Apple Store - Publications - Faculty & Research

15 Aug 2016
Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

investments are once again declining. Reasoning that today’s tech entrepreneurs and investors might value a history lesson, I’ve published Speed Trap as an ebook, which is downloadable for free in PDF format, and available in the iBooks View Details

Keywords: by Thomas R. Eisenmann; Technology

02 Jan 2008
Research & Ideas

Most Popular Stories 2007

forecasting, consumer spending habits, and effective store layout. HBS Cases: When Good Teams Go Bad Know when teamwork doesn't work—and how to fix it. Professors Jeff Polzer and Scott Snook teach "The Army Crew Team" case and... View Details

Keywords: by Sean Silverthorne

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer into Windows, and Apple set Apple Maps as the iOS default. Policymakers have... View Details

Keywords: Dina Gerdeman

26 Feb 2008
First Look

First Look: February 26, 2008

Prevention-focused and older individuals—who engage in processing that shifts reference points to less extreme instances—show a decreased sensitivity to variance. We discuss the marketing implications of preferences for variance. Adding Bricks to Clicks: The Effects of... View Details

Keywords: Martha Lagace

06 Dec 2016
First Look

December 6, 2016

https://cb.hbsp.harvard.edu/cbmp/product/817042-PDF-ENG Harvard Business School Case 117-020 Accounting for the iPhone Upgrade Program On September 9, 2015, Apple Inc. announced the “iPhone Upgrade Program,” a new way to purchase iPhone... View Details

Keywords: Sean Silverthorne

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

by using my "apples and barrel" metaphor. We have seen many attempts to explain what happened, and they fall into two broad classes. One puts primary responsibility on a few bad apples and sees the solution as catching them,... View Details

Keywords: by Kim B. Clark

24 May 2011
First Look

First Look: May 24

this paper we theorize effects of using the knowledge stored in an organizational repository on performance for teams working in dynamic and challenging conditions. We first examine performance effects of team use, a construct assessed by... View Details

Keywords: Sean Silverthorne

25 Nov 2008
First Look

First Look: November 25, 2008

decisions about whether to quit the job he loves at Hewlett-Packard to join Apple Computer, how to define his role within Apple, whether to take on Jobs as his co-founder, whether to accept a third co-founder proposed by Jobs, and how to... View Details

Keywords: Martha Lagace

23 Jun 2003
Research & Ideas

Historically Speaking: A Roundtable at HBS

century Britain; Henry Heinz and Marshall Field building strong brands and companies in the nascent food-processing and department store sectors; Esteé Lauder working in prestige cosmetics; Howard Schultz building the burgeoning market... View Details

Keywords: by Jim Aisner

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