Publications

2019
Chapter

Product Market Strategy

By: Anoop Menon and Dennis Yao

Product market strategy is the collection of choices, actions and activities of a firm that determines how it positions itself in its product markets, and allows it to achieve and maintain a COMPETITIVE ADVANTAGE. This article examines product market strategy from the... View Details

Keywords: Product Positioning; Competitive Advantage

Find at Harvard

December 2023
Case

The American Bully XL

By: Robin Greenwood, Richard S. Ruback, Johnathan Sun and Robert Ialenti

The American Bully XL, first introduced to the United Kingdom around 2014, had been held responsible for a disproportionate share of both dog-related attacks and deaths. The case discusses the announcement, in October 2023, that the dog breed would be added to a list... View Details

Keywords: Governing Rules, Regulations, and Reforms; Policy; Government Administration; Laws and Statutes; Risk and Uncertainty; United Kingdom

06 Feb 2016
News

Ascension seeks productivity elixir from its joint venture in Cayman Islands

April 2012 (Revised March 2013)
Case

Social Strategy at American Express

By: Mikolaj Jan Piskorski and David Chen

American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own... View Details

Keywords: Strategy; Partners and Partnerships; Social Marketing; Financial Services Industry

06 Nov 2008
Op-Ed

Selling Out The American Dream

basis, they justify policies to redistribute wealth so that we can cross-subsidize each other's dreams. The most egregious recent example: so-called affordable housing policies to enable as many Americans as possible to own their homes.... View Details

Keywords: by John Quelch

August 1995
Teaching Note

Air Products and Chemicals, Inc.: IT Organization and Architecture Challenges TN

By: Richard L. Nolan

Teaching Note for (9-196-017). View Details

October 1992
Supplement

American Connector Co. (B)

By: Gary P. Pisano

Presents a plant manager's proposal to improve operations at American Connector Co. The plan attempts to imitate operations at DJC Corp., a successful Japanese competitor. Requires students to consider how changes in manufacturing impact productivity, flexibility, and... View Details

Keywords: Change; Production; Performance Productivity; Strategy; Japan; Sunnyvale

01 Sep 2004
News

American Dream

Standing in a swirl of tourists that includes a gaggle of teenage girls, clusters of road-weary families, and a nun in full habit, Ted Hustead (OPM 30, 2001) appraises a mechanized Tyrannosaurus rex as it raises View Details

Keywords: Julia Hanna; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Accommodation; Hospitality

02 Aug 2021
News

Americans Owe $140 Billion in Medical Debt. Here’s How to Avoid It

June 2018 (Revised January 2019)
Case

Membership Rewards® from American Express

By: Shelle Santana, Frances X. Frei and Lauren G. Pickle

Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details

Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States

03 Jun 2021
Video

The Latin American Case Consortium

22 Feb 2018
Book

The New History of American Capitalism

and modern agriculture. The New History of American Capitalism By Sven Beckert and Christine Desan The new history of American capitalism builds on these disciplinary trends in history, economics, political... View Details

Keywords: Manufacturing

Jul 2009
Article

Restoring American Competitiveness

For decades, U.S. companies have been outsourcing manufacturing in the belief that it held no competitive advantage. That has been a disaster. View Details

March 2010 (Revised April 2014)
Case

American Well: The Doctor Will E-See You Now

By: Elie Ofek and Ron Laufer

What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Service Delivery; Online Technology; Health Industry

October 2000 (Revised August 2001)
Case

Avon Products (B)

By: Lynn S. Paine and Greg Rogers

Presents the results of the decision taken in the (A) case. Describes the subsequent challenges faced by Avon Products in promulgating its globalization worldwide. View Details

Keywords: Organizational Culture; Gender; Cross-Cultural and Cross-Border Issues; Beauty and Cosmetics Industry

06 Feb 2012
Research & Ideas

Kodak: A Parable of American Competitiveness

architectural specifications. Letting go of the design work is dangerous, Shih says, because it could block American companies' chances of designing the newest high-tech View Details

Keywords: by Dina Gerdeman; Manufacturing

Research Summary

Innovation and Productivity

In this stream of research, Professor Steinwender examines how firms adjust their innovative behavior and productivity in response to changes in the external environment. Analyzing Spanish firm-level data, she finds that two mechanisms proposed in the economic... View Details

June 1991 (Revised September 1996)
Case

Human Resource Management at American Airlines

American Airlines' strategy calls for continued growth, improvements in customer service, and cost reduction. This case examines the Human Resource Management system at American Airlines and its role in the airline's past and continued success. May be used with... View Details

Keywords: Air Transportation; Management Systems; Human Resources; Business Strategy; Air Transportation Industry; United States

May 2003
Module Note

Managing Product Development

By: Stefan H. Thomke

Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details

Keywords: Product Design; Product Development; Service Operations; Business or Company Management; Projects; Management Practices and Processes; Experience and Expertise; Customers; Research; Management Skills; Integration