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- Faculty Publications (20)
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- All HBS Web (495)
- Faculty Publications (20)
- 07 Nov 2012
- HBS Case
HBS Cases: Sir Alex Ferguson--Managing Manchester United
film, music, television, video games, the performing arts, sports, and advertising. She has written dozens of cases on firms and businesses as varied as Hulu, Marvel Enterprises, New York's Marquee nightclub, The Metropolitan Opera, and... View Details
- 01 Sep 2023
- News
Wheel Change
A serial entrepreneur, Paris Wallace (MBA 2007/MPA 2008) is founder of Ovia Health and Good Start Genetics. But he started his first business—an online store selling bike parts and accessories—at age 16. With his launch this year of the National Cycling League (NCL),... View Details
- 01 Dec 2009
- News
One Man Crime Wave
in upstate New York with his father, a business executive, his mother, a homemaker, and a younger sister. When MacDonald was 12, he fell ill for many months with scarlet fever and mastoiditis. Confined to his home, he survived the boredom and loneliness by reading... View Details
- 26 Jun 2013
- News
How a Trivial Pursuit Became a Significant Case
Bob Reiss Photo courtesy of Bob Reiss It was 1983, and Bob Reiss (MBA 1956) was looking for a new game to play. A Brooklyn native and former basketball star at Columbia University who had become a successful entrepreneur in the toy-and-game industry, Reiss was... View Details
- 01 Dec 2007
- News
Hollywood Squared
In an opinion piece in the Wall Street Journal (September 4, 2007), Sony Pictures Entertainment chairman and CEO Michael Lynton (MBA ’87) declared that from his perspective “the global economy in general — and the View Details
Keywords: Arts, Entertainment
- Web
Advisory Board - Entrepreneurship
Harvard spent a winter break week in New York exploring new ventures in fashion, food, and fine arts, and co-led four similar winter break trips to Silicon Valley . Eisenmann also created the MBA electives Launching Technology Ventures ,... View Details
- 01 Aug 2017
- News
When Art Met Finance
Jeffrey Deitch, Jeff Koons, and Dakis Joannou at the opening of the exhibition “Everything That’s Interesting Is New,” The Dakis Joannou Collection, The Factory, Athens School of Fine Arts, Athens, 1996. (Photo via Artsy) Jeffrey Deitch,... View Details
Keywords: Arts, Entertainment
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
“If a brand wants to create a conversation with you, the message of the brand has to be broader than just the function of the product itself,” Gupta says. “In social media, functional messages don’t work. I’m not interested in talking to... View Details
- 01 Jun 2003
- News
Portraits from the Class of 2003
New England Conservatory, piano; Yale, psychobiology Speaks: French, Hebrew HBS Show: musical director (2002); writer (2003) Last Summer: associate producer, A Hole in One, Beech Hill Films Previous Career: engagement manager, McKinsey’s Media and View Details
Keywords: Arts, Entertainment
- 01 Apr 2000
- News
Student "Treks" Lead to Jobs and Opportunities
With interest running high in areas such as entrepreneurship, technology, new media, and the Internet, HBS student career "treks" to venues like Silicon Valley, Los Angeles, and London have become all the rage during the holiday break.... View Details
- 01 Sep 2003
- News
Larry Murphy
development advisor. He believes that sheer size, coupled with some ill-advised mergers, have hurt creativity and bottom-line performance at big-name media and entertainment companies. “I wouldn’t be surprised,” Murphy says, “to see the... View Details
- 16 Jun 2023
- News
On the Move: Adam Laitsas (MBA 2016)
Our “On the Move” series highlights HBS alumni who are taking on new roles and responsibilities. Here we speak with Adam Laitsas (MBA 2016), who was announced as EVP of International Strategy & Business Operations for the Professional Fighters League (PFL) MENA region... View Details
- Web
Expanding My Worldview Through FIELD Global Immersion - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering View Details
- 25 Jun 2019
- News
Ann Sarnoff To Lead Warner Bros. Studio
Sarnoff also discussed the challenge of meeting the needs of the modern audience. “We need to emotionally connect with our audiences and build a connection that can last into future generations,” she told Deadline. “They’re experiencing View Details
Keywords: Arts, Entertainment
- Web
Hands-on Learning About Global Markets - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering View Details
- 01 Feb 2001
- News
A Bankable Trust
Carla Ann Harris (MBA 1987) is a managing director at Morgan Stanley Dean Witter, in charge of the marketing and execution of new-issue equity financing in the technology, media, telecommunications, transportation, industrial, and... View Details
Keywords: Arts, Entertainment
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
that click throughs are falling doesn't mean that people aren't paying attention," says Rice's Lisa Klein. "Just like in traditional media, there is still a good portion of Internet advertising that is not directly traceable.... View Details
Keywords: by Susan Young
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
advice of experts, media, and other influencers within their demographic, socioeconomic, and innovation adoption segment. Influencers will need to mitigate concerns about the “newness” of the vaccine, such as the probability of side... View Details
- 01 Mar 2011
- News
Heard in the Chapel
performance to a packed house. The HBS men’s original a cappella group, The Tycoons, was formed in 1947 and entertained campus gatherings for more than 25 years before disbanding. Heard on the Street, which View Details
- 25 Aug 2014
- News
Jonathan M. Nelson, MBA 1983
companies, VoiceStream Wireless (now called T-Mobile USA), and also launched Hulu and the Yankees Entertainment and Sports Network (although Nelson admits to being an avid Red Sox fan). By following his passion, Jonathan Nelson has... View Details
Keywords: Susan Young