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- All HBS Web (159)
- Faculty Publications (86)
Show Results For
- All HBS Web (159)
- Faculty Publications (86)
- June 2011 (Revised June 2011)
- Teaching Note
Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard (TN)
By: Robert S. Kaplan
Teaching Note for 111-049. View Details
- November 2003 (Revised March 2004)
- Teaching Note
General Motors Corporation: Retiree Benefit Risk Management (TN)
By: David F. Hawkins and Jacob Cohen
Teaching Note to (104-041). View Details
- July 2000
- Teaching Note
GM Powertrain TN
By: Amy C. Edmondson and Naomi Atkins
Teaching Note for (9-698-008). View Details
- January 2000
- Teaching Note
Autobytel.com (TN)
By: Youngme E. Moon
Teaching Note for (9-500-015). View Details
Keywords: Auto Industry
- May 2022
- Teaching Note
Volkswagen and Suzuki: A Match Made in Heaven (A)? and An Alliance Breaks Down (B1, B2)
By: Ranjay Gulati and Bradley Turner
Teaching Note for HBS Case Nos. 420-037, 420-038, and 420-039. View Details
- March 1998
- Teaching Note
Electric Vehicles: Pipe Dream or Product of the Future? TN
By: Clayton M. Christensen
Teaching Note for (1-698-065). (A reprint not in this system). View Details
- March 2004
- Teaching Note
Ford Motor Company: Quality of Earnings Growth Analysis (A) and (B) TN
By: David F. Hawkins
Teaching Note to (9-104-059) and (9-104-063). View Details
- April 2011
- Teaching Note
Magna International, Inc. (TN) (A) and (B)
By: Timothy A. Luehrman and Yuhai Xuan
Teaching Note for 211044. View Details
- May 2002 (Revised April 2004)
- Teaching Note
Metalcraft Supplier Scorecard, TN
By: Susan L. Kulp and V.G. Narayanan
Teaching Note for (9-102-047). View Details
- May 1998
- Teaching Note
C-Car TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-598-064). View Details
- February 2018
- Teaching Plan
Tesla in 2015
By: Lynda M. Applegate, Olivia Hull and Sarah Mehta
Teaching Note for HBS No. 817-081. View Details
Keywords: Electric Vehicle; Internal Combustion Vehicle; Battery; Product Distribution; Platform Disruption; Vertical Integration; Patents; Disruption; Innovation and Invention; Disruptive Innovation; Innovation Leadership; Innovation Strategy; Technological Innovation; Energy; Entrepreneurship; Leading Change; Product Marketing; Information Technology; Digital Platforms; Transportation; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; California
- February 2024 (Revised March 2024)
- Teaching Note
X: The Foghorn Decision
By: Kyle Myers and Walter Frick
Teaching Note for HBS Case No. 618-060. View Details
Keywords: Alternative Energy; Energy Generation; Energy Sources; Climate Change; Green Technology; Selection and Staffing; Knowledge; Product Design; Product Development; Research and Development; Risk and Uncertainty; Science-Based Business; Innovation and Invention; Auto Industry; Biotechnology Industry; Chemical Industry; Computer Industry; Electronics Industry; Green Technology Industry; Technology Industry
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
communications and sales strategy. As a new startup with constrained resources, the company knew its marketing decisions would make or break the new product. Purchase this case: https://hbsp.harvard.edu/product/518065-PDF-ENG Harvard Business School Case 618-023... View Details
Keywords: by Sean Silverthorne
- April 2024
- Teaching Note
Ferrari: Shifting to Carbon Neutrality
By: Raffaella Sadun
Teaching Note for HBS Case No. 723-446. A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet. View Details
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- Web
Social Enterprise | Harvard Business School
Roth and Nicole Tempest Keller In 2017, Core Innovation Capital invested $725,000 in Hugo Insurance, a pay-as-you-drive auto insurance startup targeting the non-standard market. Core followed with $300,000 in 2019 during a Seed II round.... View Details
- February 2003 (Revised November 2003)
- Exercise
Accounting for Pensions at General Motors Corporation (B)
By: David F. Hawkins and Jacob Cohen
A potential investor in General Motor's stock reviews the retiree benefit note data included in the company's 2001 financial statements as part of the investment analysis of the company. View Details
Keywords: Investment; Accounting; Compensation and Benefits; Auto Industry; Auto Industry; Auto Industry
Hawkins, David F., and Jacob Cohen. "Accounting for Pensions at General Motors Corporation (B)." Harvard Business School Exercise 103-053, February 2003. (Revised November 2003.)
- October 2017 (Revised September 2022)
- Teaching Note
Fuyao Glass America: Sourcing Decision
By: Willy Shih
This case is about globalization: a Chinese company has decided to locate a production facility close to its customers in the U.S., but a recent contract bid means it will lose money, at least initially, by supplying product from that factory. The purpose of this case... View Details
- 22 May 2019
- Research & Ideas
Forgiving Student Loan Debt Leads to Better Jobs, Stronger Consumers
income, and Sen. Bernie Sanders has pushed for eliminating undergraduate tuition and fees at public colleges and universities. Di Maggio is careful to note that his team did not study the costs of any debt-relief proposal. But it’s clear... View Details
Keywords: by Dina Gerdeman
- 30 Apr 2024
- Book
When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners
do with management. In the article, I used the case examples of Sears Auto Centers and Beech-Nut Nutrition Corporation to challenge the view that individual character is fixed and unchanging, and to show how organisational factors—such as... View Details
Keywords: by Dina Gerdeman