Publications

November 1984
Supplement

American Airlines (B)

By: Richard H.K. Vietor

Keywords: Air Transportation Industry

June 2018
Case

American Airlines' Value Pricing (Abridged)

By: Alvin J. Silk and Sunil Gupta

This is an abridged version of the 1992 case where American Airlines (AA) launched "Value Pricing" in an attempt to simplify the pricing structure of the airline industry. AA expected that this plan would benefit not only consumers, but also AA and the entire airline... View Details

Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry

September 1971 (Revised July 1976)
Case

American General Films

By: Steven C. Wheelwright

Keywords: Motion Pictures and Video Industry

February 1948
Case

American Woolen Co.

February 2004 (Revised August 2018)
Case

The American System

By: David A. Moss, Tiffany Morris and Sarah Brennan

Traces the economic development of the United States from 1790 to 1857, focusing especially on the struggle between free traders and protectionists over federal tariff policy. Devotes considerable attention to the nation's political system, its evolving common law,... View Details

Keywords: Business History; Economic Growth; Government and Politics; United States

February 1987 (Revised April 1987)
Case

American Can Co.

November 1985
Case

American Manufacturing Co.

By: David F. Hawkins

Keywords: Manufacturing Industry

1984
Book

The American Disease

By: George C. Lodge

Keywords: United States

October 1986
Supplement

American Communications (B)

By: D. Quinn Mills and G Bruce Friesen

Keywords: Communications Industry; United States

June 1991 (Revised November 2002)
Teaching Note

American Dream,The (TN)

By: William J. Poorvu and Elizabeth McLoughlin

Teaching Note for (9-390-089). View Details

Keywords: Real Estate Industry

March 2010 (Revised April 2014)
Case

American Well: The Doctor Will E-See You Now

By: Elie Ofek and Ron Laufer

What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Service Delivery; Online Technology; Health Industry

November 2014 (Revised March 2016)
Background Note

Mental Health and the American Workplace

By: John A. Quelch and Carin-Isabel Knoop

Mental illness has been described as an epidemic affecting nearly a quarter of all Americans in their lifetimes, often during their most productive working years. Managers who can design organizations that maximize mental health can minimize these risks and boost... View Details

Keywords: Public Health; Productivity; Competitiveness; Stress Management; Depression; Absenteeism; Presenteeism; Work Culture; Business or Company Management; Work-Life Balance; Performance Productivity; Organizational Culture; Medical Specialties; Health Care and Treatment; Health Industry; United States

12 Apr 2004
Research & Ideas

What Great American Leaders Teach Us

and study of the Great American Business Leaders database. The project identified and analyzed the accomplishments of some 860 top executives in the 20th century, and results are now starting to emerge. A portion of the database is free... View Details

Keywords: by Sean Silverthorne

November 2008 (Revised October 2009)
Case

American Cancer Society: Access to Care

By: Robert L. Simons and Kathryn Rosenberg

CEO John Seffrin decides to radically change the strategy of the American Cancer Society. The new Access to Care strategy relies on advocacy to change public policy and increase the number of Americans eligible for cancer prevention and treatment. The new strategy... View Details

Keywords: Values and Beliefs; Governance Controls; Leading Change; Organizational Change and Adaptation; Organizational Structure; Nonprofit Organizations; Business Strategy; Health Industry; United States

October 1982
Case

American Industrial Health Council

By: Joseph L. Bower

Keywords: United States

July 2016 (Revised June 2019)
Case

Hamilton: An American Musical

By: Anita Elberse and Jennifer Schoppe

In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton.... View Details

Keywords: Entertainment; Creative Industries; Performing Arts; (General) Management; Blockbusters; Non-profit; Theater Entertainment; Strategy; Risk Management; Nonprofit Organizations; Arts; Creativity; Product Launch; Product Development; Marketing; Entertainment and Recreation Industry; United States

October 2013 (Revised February 2016)
Supplement

Cynthia Carroll at Anglo American (B)

By: Gautam Mukunda, Lisa Mazzanti and Aldo Sesia

In 2007, Cynthia Carroll, the newly-appointed chief executive of mining giant Anglo American, ordered the temporary shutdown of Anglo American Platinum's Rustenburg, South Africa mines in response to a spate of deaths at the operations. The case lays out Carroll's... View Details

Keywords: Safety; Ethics; Mining; Mining Industry; South Africa