Filter Results:
(330)
Show Results For
- All HBS Web (330)
- Faculty Publications (46)
Show Results For
- All HBS Web (330)
- Faculty Publications (46)
- 03 Aug 2010
- First Look
First Look: August 3
brand loyalty. We argue that UBBs are effective because consumers react positively when they see the underdog aspects of their own lives being reflected in branded products. Four studies demonstrate that the UBB View Details
Keywords: Martha Lagace
- 12 Mar 2006
- Research & Ideas
Global Poverty Needs a Global Answer
about how this time and money could be more effectively spent. Philanthropy is not the answer. A way must be found to align the profit-making capabilities of MNCs more effectively to poverty reduction,... View Details
Keywords: by Cynthia Churchwell
- 23 Aug 2012
- Working Paper Summaries
Field Evidence on Individual Behavior & Performance in Rank-Order Tournaments
- September 2023 (Revised June 2024)
- Case
Kaspi.kz: Building Trust through Innovation
By: Sandra J. Sucher, Fares Khrais and Marilyn Morgan Westner
This case is written to help students explore how companies can maintain and develop trust while innovating, how to identify and respond effectively to warning signs that they may not be as trusted as they believe, and how being trusted can aid in expanding and growing... View Details
Keywords: Growth and Development Strategy; Organizational Culture; Trust; Technology Adoption; Innovation and Invention; Banking Industry
Sucher, Sandra J., Fares Khrais, and Marilyn Morgan Westner. "Kaspi.kz: Building Trust through Innovation." Harvard Business School Case 324-022, September 2023. (Revised June 2024.)
- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- Program
Managing Health Care Delivery
your organization's performance Identify and address gaps in your health care delivery organization Evaluate and create flexible strategies for ensuring more effective care Respond to new market forces, payment models, and consumer... View Details
- 24 Oct 2012
- Working Paper Summaries
Diasporas and Outsourcing: Evidence from oDesk and India
- 20 Jun 2023
- Research & Ideas
Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories
newspaper article is not just numbers.” But that doesn’t mean there’s no role for statistics; arguments and pitches that rely on data and numbers can be more effective in some circumstances, notes the research, which Graeber conducted... View Details
Keywords: by Scott Van Voorhis
- 10 Sep 2013
- First Look
First Look: September 10
the United States aid business and technology exchanges with their home countries, but the overall effect that the migration has on the home country remains unclear. We know very little about return... View Details
Keywords: Sean Silverthorne
- 08 Apr 2014
- First Look
First Look: April 8
non-core users when they are perceived as brand tourists. The brand tourism effect is mediated by core users' pride and moderated by brand patriotism and selectiveness of the brand. August 2013 Harvard Business Review The Limits of Scale:... View Details
Keywords: Sean Silverthorne
- 05 May 2014
- Research & Ideas
Reflecting on Work Improves Job Performance
improve their job performance. “Our work shows that if we'd take some time out for reflection, we might be better off.” In the working paper Learning by Thinking: How Reflection Aids Performance, the authors show how reflecting on what... View Details
Keywords: by Carmen Nobel
- Web
Accounting & Management - Faculty & Research
accountability for performance through effective external and internal governance. Unit research, course development, and teaching fall into two broad areas: Financial Reporting and Analysis and Management Accounting. Our research helps... View Details
- 13 Sep 2011
- First Look
First Look: September 13
2011 Abstract The contribution of culture to organizational performance is both substantial and quantifiable. This book presents the results of field research that demonstrates how an effective culture can account for up to half of the... View Details
Keywords: Sean Silverthorne
- Research Summary
The Panama Canal
The Big Ditch is the first quantitative economic history of the Panama Canal and its effect on Panama, the United States, and the world economy. It makes three general arguments. First, that the Panama Canal was very important to... View Details
- 17 Oct 2006
- First Look
First Look: October 17, 2006
U.N. aid by 8 percent when it rotates onto the council. This effect increases during years in which key diplomatic events take place (when members' votes should be especially valuable) and the timing of the... View Details
Keywords: Sean Silverthorne
- 08 Dec 2022
- HBS Case
The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?
Mark Schneider about the side effect of staying in Russian market. Unfortunately, he shows no understanding. Paying taxes to the budget of a terrorist country means killing defenseless children & mothers. Hope that Nestlé will change... View Details
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
fan base. The effective use of social media was how they created an ecosystem." In a recent case study, “BTS and ARMY,” Harvard Business School associate professor Doug Chung and research associate Kay Koo show how BTS marshalled its... View Details
- 12 PM – 1 PM EDT, 22 Sep 2023
- Webinars: Career
Tech in the Job Search: ChatGPT for Job-Seekers
Join CPD and a former LinkedIn insider for an enlightening webinar and learn to harness the potential of AI tools like ChatGPT to revolutionize your job search experience. View Details
- Research Summary
Overview
Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the... View Details
- 25 Jan 2021
- Book
In a Nutshell, Why American Capitalism Succeeded
How did the United States become the world’s center of business growth following its founding in 1776? Surely a number of nations had powerful natural resources, stable financial and legal institutions, and dynamic entrepreneurs over that same span. Why was American... View Details