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  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

successful, but there are probably lots of great things that will have this kind of excitement and get a lot of traction. Would it be more effective to spend my money online rather than in another car or beer ad on television?... View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
  • 14 Jul 2015
  • First Look

First Look: July 14, 2015

Beer et al., we examine how the subject has developed. We offer a normative review, based on that model, and we critique the assumption that the business of HRM is solely to improve returns to owners and shareholders. We identify the... View Details
Keywords: Sean Silverthorne
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 19 Dec 2005
  • Research & Ideas

The Regional Slice of Your Global Strategy

for gasoline in the United States to consist of five distinct regions. Other large markets where transport costs are relatively high in relation to product value, such as cement in Brazil or beer in China,... View Details
Keywords: by Pankaj Ghemawat
  • 11 Dec 2007
  • First Look

First Look: December 11, 2007

deep historical origins of 'born global' companies; the importance of networks and diaspora in new international market development; the key role of public policy in shaping cross-border entrepreneurial activity; and the impact of... View Details
Keywords: Martha Lagace
  • 20 Mar 2013
  • Research & Ideas

How CEOs Sustain Higher-Ambition Goals

Michael Beer and his coauthors at the Center for Higher Ambition Leadership, the executives underscored the importance of higher-ambition goals, including engaging with and developing employee and customer commitment, contributing to the... View Details
Keywords: by Dina Gerdeman
  • 24 Oct 2006
  • First Look

First Look: October 24, 2006

and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opened operations in France and Mexico in 2005, and the... View Details
Keywords: Sean Silverthorne
  • 01 Apr 2014
  • First Look

First Look: April 1

we find evidence that proximity is positively associated with coordination and overall performance. Download working paper: http://www.hbs.edu/faculty/Publication%20Files/14-092_0272c9fd-0da7-4bad-811c-77eb8db9ef81.pdf Competing in New View Details
Keywords: Sean Silverthorne
  • 11 Sep 2012
  • First Look

First Look: September 11

surprisingly, local governments exercise the greatest control over urban land in cities that adopted market reforms earliest. Slavery's Scientific Management: Accounting for Mastery Author:Caitlin C.Rosenthal Publication:In Slavery's... View Details
Keywords: Sean Silverthorne
  • 02 Mar 2010
  • First Look

First Look: March 2

Company Authors:Michael Beer and Magnus Finnstrom Publication:Leadership in Action, November-December 2009 Abstract Traditional leadership development programs often fail to achieve the desired results because they don't focus on learning... View Details
Keywords: Martha Lagace
  • 17 Jul 2012
  • First Look

First Look: July 17

mixed results, into developed markets even as the opportunities of its region have grown stronger and stronger. Ultimately Natura has moved beyond stereotypes of globalization, recognizing that winning in Argentina, Chile, and Mexico can... View Details
Keywords: Sean Silverthorne
  • 18 Mar 2001
  • Research & Ideas

Want to Be an Entrepreneur? [Part I]

handed the business plan for Internet Wicket Ale Inc. (IWA), an interactive, on-line marketing company being formed to sell premium beers made by microbreweries over the Internet. According to the president... View Details
Keywords: by John S. Rosenberg
  • 14 Aug 2007
  • First Look

First Look: August 14, 2007

can increase use. We test this hypothesis in a field experiment in Zambia using door-to-door marketing of a home water purification solution. Our methodology separates the screening effect of prices (charging more changes the mix of... View Details
Keywords: Martha Lagace
  • 06 Mar 2012
  • First Look

First Look: March 6

U.S. corporations, which enjoy ready access to the deepest capital markets in the world. Venture capital, for example, and the public equity markets that support it, has channeled money to innovative ideas... View Details
Keywords: Sean Silverthorne

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