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Show Results For
- All HBS Web
(1,934)
- People (8)
- News (607)
- Research (542)
- Events (14)
- Multimedia (49)
- Faculty Publications (405)
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Consumer Products Industry; Apparel and Accessories Industry; Auto Industry; Beauty and Cosmetics Industry; Electronics Industry; Fashion Industry; Food and Beverage Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- 13 Jun 2014
- News
The Art of Effecting Change
Bridgitt Bertram Evans (MBA 1986) loves contemporary art for its aesthetic appeal, but also for its ability to challenge existing norms. And now she's transforming the industry in much the same spirit with VIA View Details
- May 1993
- Teaching Note
Nasus School of Art TN
- 09 Nov 2016
- News
Politics, Polls, Art and Bribery
- 24 Aug 2010
- News
Bringing Art Into Kenya's Schools
Games Are Where Work, Play, and Art Meet
Games are where work, play, and art meet. Harvard experts are exploring how playing games can help people develop practical skills, make tough decisions, and connect with others. View Details
- 22 Oct 2018
- News
Sharing a Passion for Art
exterior plantings chosen for their structure and color to glass walls and a rooftop engineered to direct northern light into the galleries, Voorlinden reflects van Caldenborgh’s vision of creating “a special experience that combines art, nature, and architecture.”... View Details
- 24 Apr 2014
- News
The art of thinking creatively
art collection, a practice that enhances the inventive corporate culture. “People are responsive to them,” Schwartz says. His effort at HBS is a collaborative one, and plays out in annual buying trips to purchase works with an View Details
- Research Summary
Cultural Entrepreneurship and the Business of the Arts
By: Rohit Deshpande
A more recent research program focuses on creating and managing ventures connected with the arts and culture. This research extends the concept of Customer-Centricity into the context of Audience Engagement. This primarily case-based work explores how successful... View Details
- March 2010 (Revised August 2010)
- Case
Creative Capital: Sustaining the Arts
By: G. Felda Hardymon and Ann Leamon
Creative Capital provides grants to individual artists using a venture capital model—the money comes with guidance and governance. Artists receive money as milestones are reached and also receive guidance on managing their lives and business to increase their... View Details
Keywords: Arts; Business Model; Entrepreneurship; Venture Capital; Growth and Development Strategy; Nonprofit Organizations; Financial Services Industry
Hardymon, G. Felda, and Ann Leamon. "Creative Capital: Sustaining the Arts." Harvard Business School Case 810-098, March 2010. (Revised August 2010.)
- Jun 21 2017
- Testimonial
Appreciating the Art of Negotiation
- 26 Jul 2011
- News
An Entrepreneur of the Arts
Efimova: Inspiring a love of the arts in young children. Photo courtesy Aleksandra Ekimova Originally from St. Petersburg, Russia, Aleksandra Efimova (OPM 39, 2010) attended the renowned Art School at the... View Details
- 07 May 2015
- News
The Art (And Science) Of The Not-So-Subtle 'Humblebrag'
- 30 Aug 2018
- News
Sharing a Passion for Art
advantage of opportunities to pursue a lifelong passion for collecting modern and contemporary art—and not just paintings, drawings, and photographs. Among the several thousand pieces of art van Caldenborgh has collected over the years... View Details
- 01 Jun 2009
- News
HBS Art Collection Now Online
As a student at HBS, Gerald Schwartz (MBA ’70) says the only thing missing was an artistic presence. For the past decade, Schwartz, founder and CEO of Onex Corporation, a private-equity firm in Toronto, has been on a mission to bring contemporary View Details
Keywords: Arts, Entertainment
The Art of Strategic Renewal
With Andy Binns, J. Bruce Harreld, and Charles A. O'Reilly: MIT Sloan Management Review 55, no. 2... View Details
- 08 Jun 2016
- News
HBS Unveils Public Art Installations
- 06 Feb 2014
- Research & Ideas
The Art of American Advertising
Harvard Business School's Baker Library is hosting a historical exhibit that examines the advertising industry in a bygone era, when marketers still had to depend on printed materials to capture consumer attention. The Art of American... View Details