Publications

24 Sep 2007
Research & Ideas

The FDA: What Will the Next 100 Years Bring?

world's premier regulator of food, drugs, cosmetics, and other products and also of helping to lead the transformation of medicine to a molecular level. Current logistical... View Details

Keywords: by Sean Silverthorne; Consumer Products; Consumer Products; Consumer Products; Consumer Products

December 1970 (Revised September 2006)
Case

Harmon Foods, Inc.

Prediction and shipment has been a scheduling and budgetary problem. Multiple regression is suggested as a solution. Evaluation of regression coefficients leads to better understanding of trend, seasonality, and promotion effectiveness. View Details

Keywords: Demand and Consumers; Production; Forecasting and Prediction; Budgets and Budgeting; Manufacturing Industry; Manufacturing Industry

December 1999 (Revised October 2001)
Case

Introducing New Coke

On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details

Keywords: Failure; Product Development; Brands and Branding; Manufacturing Industry; Manufacturing Industry

Research Summary

Overview

I am a field researcher studying the relational nature of work. Organizations are inherently social institutions and provide myriad opportunities for relationship formation. My work begins with the simple insight that all relationships are not equal: interpersonal... View Details

Keywords: Prosocial Motivation; Feedback; Personal Development; Needs; Organizational Design; Performance Productivity; Social and Collaborative Networks; Networks; Groups and Teams; Family and Family Relationships; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry

November 1983 (Revised December 1984)
Case

Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies

Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;... View Details

Keywords: Product Launch; Manufacturing Industry; Manufacturing Industry; United States

26 Mar 2013
First Look

First Look: March 26

embeddedness of the new technologies posed significant entrepreneurial challenges. The best equipped to overcome these challenges were often entrepreneurs based in minorities who held significant advantages in capital-raising and trust... View Details

Keywords: Sean Silverthorne

05 Feb 2009
Research & Ideas

In Praise of Marketing

costs and retail prices down, prompting global production to shift to economies with lower input costs. The manufacture of personal computer components is now concentrated in... View Details

Keywords: by John Quelch; Advertising

13 Apr 2015
Research & Ideas

3 Ways Firms Can Profit From Environmental Investments

replenish all the water it uses in beverage production. "They're minimizing the political and consumer risks they face from people who say, 'You're taking all the water,' or 'You're polluting local water... View Details

Keywords: by Carmen Nobel; Energy; Utilities

22 Nov 2006
Research & Ideas

CEO Succession: The Case at Ford

Carly Fiorina, who had problems at Hewlett Packard? Mulally has a terrific record in managing a manufacturing or assembly manufacturing business. A: Well, I've already touched on a key element, View Details

Keywords: by Jim Aisner; Auto; Employment

17 Oct 2016
HBS Case

Business Solutions That Help Cut Food Waste

As much as 40 percent of food grown in the United States for human consumption is wasted. Source: Eivaisla After decades of wasteful food practices, where perfectly good food is discarded even as poverty keeps many families hungry, solutions are starting to come... View Details

Keywords: by Dina Gerdeman; Food & Beverage

October 2018 (Revised August 2019)
Module Note

Supply Chain Management

By: Willy C. Shih

This note on supply chain management provides background for the seven class supply chain module in the Technology & Operations Management required curriculum course taught at the Harvard Business School. This module includes four broad topics: sourcing and supply... View Details

Keywords: Supply Chain Information; Supply ＆ Demand; Supply Chain Industries; Supply Chain Management; Supply Chain; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States; Asia; Europe; Japan; China