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Show Results For
- All HBS Web
(609)
- People (3)
- News (193)
- Research (232)
- Events (2)
- Multimedia (4)
- Faculty Publications (131)
- 16 Jun 2023
- News
On the Move: Adam Laitsas (MBA 2016)
Our “On the Move” series highlights HBS alumni who are taking on new roles and responsibilities. Here we speak with Adam Laitsas (MBA 2016), who was announced as EVP of International Strategy & Business Operations for the Professional Fighters League (PFL) MENA region... View Details
- Web
Trade Cards - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Trade Cards National Markets Advertising... View Details
- Web
Trade Catalogs - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Trade Catalogs National Markets... View Details
- 25 Oct 2015
- News
Legacy Brands And Millenials: The Art Of Courtship
- 25 Aug 2022
- News
Open Market
culturally relevant as art or music—and why the retail investor is woefully misunderstood. You’ve been at Robinhood now for three-and-a-half years. How has the organization evolved in that time? The mission is the same—to democratize... View Details
- January 2018 (Revised October 2019)
- Case
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By: Jill Avery
A 16th century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo da... View Details
Keywords: Brands; Brand Valuation; Art Collector; Arts Marketing; Auction House; Auctions; Luxury Brand; Luxury Consumers; Luxury Goods; Marketing; Valuation; Marketing Strategy; Arts; Luxury; Value; Brands and Branding; Fine Arts Industry; Italy; United Kingdom; Europe; United States; United Arab Emirates
Avery, Jill. "Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand." Harvard Business School Case 518-066, January 2018. (Revised October 2019.)
- Web
Brand Name Management - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Brand Name Management National Markets... View Details
- 18 Jun 2014
- Research & Ideas
Leading Innovation is the Art of Creating ‘Collective Genius’
sustaining an innovative organization? A new book written with three coauthors attempts to answer the question of why some companies, such as Pixar, are able to invent continuously, while others aren't. “Conventional leadership won't get you to innovation” The book,... View Details
Keywords: by Kim Girard
- Web
Souvenirs & Novelties - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Souvenirs & Novelties National Markets... View Details
- Web
Field Course: Business of the Arts - Course Catalog
networking opportunities and the potential to develop new business and build market share.” Business of the Arts (BOTA) is designed to introduce students to the key issues faced by leaders in this important... View Details
- February 2017
- Teaching Note
The Tate's Digital Transformation
By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s... View Details
Keywords: Digital; Ecommerce; Experience; Customer Experience; Customer Relationship Management; Channel Management; Museums; Arts Marketing; Nonprofit; Marketing; Marketing Channels; Marketing Strategy; Customer Focus and Relationships; Digital Marketing; Digital Strategy; Social Media; E-commerce; Fine Arts Industry; Fine Arts Industry; England; United Kingdom; Europe
- 2009
- Case
Innovamedica: Innovation in an Emerging Market
By: Roberto Charvel, Fernando Fabre and T. Putimahtama
Innovamedica was a medical start up with several state of the art devices such as a silicon substitute heart and other inventions. However, the founding scientist was struggling in attracting talent and fundraising and that had an impact on growth. View Details
Keywords: Biotech; Entrepreneurial Finance; Entrepreneurship; Start-up; Emergent Countries; Business Startups; Talent and Talent Management; Design; Corporate Entrepreneurship; Private Equity; Health Testing and Trials; Innovation and Invention; Managerial Roles; Biotechnology Industry; Latin America; North and Central America
Charvel, Roberto, Fernando Fabre, and T. Putimahtama. "Innovamedica: Innovation in an Emerging Market." Instituto Panamericano de Alta Dirección de Empresa (IPADE) Case (P)DGe-440, 2009.
- 15 Oct 2008
- Working Paper Summaries
The Artful Dodger: Answering the Wrong Question the Right Way
Keywords: by Todd Rogers & Michael I. Norton
- Web
Marketing - Faculty & Research
faculty specializes in specific industries such as retailing, agribusiness, social enterprise, media, arts and entertainment. There are several new developments in marketing that offer opportunities for us... View Details
- 03 May 2013
- News
Looking Through Glass, Historically
large internal market and easy access to raw materials and fuel. But America's real edge lay in its genius for mass production and not labor-intensive work, which could be done more cheaply overseas. Since imported glass was typically... View Details
- Web
Marketing Curriculum - Faculty & Research
2025 Q4 1.5 Creating Brand Value Michael Moynihan Fall 2024 Q2 1.5 Julian de Freitas Spring 2025 Q4 1.5 Digital Marketing Workshop Jacob Cook Fall 2024 Q1 1.5 Field Course: Business of the Arts (also listed... View Details
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
marketing has undergone immense changes over the past decade, and those changes are driving an increasing need for data analysis. Marketing today combines both art and science:... View Details
Keywords: by Sarah Jane Gilbert
- Web
Video Clips - Creating Emerging Markets
with corruption and innovation . Listen to our Cold Call podcast episode on the corruption case. Copyright © President & Fellows of Harvard College Lillete Dubey Lillete Dubey Art & Music Lillete Dubey, Director of India-based Primetime... View Details
- 26 Oct 2020
- News
A Social Impact Roadmap; Arts Leadership in a Pandemic; Amplifying Hispanic Contributions
explored the ways the performing arts organization pivoted to a mostly virtual season to reach its audience while completing the two-year, $140 million restoration and expansion of the former Warner Grand Theatre, now known as the Bradley... View Details
Keywords: Margie Kelley
- June 2020 (Revised July 2023)
- Case
Time Out: The Evolution from Media to Markets
By: Kate Barasz and Eva Ascarza
In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details
Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Food and Beverage Industry; United Kingdom; United States
Barasz, Kate, and Eva Ascarza. "Time Out: The Evolution from Media to Markets." Harvard Business School Case 520-128, June 2020. (Revised July 2023.)