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- All HBS Web
(176)
- News (38)
- Research (110)
- Multimedia (3)
- Faculty Publications (53)
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- 08 Oct 2008
- Research & Ideas
Book Excerpt: A Sense of Urgency
worse, not better. Big Mistake Number 2: Going over the line with a strategy that creates an angry backlash because people feel manipulated. No one wants to feel manipulated. If people sense that someone has created a crisis that... View Details
Keywords: by John P. Kotter
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
humanitarian crises, however, there may be a lack of coordination between NGOs resulting in duplication and inefficiencies, which, if highlighted by the media, may backlash against the same NGOs. During the post-genocide period in Rwanda,... View Details
Keywords: by Manda Salls
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
purchase intentions and consumers' real choices. “Brand biographies can be used to avoid anticorporate consumer backlash and mitigate the 'curse of success.' ” Because the underdog narrative is an underexplored topic in consumer research,... View Details
Keywords: by Martha Lagace
- 20 Oct 2010
- Op-Ed
Export Competitiveness: Reversing the Logic
backlash from sectors exposed to increasing foreign competition. Here, too, pressure has been rising but so far there is "no significant intensification of trade or investment restrictions" (WTO/OECD/ UNCTAD, 2010). Another set... View Details
Keywords: by Christian Ketels
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
itself, is a real winner. That's a great combination. Kenny: What about trolls on the internet? They're the people who kind of lurk around and are looking for any opportunity to say something negative. Santana: Brands risk backlash all... View Details
- 14 Jul 2009
- First Look
First Look: July 14
to avoid intense price competition for the larger segment. A firm that conducts market research may therefore invest less in R&D and earn lower post-launch profits than a rival that has forgone such research. Backlash to Arbitration:... View Details
Keywords: Martha Lagace
- 13 Mar 2019
- Research & Ideas
Ignore This Advice at Your Own Peril
School researchers: Disregarding advice from colleagues could invite harsh backlash that just might damage valued workplace relationships, according to the recent paper Seeker Beware: The Interpersonal Costs of Ignoring Advice, published... View Details
Keywords: by Dina Gerdeman
- 11 Mar 2013
- Research & Ideas
Marissa Mayer Should Bridge Distance Gap with Remote Workers
should begin sharing a broader personal narrative with employees to stem the female stereotyping and backlash that followed her controversial announcement. Some of the negative reaction is based on expectations of how Mayer, as a... View Details
- 15 Oct 2001
- Op-Ed
Lessons from the Rubble
not act upon this resentment. But it is there and it is simmering. We saw the tragic explosion of this backlash on September 11. And, terrifyingly, we are likely to see it again. View Details
Keywords: by Debora L. Spar
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
members who are young, plugged in, and likely influencers in their peer groups. But do advertisers buying space on these sites face danger from the backlash of negative publicity? A: It poses dangers to youth, but paradoxically, less than... View Details
- 14 Feb 2007
- Op-Ed
Tata-Corus: India’s New Steel Giant
underestimated a relentless backlash that unwound the deal. While politics and steel are not alien to each other, there is nothing in Tata-Corus like the level of political concern in the CNOOC-Unocal situation. Second, TCL acquired... View Details
Keywords: by Tarun Khanna
- 04 Dec 2000
- What Do You Think?
Have We Overdone Deregulation and Privatization?
backlash for any idea that rewards those who take initiative? Is deregulated service really inferior? If so, by what measures? Have we such short memories that we have forgotten what it was like before deregulation? Or have we gone too... View Details
Keywords: by James Heskett
- 23 Jul 2024
- In Practice
The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities
Iyoha are assistant professors in the Business, Government, and International Economy and Entrepreneurial Management Units, respectively. Meg Rithmire: Prepare to adapt to the policy backlash For at least a generation leading up to... View Details
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
overseas backlash against U.S. goods? A: Long before the Iraq conflict, the triumphal tone of America's global march set off a backlash. Brands such as McDonald's, Starbucks, and The Gap have become targets for protesters in many parts of... View Details
Keywords: by Sean Silverthorne
- 02 Apr 2001
- What Do You Think?
Telecommuting: Dangerous to Health?
widely heralded. Clearly, it has enabled millions to participate in the paid workforce who otherwise would be constrained by location and disruptive commitments. But now we are beginning to see a backlash in the form of a migration of... View Details
Keywords: by James Heskett
- 28 May 2007
- Research & Ideas
How Property Ownership Changes Your World View
those beliefs may or may not foster development." Capitalism, Di Tella says, is not popular in most parts of the world—and in Latin America, the backlash against free markets has reached epidemic proportions. "Why is capitalism... View Details
Keywords: by Julia Hanna
- 03 Oct 2018
- What Do You Think?
How Should Managers Deal with the Challenges of Building an Inclusive Workplace?
diversity and inclusion in the workplace? Have these efforts produced a certain amount of caution, fear, and backlash among established managers? How should managers deal with the challenges of building an inclusive workplace? What do you... View Details
Keywords: by James Heskett
- 01 Aug 2018
- What Do You Think?
Are Free Trade and Free Markets Quaint Ideas From the Past?
backlash ” Harti commented that, “The problem arises when the capital moves off-shore and the work force can’t follow.” Michael put it more bluntly: “I think many Americans have woken up in a state of shocked disbelief to find out free... View Details
Keywords: by James Heskett
- 24 Jul 2012
- First Look
First Look: July 24
nationwide backlash against it. Talbot needs to consider whether to continue with the brand name or change it in light of the public outcry. Purchase this case:http://hbr.org/search/512020-PDF-ENG Social Failures and Social Solutions:... View Details
Keywords: Sean Silverthorne
- 07 Apr 2015
- First Look
First Look: April 7
women's winning chances. In contrast, in the less prejudiced states, there is no decline in new women candidates and a significant increase in the vote share and winning chances of women. The evidence is consistent with backlash driven by... View Details
Keywords: Sean Silverthorne