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Show Results For
- All HBS Web
(229)
- People (1)
- News (77)
- Research (105)
- Multimedia (1)
- Faculty Publications (42)
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- 15 Nov 2018
- Book
Can the Global Food Industry Overcome Public Distrust?
JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
- 15 Mar 2011
- First Look
First Look: March 15
productivity on a subsequent task. Download the paper: http://www.hbs.edu/research/pdf/11-090.pdf Box-Tickers to Frame-Makers: Transformations in the Roles of Functional Experts Authors:Matthew Hall, Anette Mikes, View Details
Keywords: Sean Silverthorne
- 06 Nov 2012
- First Look
First Look: November 6
improvements in outcomes such as productivity and longevity, and that good nuts-and-bolts management at individual firms shapes national performance. At 14 textile... View Details
Keywords: Sean Silverthorne
- 10 Aug 2015
- Research & Ideas
New Medical Devices Get To Patients Too Slowly
While the US Food and Drug Administration has chiseled away pharmaceutical review times over the years to speed innovative drugs to market, the opposite seems to have occurred in the agency's approval of medical devices. Instead of... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
the brand was trying to tell? When you look at the ads across the entire programming, and there's 85 to 90 ads that are aired during the Super Bowl, which people actually watch, you begin to see the themes coalesce around a few different... View Details
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
Silicon Valley's culture as a whole—‘an algorithm solves everything’ and ‘just put it out and we'll fix it later.’ In traditional media, for example, considerable debate can go into the View Details
- 14 Oct 2009
- First Look
First Look: October 14
relies on platforms and horizontal ecosystems of firms producing complementary products. Using three case studies—software, animation and mobile telephony—we illustrate two key... View Details
Keywords: Martha Lagace
- 14 Feb 2012
- First Look
First Look: February 14
food to be resold at a significant discount. Rauch faced significant challenges in the implementation and execution of his plan, notably legal hurdles related to selling products past their expiration date,... View Details
Keywords: Carmen Nobel
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- 20 May 2014
- First Look
First Look: May 20
animal testing was a sensitive issue as it contradicted the brand's strong environmentally friendly and ethical positioning. The matter had already arisen during the Pola acquisition as Pola, like all... View Details
Keywords: Sean Silverthorne
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
in K-12 education, has brought to a collaboration with Hewlett Packard (HP) high credibility and access to key curriculum decision makers in the public education system. A leading designer, manufacturer, and... View Details
Keywords: by James Austin
- 17 Oct 2006
- First Look
First Look: October 17, 2006
Health was a market leader, but dependence on climate-sensitive products made for uneven performance. Tanya Ferretto served as both finance head and general manager for Animal... View Details
Keywords: Sean Silverthorne
- 01 Dec 2003
- Research & Ideas
Sometimes Success Begins at Failure
In the late 1980s, scientists for New York City-based drug-maker Pfizer began testing what was then known as compound UK-92,480 for the treatment of angina. Although UK-92,480 seemed promising in the lab and in View Details
- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
field of neuromarketing, which uses brain-tracking tools to determine why consumers prefer some products over others. And there is neuroleadership, which applies neuroscience to management research. Looser... View Details
Keywords: by Carmen Nobel
- 19 Apr 2016
- First Look
April 19, 2016
middle class—outweigh the challenges of operating there. And indeed, as embodied by Nigeria's status as a net food importer despite having 80 million hectares of potential agricultural land, the challenges are considerable. View Details
Keywords: Sean Silverthorne
- 20 Apr 2010
- First Look
First Look: April 20
Nonverbal Displays Affect Neuroendocrine Levels and Risk Tolerance Authors: Dana R. Carney, Amy J.C. Cuddy, and Andy J. Yap Publication: Psychological Science (forthcoming) Abstract Humans View Details
Keywords: Martha Lagace
- 03 Jul 2012
- First Look
First Look: July 3
"magic"-the tight strategic alignment, the high level of employee engagement-that drove and animated their organization when it was a start-up? As more and more... View Details
Keywords: Sean Silverthorne
- 15 Sep 2011
- Research & Ideas
High Ambition Leadership
what products or services to offer by first looking inside. Contrary to most companies that begin by looking at markets and competition, these CEOs looked inside to define "who" the company was—where was the... View Details
Keywords: by Martha Lagace
- 12 Feb 2008
- First Look
First Look: February 12, 2007
company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for View Details
Keywords: Martha Lagace
- 16 Nov 2009
- Research & Ideas
The Times Captures History of American Business
From the dawn of the U.S. transcontinental railroad in 1869 to the widespread embrace of consumer products like cell phones and iPods in our time, the story of American business is in constant motion, never... View Details