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- All HBS Web
(185)
- News (55)
- Research (104)
- Multimedia (1)
- Faculty Publications (49)
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- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
movies. Another success is how airlines have trained us all to take part in cleaning the plane before landing. During the final approach, a flight attendant asks over the P.A. that we pass our trash and unused items to a crew member in... View Details
Keywords: by Dina Gerdeman
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
Picture the Jamaican bobsled team going for the gold at the Winter Olympics. Or competitors in what seem fundamentally unbalanced battles: the Chicago Cubs versus the New York Yankees, Apple versus Microsoft, and Southwest Airlines versus... View Details
Keywords: by Martha Lagace
- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
JetBlue today is considered one of the top airlines in the world, and its customer ratings are as high as its airplanes. But not that long ago JetBlue was a prime business school example of a nightmare scenario displacing 130,000... View Details
- 30 Oct 2006
- First Look
First Look: October 31, 2006
accounting, improve price and volatility discovery, and expand international risk intermediation activities. Download working paper: http://www.hbs.edu/research/pdf/07-026.pdf Cases & Course MaterialsC. R. Smith and the Birth of View Details
Keywords: Sean Silverthorne
- 11 May 2015
- Research & Ideas
A Road Map to Fix America’s Transportation Infrastructure
Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
- 25 Mar 2013
- Research & Ideas
How Chapter 11 Saved the US Economy
this way are also less vulnerable to subsequent legal challenges. This option has always existed, Gilson says, but it's been used more often in recent years so asset-rich companies that are cash poor can raise money. In 2001, American... View Details
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
Consumers often have the following choice: Either buy something directly from a retailer, or buy it indirectly through an intermediary, which partners with the retailer to attract more buyers. Think purchasing a plane ticket straight from the View Details
- 25 Oct 2004
- Research & Ideas
Planning for Surprises
many U.S. airlines, the debt owed to customers in the form of miles is a value significantly larger than the airlines' market capitalization. This is simply not sustainable. Airlines have already reduced the value of miles by making seats... View Details
Keywords: by Martha Lagace
- 05 May 2003
- Research & Ideas
Greed, Fear, and The System Hinder Corporate Reform
percent decline in Standard & Poor's last year, the median CEO pay is up 14 percent this year. Moreover, there's been an incredible diffusion of what some people are calling the stealth-wealth pay system. This was evident, for example, in View Details
Keywords: by Martha Lagace
- 06 Apr 2015
- Research & Ideas
After Germanwings, More Attention Needed on Employee Mental Health
people? One possible answer came this past week when the airline revealed that the pilot, Andreas Lubitz, had previously suffered from deep depression. Debates began about how Lubitz's mental health played into the tragedy, what treatment... View Details
- 02 Sep 2002
- Research & Ideas
The Role of Government When All Else Fails
In When All Else Fails: Government as the Ultimate Risk Manager, David A. Moss explores government's role as insurer of last resort in everything from crafting consumer protection law to bailing out airlines after September 11th. He... View Details
Keywords: by Laura Linard
- 27 May 2014
- First Look
First Look: May 27
argues Mikołaj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and View Details
Keywords: Sean Silverthorne
- 05 Dec 2006
- First Look
First Look: December 5, 2006
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=805139 Gordon Bethune at Continental Airlines Harvard Business School Case 406-073 Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=406073... View Details
Keywords: Sean Silverthorne
- 14 Oct 2014
- First Look
First Look: October 14
Business School Case 615-009 American Airlines in 2011 (A) The "American Airlines in 2011" case set was developed to provide a setting for the comparative analysis of... View Details
Keywords: Sean Silverthorne
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
case:https://cb.hbsp.harvard.edu/cbmp/product/718007-PDF-ENG Harvard Business School Case 418-036 Merging American Airlines and US Airways (B) Exhibit to Merging American View Details
Keywords: Sean Silverthorne
- 15 Mar 2016
- First Look
March 15, 2016
https://cb.hbsp.harvard.edu/cbmp/product/216029-PDF-ENG Harvard Business School Case 316-013 HNA Group: Global Excellence with Chinese Characteristics By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline... View Details
- 07 Feb 2012
- First Look
First Look: February 7
new question for the research community: How should proposed enhancements to TFM be evaluated in a CDM environment? A sequential evaluation procedure, developed in this paper, addresses this question. The procedure includes airline... View Details
Keywords: Sean Silverthorne
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
identity/privacy in terms of being an asset? A: I want Amazon to know my identity, in particular my taste in books and music. I know that they respect the value of that knowledge so that the issue of sharing the data won't ever come up. I want View Details
- 23 Jan 2008
- First Look
First Look: January 23, 2008
strong differences remained among consumer markets. Although American influence was strong, it was already evident that globalization had not resulted in the creation of a stereotyped American blonde and... View Details
Keywords: Martha Lagace
- 18 Jun 2013
- First Look
First Look: June 18
http://hbr.org/search/913041-PDF-ENG Harvard Business School Case 913-034 Distribution at American Airlines (C) Presents 2011-2012 updates to American's distribution strategy including new challenges and... View Details
Keywords: Anna Secino