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Show Results For
- All HBS Web
(2,083)
- People (6)
- News (356)
- Research (1,477)
- Events (18)
- Multimedia (9)
- Faculty Publications (885)
- 2010
- Working Paper
Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines
By: Benjamin Edelman and Duncan S. Gilchrist
In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details
Keywords: Online Advertising; Interactive Communication; Corporate Disclosure; Labels; Marketing Strategy; Consumer Behavior; Internet; Search Technology
Edelman, Benjamin, and Duncan S. Gilchrist. "Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines." Harvard Business School Working Paper, No. 11-048, November 2010. (Revised January 2011, January 2012.)
- Article
An Alternative to Buzzword Management: The Culture-Performance Link
By: Leonard A. Schlesinger and Richard J. Balzer
Schlesinger, Leonard A., and Richard J. Balzer. "An Alternative to Buzzword Management: The Culture-Performance Link." Personnel (September 1985).
- April 2011
- Case
Lincoln Center for the Performing Arts: Alternative Futures
By: Allen Grossman and Coleman Radell
Ren Levy took over Lincoln Center for the Performing Arts when it was a group of warring constituents and has successfully brought a diverse group of arts organizations together. View Details
Grossman, Allen, and Coleman Radell. "Lincoln Center for the Performing Arts: Alternative Futures." Harvard Business School Case 311-099, April 2011.
- March 2010 (Revised August 2012)
- Supplement
WellSpace Treatment Centers for Complementary and Alternative Medicine (B) - The Marino Center
The Marino Center provides complementary traditional and alternative health care services. It wants to grow, but how and where? View Details
- 2024
- Other Article
Social Reproduction: Households, Public Policies, and Alternative Organizing: Introduction
By: Mayra Ruiz-Castro, Marc Grau-Grau, Ioana Lupu, Maria Daskalaki and Kathleen L. McGinn
- March 2012
- Article
Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines
By: Benjamin Edelman and Duncan S. Gilchrist
In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details
Keywords: Corporate Disclosure; Online Advertising; Measurement and Metrics; Internet; Search Technology; Education; Labels
Edelman, Benjamin, and Duncan S. Gilchrist. "Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines." Information Economics and Policy 24, no. 1 (March 2012): 75–89.
- 04 Sep 2018
- Working Paper Summaries
Investing Outside the Box: Evidence from Alternative Vehicles in Private Capital
- July 1994
- Article
Differentiated Fit and Shared Values: Alternatives for Managing Headquarters-subsidiary Relations
By: N. Nohria and S. Ghoshal
Keywords: Management
Nohria, N., and S. Ghoshal. "Differentiated Fit and Shared Values: Alternatives for Managing Headquarters-subsidiary Relations." Strategic Management Journal 15, no. 6 (July 1994): 491–502.
- 1997
- Chapter
The Power of Alternatives or the Limits to Negotiation
By: James K. Sebenius and David Lax
- 2016
- Chapter
Achtung! Banditi! An Alternate Genealogy of the Market
Reinert, Sophus A. "Achtung! Banditi! An Alternate Genealogy of the Market." Chap. 12 in Economic Growth and the Origins of Modern Political Economy: Economic Reasons of State, 1500-2000, edited by Philipp Robinson Rössner, 239–295. New York: Routledge, 2016.
- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
Thousands of large, profitable companies have all the right intentions of giving back to society—and yet a sizable number of them have corporate social responsibility (CSR) programs that provide little benefit to either the community or the company. "Of all the... View Details
Keywords: by Dina Gerdeman
- November 1978
- Supplement
British Petroleum Co. Ltd.: Financing Alternatives in 1971, Additional Information
By: Thomas R. Piper
Piper, Thomas R. "British Petroleum Co. Ltd.: Financing Alternatives in 1971, Additional Information." Harvard Business School Supplement 279-031, November 1978.
- Article
An Alternative Approach for Eliciting Willingness-to-Pay: A Randomized Internet Trial
By: Laura J. Damschroder, Peter A. Ubel, Jason Riis and Dylan M. Smith
Damschroder, Laura J., Peter A. Ubel, Jason Riis, and Dylan M. Smith. "An Alternative Approach for Eliciting Willingness-to-Pay: A Randomized Internet Trial." Judgment and Decision Making 2, no. 2 (April 2007): 96–106.
- 1998
- Article
Alternative Models of Uncertain Commodity Prices for Use with Modern Asset Pricing Methods
By: Malcolm Baker, E. S. Mayfield and John Parsons
This paper provides an introduction to alternative models of uncertain commodity prices. A model of commodity price movements is the engine around which any valuation methodology for commodity production projects is built, whether discounted cash flow (DCF) models or... View Details
Keywords: Asset Pricing; Goods and Commodities; Price; Risk and Uncertainty; Valuation; Production; Projects; Cash Flow
Baker, Malcolm, E. S. Mayfield, and John Parsons. "Alternative Models of Uncertain Commodity Prices for Use with Modern Asset Pricing Methods." Energy Journal 19, no. 1 (1998): 115–148.
- 30 Nov 2010
- Working Paper Summaries
Sponsored Links’ or ’Advertisements’?: Measuring Labeling Alternatives in Internet Search Engines
- January 1982
- Article
The Returns and Risk of Alternative Put Option Portfolio Investment Strategies
By: Robert C. Merton, Myron S. Scholes and Matthew L. Gladstein
Merton, Robert C., Myron S. Scholes, and Matthew L. Gladstein. "The Returns and Risk of Alternative Put Option Portfolio Investment Strategies." Journal of Business 55 (January 1982): 183–242.
- 2009
- Other Unpublished Work
When Weak Ties and Social Alternatives Benefit Organizational Commitment: Evidence from Wikipedia
This study examines the social mechanisms reinforcing participant commitment to collaborative work. Previous literature largely fails to acknowledge the wider context of individual workplace commitments, or suggests that multiple concurrent work and life commitments... View Details
Keywords: Social and Collaborative Networks
- 2014
- Working Paper
The Role of the Corporation in Society: An Alternative View and Opportunities for Future Research
By: George Serafeim
A long-standing ideology in business education has been that a corporation is run for the sole interest of its shareholders. I present an alternative view where increasing concentration of economic activity and power in the world's largest corporations, the Global... View Details
Keywords: Corporate Social Responsibility; Corporate Governance; Environment; Environmental And Social Sustainability; Sustainability; Sustainability Reporting; Sustainability Research; Sustainability Targets; Corporate Performance; Corporate Accountability; Corporate Social Responsibility and Impact
Serafeim, George. "The Role of the Corporation in Society: An Alternative View and Opportunities for Future Research." Harvard Business School Working Paper, No. 14-110, May 2014.