Apple - Publications - Faculty & Research

787 was showcased to the public from behind the hangar doors on July 8, 2007. Boeing marketers had done a terrific job of positioning the Dreamliner as a step change improvement in air travel, all but blocking out news around the rival Airbus 380. The hype had brought... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

30 Aug 2011
News

Jobs made Apple great by ignoring profit

March 1995 (Revised July 1995)
Case

Apple Computer (B)(Abridged) : Building a Worldwide Strategy

By: Michael Beer and Gregory C. Rogers

Describes the building of Apple's new strategy. Explores how the human resource function at Apple Computer can best support that strategy. View Details

Keywords: Human Resources; Adaptation; Corporate Strategy; Computer Industry

Citation

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15 Jul 2010
News

Apple to discuss iPhone 4 antenna solutions on Friday

03 Aug 2015
News

Apple and Amazon are ‘Frenemies’ When it Comes to eReaders

03 Nov 2018
News

Facing iPhone Troubles, Apple Tries to Change the Story

20 Mar 2012
News

Flush With Cash, Apple Plans Buyback and Dividend

01 Sep 2016
News

Behind Apple’s Success, An Unprecedented Financial Model

06 Aug 2018
News

Why Apple Is the Future of Capitalism

November 1990 (Revised November 1991)
Case

Apple Computer (A): Industry, Strategy, and Organization

Explores how the human resource (HR) function at Apple Computer can best support the company's strategy. Provides an overview of the company's history, industry, competitive position, strategy, and organization. Written at a time when the company faces a very... View Details

Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States

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2019
Working Paper

Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

By: Doug J. Chung, Kyoungwon Seo and Reo Song

This study examines the effect of technology stores—company-owned Apple and Microsoft retail stores—on mall configuration. We formulate a structural model that considers the endogenous location decisions of retail stores, taking into account both market characteristics... View Details