Publications

Teaching Note for HBS Case #720-454. View Details

March 2012
Case

New England Apple Slices

By: Deishin Lee and James Weber

Educators

May 1999
Teaching Note

Apple Computer 1999 TN

By: David B. Yoffie and Mary Kwak

Teaching Note for (9-799-108). View Details

Keywords: Information Technology Industry

January 2024
Teaching Note

Apple Inc. in 2023

Teaching Note for HBS Case No. 724-419. View Details

June 2018 (Revised January 2020)
Teaching Note

Apple Inc. in 2018

Teaching Note for HBS No. 718-439. View Details

Keywords: Strategy; Competitive Advantage; Telecommunications Industry; Computer Industry

December 2005
Teaching Note

Apple Computer, 2005 (TN)

Keywords: Computer Industry

15 Jul 2010
News

Apple to discuss iPhone 4 antenna solutions on Friday

01 Jul 2016
News

Why IBM Will Soar While Apple Stumbles

June 2006
Teaching Note

Apple Computer, 2006 (TN)

Teaching Note to 706496. View Details

Keywords: Information Technology Industry

May 1992 (Revised January 1993)
Teaching Note

Apple Computer--1992, Teaching Note

Teaching Note for (9-792-081). View Details

Keywords: Computer Industry

07 Nov 2007
Op-Ed

How Marketing Hype Hurt Boeing and Apple

787 was showcased to the public from behind the hangar doors on July 8, 2007. Boeing marketers had done a terrific job of positioning the Dreamliner as a step change improvement in air travel, all but blocking out news around the rival Airbus 380. The hype had brought... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

March 1987 (Revised June 1988)
Supplement

Donna Dubinsky and Apple Computer, Inc. (D)

Accompanies Donna Dubinsky (A), (B), (C), and (E) but offers a unique additional perspective, that of the "antagonist" in this case, Debi Coleman. Coleman, vice president of manufacturing at Apple, offers her observations on the distribution conflict at Apple and her... View Details

Keywords: Distribution; Computer Industry; United States

03 Aug 2015
News

Apple and Amazon are ‘Frenemies’ When it Comes to eReaders

March 1995 (Revised July 1995)
Case

Apple Computer (B)(Abridged) : Building a Worldwide Strategy

By: Michael Beer and Gregory C. Rogers

Describes the building of Apple's new strategy. Explores how the human resource function at Apple Computer can best support that strategy. View Details

Keywords: Human Resources; Adaptation; Corporate Strategy; Computer Industry

Educators

03 Nov 2018
News

Facing iPhone Troubles, Apple Tries to Change the Story

07 Nov 2010
News

Apple and I.B.M. Aren't All That Different

01 Sep 2016
News

Behind Apple’s Success, An Unprecedented Financial Model

November 1990 (Revised November 1991)
Case

Apple Computer (A): Industry, Strategy, and Organization

Explores how the human resource (HR) function at Apple Computer can best support the company's strategy. Provides an overview of the company's history, industry, competitive position, strategy, and organization. Written at a time when the company faces a very... View Details

Keywords: Attitudes; Organizational Culture; Employees; Business Strategy; Computer Industry; United States

Educators