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- All HBS Web
(280)
- News (90)
- Research (115)
- Multimedia (4)
- Faculty Publications (64)
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- 13 Feb 2020
- Book
Open Your Organization to Honest Conversations
Iterate between advocacy and inquiry. Leaders should start these honest, public, and collective conversations with employees by advocating where they want to take the organization, then ask for input on the strategic plans. “Leaders... View Details
Keywords: by Dina Gerdeman
- 14 Jan 2019
- Op-Ed
These 4 CEOs Created a New Standard of Leadership
for the multi-stakeholder approach. In 2011, he told shareholders, “My job is not to serve shareholders, but to serve Unilever’s customers and consumers.” He then suspended quarterly earnings reporting, enabling executives to concentrate on long-term transformation.... View Details
- 07 Jul 2011
- What Do You Think?
So We Adapt. What’s the Downside?
our actions. With so much advocacy for flexibility and adaptability, is it time for a contrarian view? In a complex and confusing world, aren't those who appear to have the answers the ones we follow, for better or worse? Are we really at... View Details
Keywords: by Jim Heskett
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
should they balance operational activities and advocacy efforts? How can they better measure performance against their missions and improve accountability to stakeholders?" The authors discuss their book in the following Q&A.... View Details
Keywords: by Manda Salls
- 08 Mar 2022
- Research & Ideas
Representation Matters: Building Case Studies That Empower Women Leaders
Change is happening, although its pace may feel slow to MBA students. Student advocacy has played, and continues to play, a vital role in efforts to diversify the curriculum, impacting students who matriculate long after today’s student... View Details
Keywords: by Colleen Ammerman and Boris Groysberg
- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
approaching them. Somebody might approach a poor subsistence farmer in Uganda to say, "We want to give you some agricultural aid. We want to give you a loan." There again, why is advocacy important? Because even in that case,... View Details
Keywords: by Martha Lagace
- 23 Apr 2018
- Research & Ideas
Sponsorship Programs Could Actually Widen the Gender Gap
that certain aspects may not work exactly as intended. It behooves organizations to be more thoughtful about how sponsorships are designed. For instance, a protégé’s success may be less about the mere vote of confidence than about the View Details
Keywords: by Carmen Nobel
- 15 Oct 2001
- Research & Ideas
What You Don’t Know About Making Decisions
attributed his success to "diversity in counsel, unity in command." Two Approaches to Decision Making Advocacy Inquiry Concept of decision making a contest collaborative problem solving Purpose of discussion persuasion and... View Details
Keywords: by David A. Garvin & Michael A. Roberto
- 12 Oct 2022
- Research & Ideas
When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb
well-documented by law enforcement groups, advocacy organizations, and public surveys in the United States since COVID-19 upended the world in 2020. In March of 2020, then-President Donald Trump dubbed COVID-19 “the Chinese virus” in a... View Details
- 21 Feb 2005
- Op-Ed
Is Business Management a Profession?
providing the public good of health for the general population. That the advocacy system in American jurisprudence or the structure of the healthcare market in the United States (with its convoluted system of both private and public... View Details
- 01 Nov 2019
- What Do You Think?
Should Non-Compete Clauses Be Abolished?
are subject to non-compete agreements. Because laws regarding NCCs represent a patchwork among states, a question continually arises about their enforceability across state lines. One solution advanced by unions and public advocacy groups... View Details
Keywords: by James Heskett
- 18 Jul 2011
- Research & Ideas
Looking in the Mirror: Questions Every Leader Must Ask
leader needs to master the use of inquiry and reflection as well as advocacy in order to build his or her organization and career." Have You Developed A Clear Vision And Key Priorities For Your Enterprise? "When I see a problem... View Details
Keywords: by Carmen Nobel
- 02 Aug 2020
- What Do You Think?
Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?
people who will be hired into other organizations based on their skills, successes, and advocacy of experimentation. How will their attitudes play in organizations where intuition is still honored and the poets can still speak louder than... View Details
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
where customers live. Enthusiastic employees are an organization’s best representatives, and they may have access to audiences and demographics that you cannot reach otherwise. Such in-house brand ambassadors have smaller followings than celebrities or professional... View Details
- 15 Oct 2001
- Research & Ideas
Four Questions for David Garvin and Michael Roberto
alliance, a restructuring, or entry into a new market or product category) arise relatively infrequently. Q: Is there a place for the advocacy (or "contest") approach in real time and in some situations? A: There's nothing... View Details
Keywords: by Martha Lagace
- 06 Jan 2012
- Op-Ed
Where Green Corporate Ratings Fail
the authors of this article, Auden Schendler, works) are members of Business for Innovative Climate & Energy Policy (BICEP), a leading advocacy group calling for bipartisan climate legislation. Unfortunately, these important... View Details
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt... View Details
Keywords: by Michael Blanding
- 26 Jun 2019
- Research & Ideas
Why the US-China Tariff Standoff Hurts American Companies More
leaders from more than 600 companies and trade groups shared their frustrations in a letter to Trump as part of the “Tariffs Hurt the Heartland” advocacy campaign. "We remain concerned about the escalation of tit-for-tat... View Details
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
and they want to matter. They no longer want to be the objects of commerce. Instead, they want corporations to bend to their needs. They want to be freed from the time-consuming stress, rage, injustice, and personal defeat that accompany so many commercial exchanges.... View Details
Keywords: by Martha Lagace
- 11 Feb 2019
- Research & Ideas
The Business of Saving the Planet
"The fact that the benefits of addressing the problem of climate change almost certainly outweigh the costs ... does not make concerted global action to address the problem easy." —Climate Change in 2018: Implications for Business If there is one positive... View Details