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  • 15 Jul 2014
  • First Look

First Look: July 15

  Publications August 2013 Strategic Entrepreneurship Journal Business Model Evaluation: Quantifying Walmart's Sources of Advantage By: Brea-Solís, Humberto, Ramon Casadesus-Masanell, and Emili Grifell-Tatjé Abstract—We develop an... View Details
Keywords: Carmen Nobel
  • 03 Feb 2015
  • First Look

First Look: February 3

innovative product could both radically disrupt the existing beef production and supply chain and provide an View Details
Keywords: Sean Silverthorne
  • September 2004 (Revised March 2007)
  • Case

G.I. JOE: Marketing an Icon

In the winter of 2003, Billy Lagor, the Hasbro toy company's brand manager for G.I. JOE, faced a set of decisions that would ultimately determine the 2004 marketing plan for the G.I. JOE brand. Under consideration were three different ways to market the military action... View Details
Keywords: Product Positioning; Marketing Strategy; Brands and Branding; Consumer Products Industry; United States
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  • Article

Kill or Die: Moral Judgment Alters Linguistic Coding of Causality

By: Julian De Freitas, Peter DiScioli, Jason Nemirow, Maxim Massenkoff and Steven Pinker
What is the relationship between the language people use to describe an event and their moral judgments? We test the hypothesis that moral judgment and causative verbs rely on the same underlying mental model of people’s actions. Experiment 1a finds that participants... View Details
Keywords: Moral Cognition; Moral Psychology; Causative Verbs; Trolley Problem; Argument Structure; Moral Sensibility; Judgments
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  • November 2015 (Revised January 2016)
  • Teaching Note

McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs

By: Michael W. Toffel
This case provides an opportunity for students to consider how large, multinational corporations should respond when targeted by activists regarding environmental and social concerns in their supply chains. Greenpeace targeted McDonald's because its chicken supplier... View Details
Keywords: Supply Chain; Supply Chain Management; Welfare; Agriculture and Agribusiness Industry; Food and Beverage Industry; Service Industry; Brazil; United States; United Kingdom
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  • December 2005 (Revised October 2006)
  • Case

Nest Fresh Eggs (A)

By: Teresa M. Amabile and Victoria Winston
Cyd Szymanski's cage-free egg business was threatened by large caged-hen companies that saw new profit potential in the industry she had helped build. Szymanski had based her company, Nest Fresh Eggs, on a strong personal belief that people deserved healthier... View Details
Keywords: Motivation and Incentives
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  • December 2021
  • Case

Danish Crown: Feeding the Future

By: David E. Bell, Damien P. McLoughlin, Daniela Beyersdorfer and Mette Fuglsang Hjortshoej
Danish Crown, one of the world’s largest exporters of pork meat and one of Europe’s top five producers of beef, faced increasing headwinds in 2021, making CEO Jais Valeur feel like the core of the meat business was under attack. As a cooperative and prominent player in... View Details
Keywords: Agribusiness; Animal-Based Agribusiness; Food; Environmental Management; Climate Change; Environmental Sustainability; Nutrition; Cooperative Ownership; Change Management; Transition; Leadership; Leading Change; Marketing; Product Marketing; Corporate Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Europe; Denmark
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  • 03 Oct 2011
  • Research & Ideas

Transforming Manufacturing Waste into Profit

It's been said that "one man's trash is another man's treasure." HBS Assistant Professor Deishin Lee, however, has taken that old adage a step further in her recent working paper Turning Waste into By-Product by showing how it's possible for companies to turn... View Details
Keywords: by Michael Blanding; Manufacturing
  • 25 Jun 2007
  • Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

Koehn discovered, Walker had lived an entrepreneurial life that was dramatic and deeply complex on many levels. "I think much of Walker's business model and her animating... View Details
Keywords: by Martha Lagace; Beauty & Cosmetics
  • 26 Oct 2010
  • First Look

First Look: October 26, 2010

being leaders and exercising leadership effectively as their natural self-expression, and to contribute to creating a new science of leadership. We have two or three more years of development left to do,... View Details
Keywords: Sean Silverthorne
  • 22 Nov 2023
  • Research & Ideas

Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

highly-skilled tasks with and without AI. After establishing a performance baseline, consultants were randomly divided into two groups. The first group would “conceptualize and develop new View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

volume. The distinguishing operational characteristic of by-product synergy is that quantities of the primary product and by-product are linked, with production of the primary... View Details
Keywords: Martha Lagace
  • 21 Apr 2023
  • Research & Ideas

The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

Players have long been able to buy virtual items with real money in video games, such as special weapons and features. But Nintendo raised the ire of parents and regulators in 2018 when it added so-called... View Details
Keywords: by Scott Van Voorhis; Video Game; Media & Broadcasting
  • 07 Dec 2010
  • First Look

First Look: Dec. 7

Egg Movement Michael W. Toffel and Stephanie van SiceHarvard Business School Note 611-021 Describes the social movement confronting conventional egg production techniques (battery cages) based on View Details
Keywords: Sean Silverthorne
  • 09 Dec 2002
  • Research & Ideas

Unilever—A Case Study

organizational complexity was compounded by Unilever's wide portfolio of products and by the changes in these products over time. Edible fats, such as margarine, View Details
Keywords: by Geoffrey Jones; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • Web

Leadership Initiative - Leadership

multinational environments she has built a reputation for innovative strategic thinking and transformational leadership. Most recently, Ann served as Wētā FX’s Global Head of Talent and View Details
  • Web

Podcast - Business & Environment

Entertainment Alliance 25 SEP 2024 | Climate Rising This episode is the third in our series on how the media and entertainment industries are integrating climate change into their storytelling and TV show... View Details
  • 13 Jan 2023
  • Research & Ideas

Are Companies Actually Greener—or Are They All Talk?

Most companies now account for social good in their financial reports in some way, but with regulation scattershot and evolving, it’s complicated for investors to assess so-called ESG reports. The disclosures, known as Environmental, Social, and Governance reports,... View Details
Keywords: by Rachel Layne
  • 14 Jul 2023
  • Blog Post

Harvard Business School Announces Its 2023-2024 Blavatnik Fellows

Patrick will focus on product and research development at Raia Health with the goal of using AI-driven supported care to reduce patient-related symptom load and improve... View Details
  • 12 Dec 2011
  • HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

designing, positioning, marketing, and selling the animated snooze-button thwarter, as well as the challenge of expanding the company's product line. The cases deal with... View Details
Keywords: by Carmen Nobel; Consumer Products