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      • September 2016 (Revised July 2018)
      • Case

      United Airlines: More Out-and-Back Flying?

      By: Ryan W. Buell, Willy Shih and Mike Toffel
      This case looks at United Airlines when it is facing a decision on whether to shift its aircraft routing to more "out-and-back" routing in order to try to improve its on-time performance. As one of the world's largest airlines, United had a very large fleet and... View Details
      Keywords: Service Excellence; Service Management; Service Quality; Service Quality Competition; Services; Airline Industry; Airlines; Operational Complexity; Operational Disruptions; Operational Effectiveness; Operations Improvement; Operations Management; Operations Strategy; Air Transportation; Operations; Service Operations; Service Delivery; Performance Effectiveness; Performance Improvement; Complexity; Air Transportation Industry; United States
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      Buell, Ryan W., Willy Shih, and Mike Toffel. "United Airlines: More Out-and-Back Flying?" Harvard Business School Case 617-010, September 2016. (Revised July 2018.)
      • September 2016 (Revised August 2018)
      • Supplement

      United Airlines: More Out-and-Back Flying?: Case Supplement #1

      By: Ryan W. Buell, Willy C. Shih and Michael W. Toffel
      This spreadsheet supplement accompanies 617-010 United Airlines: More Out-and-Back Flying? and is intended to provide students with an opportunity to apply analysis concepts with real operational data. View Details
      Keywords: Service; Service Excellence; Service Management; Operating Systems; Operational Complexity; Operational Disruptions; Operational Efficiency; Operational Focus; Air Transportation; Operations; Service Operations; Service Delivery; Air Transportation Industry; United States
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      Buell, Ryan W., Willy C. Shih, and Michael W. Toffel. "United Airlines: More Out-and-Back Flying? Case Supplement #1." Harvard Business School Spreadsheet Supplement 617-701, September 2016. (Revised August 2018.)
      • August 2016 (Revised July 2017)
      • Case

      Singapore Airlines: Premium Goes Multi-Brand

      By: Rohit Deshpande and Dawn H. Lau
      Singapore Airlines had long been considered the gold standard for its innovative customer service. However, the company was faced with new sources of competition, from the rapid growth of Southeast Asian low-cost carriers on the one hand, to the expansion of premium... View Details
      Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Air Transportation Industry; Air Transportation Industry; Singapore
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      Deshpande, Rohit, and Dawn H. Lau. "Singapore Airlines: Premium Goes Multi-Brand." Harvard Business School Case 517-017, August 2016. (Revised July 2017.)
      • Article

      Physical and Situational Inequality on Airplanes Predict Air Rage

      By: K. A. DeCelles and Michael I. Norton
      We posit that the modern airplane is a social microcosm of class-based society, and that the increasing incidence of “air rage” can be understood through the lens of inequality. Research on inequality typically examines the effects of relatively fixed, macrostructural... View Details
      Keywords: Physical Inequality; Equality and Inequality; Behavior; Air Transportation; Situation or Environment
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      DeCelles, K. A., and Michael I. Norton. "Physical and Situational Inequality on Airplanes Predict Air Rage." Proceedings of the National Academy of Sciences 113, no. 20 (May 17, 2016): 5588–5591.
      • May 2016 (Revised August 2022)
      • Case

      RegionFly: Cutting Costs in the Airline Industry

      By: Susanna Gallani and Eva Labro
      RegionFly is a small, private airline specializing in ultra-premium services. Founded shortly after the "Golden Age of airline travel," RegionFly's financial performance had been strong for several decades. More recently, however, the results have taken a downward... View Details
      Keywords: Recession; Downsizing; Profitability; Cost Management; Profit; Luxury; Competitive Strategy; Mergers and Acquisitions; Business Divisions; Logistics; Decision Making; Strategic Planning; Air Transportation Industry
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      Gallani, Susanna, and Eva Labro. "RegionFly: Cutting Costs in the Airline Industry." Harvard Business School Case 116-047, May 2016. (Revised August 2022.)
      • April 2016
      • Teaching Note

      HNA Group: Global Excellence with Chinese Characteristics

      By: William C. Kirby and Joycelyn W. Eby
      This teaching note is designed to support the teaching of HBS case number 316-013, "HNA Group: Global Excellence with Chinese Characteristics." View Details
      Keywords: Corporate Culture; Airline Industry; China; Cross-cultural Adaptation; Air Transportation; Business Conglomerates; Globalization; Corporate Social Responsibility and Impact; Air Transportation Industry; China
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      Kirby, William C., and Joycelyn W. Eby. "HNA Group: Global Excellence with Chinese Characteristics." Harvard Business School Teaching Note 316-157, April 2016.
      • April 2016
      • Supplement

      Preparing a Concession Bid at TAV Airports Holding

      By: C. Fritz Foley and Çiğdem Çelik
      In 2013, TAV Airports Holding prepared a bid for the concession to build and operate the third Istanbul airport. This process involved input from various parts of the firm with operating and financial expertise. Burcu Geriş, the CFO of TAV Airports Holding, and her... View Details
      Keywords: Project Finance; Infrastructure Development; Equity Cash Flows; Capital Budgeting; Valuation; Financial Management; Financing and Loans; Air Transportation Industry; Air Transportation Industry; Turkey
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      Foley, C. Fritz, and Çiğdem Çelik. "Preparing a Concession Bid at TAV Airports Holding." Harvard Business School Spreadsheet Supplement 216-709, April 2016.
      • April 2016
      • Supplement

      Preparing a Concession Bid at TAV Airports Holding - Exhibit 7 Supplement Model

      By: C. Fritz Foley and Çiğdem Çelik
      In 2013, TAV Airports Holding prepared a bid for the concession to build and operate the third Istanbul airport. This process involved input from various parts of the firm with operating and financial expertise. Burcu Geriş, the CFO of TAV Airports Holding, and her... View Details
      Keywords: Partners and Partnerships; Valuation; Investment; Bids and Bidding; Projects; Management Teams; Air Transportation Industry; Turkey
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      Foley, C. Fritz, and Çiğdem Çelik. "Preparing a Concession Bid at TAV Airports Holding - Exhibit 7 Supplement Model." Harvard Business School Spreadsheet Supplement 216-710, April 2016.
      • Article

      Can You Cut 'Turn Times' Without Adding Staff?

      By: Ethan Bernstein and Ryan W. Buell
      The president of RSA Ground, the subsidiary of Rising Sun Airlines responsible for servicing its planes at airports across Japan, goes undercover as a service crew member to discover how and whether his employees can speed up cleaning, checking, restocking, and... View Details
      Keywords: Employee Empowerment; Employee Motivation; Turnaround; Service Operations; Employees; Motivation and Incentives; Leadership; Air Transportation Industry; Japan
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      Bernstein, Ethan, and Ryan W. Buell. "Can You Cut 'Turn Times' Without Adding Staff?" R1604K. Harvard Business Review 94, no. 4 (April 2016): 113–117.
      • January 2016 (Revised December 2024)
      • Case

      Airbus Versus Boeing (A)

      By: Ramon Casadesus-Masanell
      Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop... View Details
      Keywords: Business Model; Decision Choices and Conditions; Competition; Cooperation; Strategy; Air Transportation Industry
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      Casadesus-Masanell, Ramon. "Airbus Versus Boeing (A)." Harvard Business School Case 716-436, January 2016. (Revised December 2024.)
      • January 2016 (Revised March 2016)
      • Case

      HNA Group: Global Excellence with Chinese Characteristics

      By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby
      By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had... View Details
      Keywords: China; Aviation And Aerospace; Airline Industry; Airlines; Globalization; Corporate Culture; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Markets and Industries; Growth and Development; Air Transportation; Air Transportation Industry; China
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      Kirby, William C., F. Warren McFarlan, and Joycelyn W. Eby. "HNA Group: Global Excellence with Chinese Characteristics." Harvard Business School Case 316-013, January 2016. (Revised March 2016.)
      • January 2016
      • Case

      TransDigm Inc.

      By: Eric Van den Steen, Kavita Mathews and Alon Galor
      Transdigm had been very successful with a PE-like business model: it acquired smaller producers of aircraft components and improved their profits, mainly by increasing efficiency and applying value pricing. By 2014, Transdigm had completed almost 50 acquisitions. Its... View Details
      Keywords: Strategy; Competitive Advantage; Price; Competitive Strategy; Air Transportation Industry
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      Van den Steen, Eric, Kavita Mathews, and Alon Galor. "TransDigm Inc." Harvard Business School Case 716-443, January 2016.
      • September 2015 (Revised July 2016)
      • Case

      Turkish Airlines: Widen Your World

      By: Juan Alcácer and Esel Çekin
      This case tracks Turkish Airlines' transition from regional player to global powerhouse. With an order for 212 aircraft in the first half of 2013, the airline had moved to double its size and become one of the industry's top-ten players. Growing its fleet would allow... View Details
      Keywords: Strategy; Operational Complexity; Capacity Constraints; Profitable Growth; Subsidiary Management; Externalities; Emerging Market; Globalized Firms and Management; Competition; Air Transportation; Alliances; Corporate Strategy; Emerging Markets; Growth and Development Strategy; Air Transportation Industry; Turkey
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      Alcácer, Juan, and Esel Çekin. "Turkish Airlines: Widen Your World." Harvard Business School Case 716-408, September 2015. (Revised July 2016.)
      • 2015
      • Book

      MOVE: Putting America's Infrastructure Back in the Lead

      By: Rosabeth M. Kanter
      Americans are stuck. We live with travel delays on congested roads; shipping delays on clogged railways; and delays on repairs, project approvals, and funding due to gridlocked leadership. These delays affect us all, whether you are a daily commuter, a frequent flyer,... View Details
      Keywords: United States; Railroad History; Airlines; Airline Industry; Air Transportation; Passenger Transportation; Cities; Urban Planning; Freighting; Change; Leadership; Public Policy; Change Leadership; Public Finance; Infrastructure; Policy; Technological Innovation; Change Management; Leading Change; Urban Development; Project Finance; Entrepreneurship; City; Transportation; Transportation Industry; Transportation Industry; Transportation Industry; Transportation Industry; United States
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      Kanter, Rosabeth M. MOVE: Putting America's Infrastructure Back in the Lead. New York: W. W. Norton & Company, 2015.
      • Article

      Positioning Brands Against Large Competitors to Increase Sales

      By: Neeru Paharia, Jill Avery and Anat Keinan
      We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details
      Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; United States
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      Paharia, Neeru, Jill Avery, and Anat Keinan. "Positioning Brands Against Large Competitors to Increase Sales." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 647–656. (Lead article.)
      • November 2014
      • Teaching Note

      American Airlines in 2011

      By: Willy Shih
      The American Airlines in 2011 case set was developed to provide a setting for the comparative analysis of two very different business models in the U.S. domestic airline industry—the network carrier and the low cost carrier (LCC). These models offer very different... View Details
      Keywords: American Airlines; Network Carrier; Low-cost Carrier; LCC; Air Transportation; Business Model; Restructuring; Adaptation; Competitive Strategy; Competitive Advantage; Corporate Strategy; Transportation Industry; United States
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      Shih, Willy. "American Airlines in 2011." Harvard Business School Teaching Note 615-012, November 2014.
      • October 2014 (Revised October 2014)
      • Case

      Valuation Ratios in the Airline Industry, 2013

      By: Paul M. Healy and Penelope Rossano
      Examines factors underlying differences in valuation multiples (price-to-earnings and price-to-book) across four firms in the airline industry. View Details
      Keywords: Airline Industry; Multiples; Valuation; Accounting; Air Transportation Industry
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      Healy, Paul M., and Penelope Rossano. "Valuation Ratios in the Airline Industry, 2013." Harvard Business School Case 115-013, October 2014. (Revised October 2014.)
      • July 2014 (Revised November 2015)
      • Case

      American Airlines in 2011

      By: Willy Shih
      The American Airlines in 2011 case was developed to provide a setting for the comparative analysis of two very different business models in the U.S. domestic airline industry—the network carrier and the low cost carrier (LCC). These models offer very different value... View Details
      Keywords: American Airlines; Network Carrier; Low-cost Carrier; LCC; Business Model; Organizational Change and Adaptation; Competition; Competitive Strategy; Disruption; Transportation Industry; Transportation Industry; Transportation Industry; United States
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      Shih, Willy. "American Airlines in 2011." Harvard Business School Case 615-009, July 2014. (Revised November 2015.)
      • April 2014 (Revised March 2015)
      • Case

      GE and the Industrial Internet

      By: Karim R. Lakhani, Marco Iansiti and Kerry Herman
      CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients... View Details
      Keywords: Technology; Operations Management; Strategy; Big Data; Business Analysis; Corporate Strategy; Digital Technology; Digital Innovation; General Management; General Strategy; Global Competitiveness; Global Strategy; Innovation; Innovation And Management; Industrial Internet; GE; Innovation and Invention; Information Technology; Analytics and Data Science; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; North and Central America; Asia; Europe; Middle East; Latin America
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      Lakhani, Karim R., Marco Iansiti, and Kerry Herman. "GE and the Industrial Internet." Harvard Business School Case 614-032, April 2014. (Revised March 2015.)
      • February 2014 (Revised June 2014)
      • Background Note

      The Information Superhighway Meets the Highway: Technology and Mobility Trends and Opportunities

      By: Rosabeth Moss Kanter and Kevin Rosier
      Technological innovation is considered a competitive strength for America, but the nation does not score as high in deploying its technology. U.S. transportation systems are in need of repair and renewal, and the sector is at the cusp of a technological revolution. The... View Details
      Keywords: Technology; Information Technology; Infrastructure; Transportation; Information Infrastructure
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      Kanter, Rosabeth Moss, and Kevin Rosier. "The Information Superhighway Meets the Highway: Technology and Mobility Trends and Opportunities." Harvard Business School Background Note 314-093, February 2014. (Revised June 2014.)
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