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  • February 2017
  • Teaching Note

The Tate's Digital Transformation

By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s... View Details
Keywords: Digital; Ecommerce; Experience; Customer Experience; Customer Relationship Management; Channel Management; Museums; Arts Marketing; Nonprofit; Marketing; Marketing Channels; Marketing Strategy; Customer Focus and Relationships; Digital Marketing; Digital Strategy; Social Media; E-commerce; Fine Arts Industry; Fine Arts Industry; England; United Kingdom; Europe
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  • 16 Jun 2023
  • News

On the Move: Adam Laitsas (MBA 2016)

Our “On the Move” series highlights HBS alumni who are taking on new roles and responsibilities. Here we speak with Adam Laitsas (MBA 2016), who was announced as EVP of International Strategy & Business Operations for the Professional Fighters League (PFL) MENA region... View Details
Keywords: marketing; career changes; mixed martial arts; sports; MENA; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • Web

Trade Cards - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Trade Cards National Markets Advertising... View Details
  • Web

Trade Catalogs - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Trade Catalogs National Markets... View Details
  • 25 Oct 2015
  • News

Legacy Brands And Millenials: The Art Of Courtship

  • January 2018 (Revised October 2019)
  • Case

Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand

By: Jill Avery
A 16th century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo da... View Details
Keywords: Brands; Brand Valuation; Art Collector; Arts Marketing; Auction House; Auctions; Luxury Brand; Luxury Consumers; Luxury Goods; Marketing; Valuation; Marketing Strategy; Arts; Luxury; Value; Brands and Branding; Fine Arts Industry; Italy; United Kingdom; Europe; United States; United Arab Emirates
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  • 18 Jun 2014
  • Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

sustaining an innovative organization? A new book written with three coauthors attempts to answer the question of why some companies, such as Pixar, are able to invent continuously, while others aren't. “Conventional leadership won't get you to innovation” The book,... View Details
Keywords: by Kim Girard
  • 25 Aug 2022
  • News

Open Market

culturally relevant as art or music—and why the retail investor is woefully misunderstood. You’ve been at Robinhood now for three-and-a-half years. How has the organization evolved in that time? The mission is the same—to democratize... View Details
Keywords: Dan Morrell; illustration by Keith Negley; Securities, Commodities, and Other Financial Investments; Finance
  • Web

Brand Name Management - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Brand Name Management National Markets... View Details
  • Web

Field Course: Business of the Arts - Course Catalog

potential to develop new business and build market share.” Business of the Arts (BOTA) is designed to introduce students to the key issues faced by leaders in this important economic sector. Career Focus:... View Details
  • Web

Souvenirs & Novelties - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Souvenirs & Novelties National Markets... View Details
  • 2009
  • Case

Innovamedica: Innovation in an Emerging Market

By: Roberto Charvel, Fernando Fabre and T. Putimahtama
Innovamedica was a medical start up with several state of the art devices such as a silicon substitute heart and other inventions. However, the founding scientist was struggling in attracting talent and fundraising and that had an impact on growth. View Details
Keywords: Biotech; Entrepreneurial Finance; Entrepreneurship; Start-up; Emergent Countries; Business Startups; Talent and Talent Management; Design; Corporate Entrepreneurship; Private Equity; Health Testing and Trials; Innovation and Invention; Managerial Roles; Biotechnology Industry; Latin America; North and Central America
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  • 15 Oct 2008
  • Working Paper Summaries

The Artful Dodger: Answering the Wrong Question the Right Way

Keywords: by Todd Rogers & Michael I. Norton
  • Web

Marketing - Faculty & Research

and interactive marketing, sales management and return on marketing investment. Some of our faculty specializes in specific industries such as retailing, agribusiness, social enterprise, media, arts and... View Details
  • 03 May 2013
  • News

Looking Through Glass, Historically

large internal market and easy access to raw materials and fuel. But America's real edge lay in its genius for mass production and not labor-intensive work, which could be done more cheaply overseas. Since imported glass was typically... View Details
Keywords: Visual arts; crafts; glass making; Miscellaneous Manufacturing; Manufacturing
  • June 2020 (Revised July 2023)
  • Case

Time Out: The Evolution from Media to Markets

By: Kate Barasz and Eva Ascarza
In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details
Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Food and Beverage Industry; United Kingdom; United States
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  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

marketing has undergone immense changes over the past decade, and those changes are driving an increasing need for data analysis. Marketing today combines both art and science:... View Details
Keywords: by Sarah Jane Gilbert
  • Web

Video Clips - Creating Emerging Markets

with corruption and innovation . Listen to our Cold Call podcast episode on the corruption case. Copyright © President & Fellows of Harvard College Lillete Dubey Lillete Dubey Art & Music Lillete Dubey, Director of India-based Primetime... View Details
  • 26 Oct 2020
  • News

A Social Impact Roadmap; Arts Leadership in a Pandemic; Amplifying Hispanic Contributions

explored the ways the performing arts organization pivoted to a mostly virtual season to reach its audience while completing the two-year, $140 million restoration and expansion of the former Warner Grand Theatre, now known as the Bradley... View Details
Keywords: Margie Kelley
  • 02 Aug 2010
  • Research & Ideas

Modern Indian Art: The Birth of a Market

process better, they looked at the emergence of modern Indian art as a category in the international fine art market between 1995 and 2007. Before 1995, fine View Details
Keywords: by Sean Silverthorne