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- All HBS Web
(1,099)
- News (112)
- Research (835)
- Events (1)
- Multimedia (2)
- Faculty Publications (590)
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- 01 Jun 2001
- News
Point, Click, Give: Internet Fuels Philanthropic Fundraising Revolution
to “The e-Philanthropy Revolution,” a recent working paper by HBS professor James E. Austin. His study of more than 150 WEBSEs illuminates the dynamics, challenges, and strategies of this nascent industry that links potential donors to... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
most nimble creators will move from a mobile-first to a mobile-only approach. “The strongest brands will continue to do what they do best—superserve their audiences—but the native advertising model will meaningfully challenge the... View Details
- 01 Mar 2004
- News
Toy Story
kid-pleasing category of electronic toy. The LeapPad took the dusty, flash-card connotations out of the term “educational toy” and launched a new, highly successful product line of “smart toys.” LeapFrog did what no other new player in the toy View Details
- 01 Jun 2015
- News
Screen Grab
shows on topics that many advertisers would find too edgy. How we consume TV, it seems, is changing what we consume, opening up new opportunities on the business and creative sides of an industry that hasn’t... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Jan 2006
- News
Ann S. Moore, MBA 1978
Illustrated to break even. The leading magazine publisher in the world, Time Inc. accounts for nearly a quarter of the total advertising revenues of U.S. consumer magazines. Two out of three adults in this country read one of its... View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
much more connected, pervasive, and easy to use. Greater customization will result, and the consumer will call the shots. "Companies that return power to the consumer will be the ones that thrive," Ballmer said, mentioning online banking and View Details
- 01 Jun 2007
- News
Alumni Books
pioneering inventions — from the first mass-produced economy car to the push-button radio — and breakthroughs in broadcasting and advertising made them wealthy and famous, as did their ownership of the Cincinnati Reds. View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
Elberse’s Strategic Marketing in Creative Industries class. Having worked with the class to market a previous film, Gaudet and Pullapilly approached Elberse again in 2012 to advise them on how to find a marketing and distribution partner... View Details
- 01 Dec 2012
- News
The Billion-Dollar Question
to summer camp. My HBS classmate Jeff Hicks could have inched his way to a billion dollars by sticking with his hugely successful advertising firm. Instead, as other HBS alumni have done, he took his wife and three kids on a one-year,... View Details
- 01 Feb 2000
- News
Financial Services 24/7
industry is reacting to similar challenges. As trendy financial dot-coms with huge technology and advertising budgets emerge offering everyone an equal - and inexpensive - chance to trade stock, apply for a... View Details
Keywords: Susan Young
- 01 Jan 2003
- News
Greylock
extraordinarily demanding group of fellow students and faculty. Developing the skills to listen carefully, think analytically, and communicate clearly is a requirement of leadership." CHARLES WAITE University of Connecticut, 1957 B.S., View Details
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
safari theme. We wanted to go to a much more contemporary canvas against which to place the product. Communication was the last piece, which was about advertising and training the sales associates to improve communication with our... View Details
- 01 Dec 2011
- News
Knowing the Score
always wind up being the best operators of a new business. I have been fascinated with ways companies brand themselves ever since my first-year Marketing class. That exposure informed many of my interview questions aimed at exploring ESPN’s near-legendary “This Is... View Details
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
“This is the most exciting time in the technology industry since I left Stanford Business School 26 years ago,” Microsoft CEO Steve Ballmer (Harvard ’77) told a student audience that nearly filled Burden Auditorium in early December.... View Details
- 01 Mar 2004
- News
Ron Shaich’s Café Society
sandwiches on its own bread. We spent the next two years traveling the country attempting to understand the changes occurring in our industry and concluded that, like so many others, the food industry was... View Details
- 01 Jun 1996
- News
Reinventing Marketing
own activities many functions that were formerly the province of marketing," says Professor Alvin J. Silk, unit cochair. "Marketing is indeed experiencing a watershed," adds Silk's colleague and the unit's other cochair, Professor John A. Quelch. He notes that dynamic,... View Details
- 30 Sep 2024
- News
The Making of a Streaming Sensation
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: When the Netflix series Geek Girl debuted this summer, it quickly became the second most-watched show globally on the platform. Based on the young adult book series by author Holly Smale about... View Details
- 04 Sep 2019
- News
A Wide Screen Approach
Immersive Media “The single largest revenue stream for sports in North America is media rights. The sports industry is slowly adapting to new formats and platforms, which is having an immediate impact on the acquisition and retention of... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
Leading Strategic Change in an Era of Healthcare Transformation edited by Jim Austin, Judith Bentkover, and Laurence Chait (MBA 1965) (Springer) This book focuses on how to lead transformative and strategic change in the healthcare View Details
- 01 Sep 2015
- News
The Business of Love
among women than men—the name itself is designed to conjure a low-stakes dating world where women are comfortable—but in an industry where it is much more difficult to acquire female users it seems like a good problem to have. Coffee... View Details
Keywords: April White