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Show Results For
- All HBS Web
(7,121)
- People (1)
- News (2,521)
- Research (3,676)
- Events (51)
- Multimedia (75)
- Faculty Publications (2,672)
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- 1986
- Book
Cases in Consumer Behavior
By: F. Stewart DeBruicker, John A. Quelch and Scott Ward
DeBruicker, F. Stewart, John A. Quelch, and Scott Ward. Cases in Consumer Behavior. 2nd ed. Englewood Cliffs, NJ: Prentice Hall, 1986.
- 22 Feb 2017
- Working Paper Summaries
Incentives, Peer Pressure, and Behavior Persistence
- 2016
- Working Paper
Pros vs Joes: Agent Pricing Behavior in the Sharing Economy
By: Jun Li, Antonio Moreno and Dennis J. Zhang
One of the major differences between markets that follow a “sharing economy” paradigm and traditional two-sided markets is that the supply side in the sharing economy often includes individual nonprofessional decision makers, in addition to firms and professional... View Details
Keywords: Two-sided Market; Sharing Economy; Behavioral Economics; Revenue Management; Hospitality; Two-Sided Platforms; Price; Behavior; Experience and Expertise
Li, Jun, Antonio Moreno, and Dennis J. Zhang. "Pros vs Joes: Agent Pricing Behavior in the Sharing Economy." Michigan Ross School of Business Working Paper, No. 1298, August 2016.
- fall 2008
- Article
Toward a Theory of Behavioral Operations
By: Francesca Gino and Gary P. Pisano
Human beings are critical to the functioning of the vast majority of operating systems, influencing both the way these systems work and how they perform. Yet most formal analytical models of operations assume that the people who participate in operating systems are... View Details
Keywords: Management Systems; Operations; Mathematical Methods; Behavior; Cognition and Thinking; Perspective; Theory
Gino, Francesca, and Gary P. Pisano. "Toward a Theory of Behavioral Operations." Manufacturing & Service Operations Management 10, no. 4 (fall 2008): 676–691.
- Research Summary
The Learning As BehaviorS (LABS) Model
The Learning As BehaviorS (LABS) Model of Expertise Development integrates research from management, cognitive psychology, educational psychology and neuroscience to describe the process of how a novice achieves expertise. Defining expertise as the ability to... View Details
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (A)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (A)." Harvard Business School Exercise 596-039, August 1995. (Revised January 1997.)
- 13 Feb 2013
- Research & Ideas
5 Weight Loss Tips From Behavioral Economists
goal of the experiment was to test whether knowing about our peers' health behavior has a direct effect on our own health behavior. In other words, are we more or less likely to go to the gym every day if we know whether our friends are... View Details
Keywords: by Carmen Nobel
- 2013
- Chapter
Behavioral Corporate Finance: A Current Survey
By: Malcolm Baker and Jeffrey Wurgler
We survey the theory and evidence of behavioral corporate finance, which generally takes one of two approaches. The market timing and catering approach views managerial financing and investment decisions as rational managerial responses to securities mispricing. The... View Details
Keywords: Managerial Roles; Theory; Corporate Finance; Financial Management; Investment; Market Timing; Behavioral Finance; Prejudice and Bias; Economics; Forecasting and Prediction
Baker, Malcolm, and Jeffrey Wurgler. "Behavioral Corporate Finance: A Current Survey." In Handbook of the Economics of Finance, Volume 2A: Corporate Finance, edited by George M. Constantinides, Milton Harris, and Rene M. Stulz, 357–424. Handbooks in Economics. New York: Elsevier, 2013.
- 12 Jul 2007
- Working Paper Summaries
Toward a Theory of Behavioral Operations
Keywords: by Francesca Gino & Gary Pisano
- June 1990
- Article
Herd Behavior and Investment
Scharfstein, David, and Jeremy Stein. "Herd Behavior and Investment." American Economic Review 80, no. 3 (June 1990): 465–479.
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (C)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (C)." Harvard Business School Exercise 596-041, August 1995. (Revised January 1997.)
- 2016
- Other Teaching and Training Material
Organizational Behavior Reading: Decision Making
By: Francesca Gino, Max Bazerman and Katherine Shonk
This Reading argues that decision making is systematically flawed and introduces methods to improve decision-making effectiveness. The Essential Reading section covers the rational decision-making model and three important ideas that challenge it: Herbert Simon's... View Details
Gino, Francesca, Max Bazerman, and Katherine Shonk. "Organizational Behavior Reading: Decision Making." Core Curriculum Readings Series. Boston, MA: Harvard Business Publishing 8383, 2016. Electronic.
- Research Summary
The Transparency of Ethical Behavior
(with Max Bazerman, Karim Kassam, and Neeru Paharia)
This research analyzes how unethical behavior is viewed when performed... View Details
This research analyzes how unethical behavior is viewed when performed... View Details
- March 2020
- Teaching Note
Behavior Change for Good
By: Michael Luca and Max Bazerman
Teaching Note for HBS No. 920-049. View Details
- Article
Joy and Rigor in Behavioral Science
By: Hanne K. Collins, Ashley V. Whillans and Leslie K. John
In the past decade, behavioral science has seen the introduction of beneficial reforms to reduce false positive results. Serving as the motivational backdrop for the present research, we wondered whether these reforms might have unintended negative consequences on... View Details
Keywords: Open Science; Pre-registration; Exploration; Confirmation; False Positives; Career Satisfaction; Science; Research; Personal Development and Career; Satisfaction; Diversity
Collins, Hanne K., Ashley V. Whillans, and Leslie K. John. "Joy and Rigor in Behavioral Science." Organizational Behavior and Human Decision Processes 164 (May 2021): 179–191.
- 1983
- Book
Managing Behavior in Organizations
By: Leonard A. Schlesinger, Robert G. Eccles and John J. Gabarro
Keywords: Behavior
Schlesinger, Leonard A., Robert G. Eccles and John J. Gabarro, eds. Managing Behavior in Organizations. New York: McGraw-Hill, 1983.
- February 2021
- Article
Testing the Waters: Behavior across Participant Pools
By: Erik Snowberg and Leeat Yariv
We leverage a large-scale incentivized survey eliciting behaviors from (almost) an entire university student population, a representative sample of the U.S. population, and Amazon Mechanical Turk (MTurk) to address concerns about the external validity of experiments... View Details
Keywords: Lab Selection; External Validity; Experiments; Behavior; Surveys; Analytics and Data Science; Analysis
Snowberg, Erik, and Leeat Yariv. "Testing the Waters: Behavior across Participant Pools." American Economic Review 111, no. 2 (February 2021): 687–719.
- June 1990
- Article
Herd Behavior and Investment
By: David S. Scharfstein and Jeremy Stein
Scharfstein, David S., and Jeremy Stein. "Herd Behavior and Investment." American Economic Review 80, no. 3 (June 1990): 465–479.