agency

By: Boris Groysberg and Matthew G. Preble

This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details

Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)

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14 Jun 2004
Research & Ideas

The Big Money for Big Projects

There is nothing small about the research practiced by Harvard Business School professor Benjamin Esty. He studies the financing of some of the largest projects in the world: the Eurotunnel, Hong Kong Disneyland, and the Airbus A380, to... View Details

Keywords: by Ann Cullen; Financial Services

04 Aug 2021
News

Big Businesses, Little People

15 May 2019
News

Small Business Lending Soars at Banks; Technology Is A Big Reason Why

March 2019 (Revised July 2020)
Case

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel W. Fisher

In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams from related businesses... View Details

Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Entrepreneurship; Market Entry and Exit; Growth and Development Strategy; Business Strategy; Value Creation; Disruption; Motion Pictures and Video Industry; United States

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04 Jun 2013
News

4 Ways Big Business Can Be a Keystone in Entrepreneurship Ecosystems

07 Dec 2020
News

Big Wisdom on Small Business from Amazing Aussie, Bill Lang

23 Oct 2019
News

Exploring Big Issues at the Intersection of Business and Society

and mastery of business. “However, they often don’t get to tackle some of the big issues that intersect business and society and that don’t fit neatly into a single course,” says Robert Huckman the Albert J.... View Details

Keywords: Educational Innovation

January 2020 (Revised July 2020)
Supplement

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel Fisher

In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses... View Details

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April 14, 2023
Editorial

The Big Change Coming To Business School Research & Teaching

By: Andrew J. Hoffman

Keywords: Business Education

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June 1991 (Revised April 2008)
Case

Antitrust Movement: Perceptions and Reality in Coping with Big Business

A vehicle for the discussion of early antitrust legislation in the United States from 1890 to 1914. View Details

Keywords: Law; Monopoly; United States

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07 Aug 2019
Research & Ideas

Big Infrastructure May Not Always Produce Big Benefits

V. D'Arbeloff - MBA Class of 1955 Professor of Business Administration; Ramana Nanda, Sarofim-Rock Professor of Business Administration; Abhiman Da, of the Indian Institute of Management Ahmedabad; and Arti... View Details

Keywords: by Martha Lagace; Construction

Web

The Railroads: The First Big Business - Railroads and the Transformation of Capitalism | Harvard Business School

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Railroads: The Transformation of Capitalism Introduction The Pre-Industrial Era The First View Details