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- All HBS Web
(2,311)
- People (1)
- News (580)
- Research (1,491)
- Events (11)
- Multimedia (15)
- Faculty Publications (658)
- June 2015
- Case
The Coca-Cola Company's Case for Creative Transformation
By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
- August 2016 (Revised May 2018)
- Module Note
Strategy Execution Module 1: Managing Organizational Tensions
By: Robert Simons
This module reading lays the foundation for executing strategy using performance measurement and control systems. Properly applied, these systems can overcome the organizational blocks that impede the potential of all people who work in modern organizations. This... View Details
Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Performance Measurement; Profit Planning; Organization Design; Profitable Growth; Management Attention; Organizational Conflict; Human Behavior; Strategy; Ethics; Goals and Objectives; Organizational Design; Management Analysis, Tools, and Techniques; Performance; Measurement and Metrics
Simons, Robert. "Strategy Execution Module 1: Managing Organizational Tensions." Harvard Business School Module Note 117-101, August 2016. (Revised May 2018.)
- March 2017 (Revised May 2017)
- Teaching Note
The Strategy Execution Series
By: Robert Simons and Jennifer Packard
This is the teaching note for the 15-module Strategy Execution series. New management tools and techniques are needed to implement strategy in the 21st century. Rapid innovation, entrepreneurial competitors, and increasingly demanding customers have radically altered... View Details
Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Performance Measurement; Profit Planning; Organization Design; Profitable Growth; Management Attention; Organizational Conflict; Job Design; Business Strategy; Management Systems; Entrepreneurship; Competition; Organizational Design; Performance Evaluation; Management Analysis, Tools, and Techniques
- 2014
- Working Paper
The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It
By: Thales S. Teixeira
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste... View Details
Teixeira, Thales S. "The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It." Harvard Business School Working Paper, No. 14-055, January 2014.
- 06 Nov 2023
- Research & Ideas
Did You Hear What I Said? How to Listen Better
flourish and thrive.” After all, people are good at faking when they are paying attention to others, consciously or not, smiling and nodding when they are really thinking about their favorite streaming show or the football game they... View Details
Keywords: by Michael Blanding
- 21 Nov 2023
- Research & Ideas
Employee Negativity Is Like Wildfire. Manage It Before It Spreads.
Regulating our own emotions in stressful situations is difficult enough, but business leaders face the added challenge of attempting to regulate the collective emotions of the groups they lead to guide them toward success. Now, research by Harvard Business School... View Details
Keywords: by Kristen Senz
- 22 Aug 2016
- Research & Ideas
Master the One-on-One Meeting
Whether you’re a CEO or a line manager, your team is just as important as a group as its members are as individuals. Today’s tech companies offer many perks to attract and retain the best employees. We offer competitive salaries, training and the promise of... View Details
Keywords: by Julia B. Austin
- 14 Mar 2018
- Research & Ideas
Feeling Stressed? Try Sniffing Your Romantic Partner's Shirt
Blair Storie-Johnson Are you anxious about an upcoming job interview, public speaking engagement, or any other high-pressure workplace situation? Here’s a weird but now research-supported tip: Try taking a whiff of your sweetheart’s sweaty t-shirt. A recent... View Details
Keywords: by Carmen Nobel
- 21 Aug 2000
- Research & Ideas
Inside the OR: Disrupted Routines and New Technologies
Why did a group of Harvard Business School professors become interested in an innovative new heart surgery technique? It turns out that a hospital's operating room provides an excellent controlled arena from which to explore the role that teamwork plays in the... View Details
Keywords: by Hilah Geer
- February 2024
- Article
Conveying and Detecting Listening in Live Conversation
By: Hanne Collins, Julia A. Minson, Ariella S. Kristal and Alison Wood Brooks
Across all domains of human social life, positive perceptions of conversational listening (i.e., feeling heard) predict well-being, professional success, and interpersonal flourishing. But a fundamental question remains: Are perceptions of listening accurate? Prior... View Details
Collins, Hanne, Julia A. Minson, Ariella S. Kristal, and Alison Wood Brooks. "Conveying and Detecting Listening in Live Conversation." Journal of Experimental Psychology: General 153, no. 2 (February 2024): 473–494.
- December 2002 (Revised January 2003)
- Case
Four Seasons Goes to Paris: '53 Properties, 24 Countries, 1 Philosophy'
By: Roger H. Hallowell, David Bowen and Carin-Isabel Knoop
Illustrates how Four Seasons manages hotels in countries with strong and distinct national cultures. Focuses on how the chain meets its exacting service standards in a variety of settings worldwide, with special attention on France. View Details
Keywords: Service Delivery; Organizational Culture; Global Range; Global Strategy; Standards; Accommodations Industry; Paris
Hallowell, Roger H., David Bowen, and Carin-Isabel Knoop. "Four Seasons Goes to Paris: '53 Properties, 24 Countries, 1 Philosophy'." Harvard Business School Case 803-069, December 2002. (Revised January 2003.)
- July 1997 (Revised September 2004)
- Case
Depreciation at Delta Air Lines and Singapore Airlines (A)
By: William J. Bruns Jr. and Jeremy Cott
Depreciation policies at Delta Air Lines and Singapore Airlines are compared and contrasted against a summary of operating data from each airline. Questions focus attention on differing depreciation policies. View Details
Bruns, William J., Jr., and Jeremy Cott. "Depreciation at Delta Air Lines and Singapore Airlines (A)." Harvard Business School Case 198-001, July 1997. (Revised September 2004.)
- April 2012
- Article
Emotion-induced Engagement in Internet Video Ads
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
This study shows how advertisers can leverage emotion and attention to engage consumers in watching Internet video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of... View Details
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Emotion-induced Engagement in Internet Video Ads ." Journal of Marketing Research (JMR) 49, no. 2 (April 2012): 144–159.
- March 1987 (Revised April 1987)
- Background Note
Specialties vs. Commodities: The Battle for Profit Margins
Explains the differences between commodities and specialties and defines four different types of specialty products. The analysis is customer oriented. Special attention is given to the distinctions between functions (product- ) and relationship (vendor-oriented)... View Details
Keywords: Goods and Commodities
Shapiro, Benson P. "Specialties vs. Commodities: The Battle for Profit Margins." Harvard Business School Background Note 587-120, March 1987. (Revised April 1987.)
- 29 Jan 2014
- Working Paper Summaries
The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It
Keywords: by Thales S. Teixeira
- 03 Apr 2019
- News
Do Your Experiential Marketing Moves Produce Enough ROI?
- November 30, 2020
- Editorial
Don't Focus on the Most Expressive Face in the Audience
By: Amit Goldenberg and Erika Weisz
Research has shown that when speaking in front of a group, people’s attention tends to gets stuck on the most emotional faces, causing them to overestimate the group’s average emotional state. In this piece, the authors share two additional findings: First, the larger... View Details
Goldenberg, Amit, and Erika Weisz. "Don't Focus on the Most Expressive Face in the Audience." Harvard Business Review (website) (November 30, 2020).
- April 2003 (Revised October 2003)
- Background Note
Diasporas: Causes and Effects
By: Tarun Khanna and Paula Campbell
Articulates a simple supply-demand framework to understand why people immigrate and focuses attention on the specialized cross-border intermediaries that facilitate such movement. Analyzes a series of important effects, primarily economic, of the diaspora communities... View Details
Keywords: Talent and Talent Management; Diasporas; Economics; Framework; Cross-Cultural and Cross-Border Issues; Business or Company Management
Khanna, Tarun, and Paula Campbell. "Diasporas: Causes and Effects." Harvard Business School Background Note 703-510, April 2003. (Revised October 2003.)