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  • January 1989 (Revised December 1991)
  • Case

British Airways: ""Go for It, America!"" Promotion (A)

By: Stephen A. Greyser
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
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    Ashish Nanda

    Ashish Nanda is Senior Lecturer and C. Roland Christensen Distinguished Management Educator at Harvard Business School. From 2018 to 2021, he was course head for the MBA Required Curriculum course in Strategy. Beginning in 2022, he is teaching an MBA Elective... View Details

    Keywords: financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services
    • 19 Feb 2019
    • First Look

    New Research and Ideas, February 19, 2019

    reduce the total dollar volume of contracts with accused firms; however, they substitute approximately 14% of the harder-to-monitor cost-plus contracts for fixed-price contracts. This effect is concentrated in the procurement of services... View Details
    Keywords: Sean Silverthorne
    • May 2011 (Revised March 2013)
    • Case

    Marshall & Gordon: Designing an Effective Compensation System (A)

    By: Heidi K. Gardner and Kerry Herman
    CEO Kelly Browne wrestles with the design of a new compensation system to promote the collaboration and cross-selling necessary for supporting her firm's new strategy. Marshall Gordon International, a global public relations (PR) firm, has recently expanded its service... View Details
    Keywords: Change Management; Customer Relationship Management; Compensation and Benefits; Retention; Growth and Development Strategy; Growth Management; Organizational Culture; Partners and Partnerships; Motivation and Incentives; Alignment; Public Relations Industry
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    • 01 Dec 2022
    • News

    December 2022 Alumni and Faculty Books and Podcasts

    caregiving, and the hearts of caregivers. The Long Shot: The Inside Story of the Race to Vaccinate Britain By Kate E. Bingham (MBA 1991) and Tim Hames Oneworld Publications As... View Details
    • 14 Apr 2015
    • First Look

    First Look: April 14

    related to the company's expansion into products and services for China's growing high net worth (HNW) population, including questions about the suitability of its products... View Details
    Keywords: Sean Silverthorne
    • 26 Mar 2019
    • First Look

    New Research and Ideas, March 26, 2019

    use biometric identification technology to improve the reliability of administrative information and deliver social services more efficiently. This paper exploits the random placement of biometric devices in... View Details
    Keywords: Dina Gerdeman
    • 21 Aug 2018
    • First Look

    New Research and Ideas, August 21, 2018

    accuracy of daily sales forecasts. We collaborated with an online apparel retailer to assemble a dataset that combines (1) detailed internal operational information, including data on sales, advertising, and... View Details
    Keywords: Dina Gerdeman
    • 05 Mar 2019
    • First Look

    New Research and Ideas, March 5, 2019

    to minors—an allegation JUUL Labs’s executives strongly denied. The company now faced an FDA probe and investigations by at least two state attorney generals. It needed a strategy to deal with its mounting regulatory View Details
    Keywords: Dina Gerdeman
    • 12 Dec 2017
    • First Look

    New Research and Ideas, December 12, 2017

    key themes and related topics determined by the Journal of Service Management (JOSM) Service Operations Expert Research Panel. By offering a good... View Details
    Keywords: Sean Silverthorne
    • 15 May 2017
    • Sharpening Your Skills

    The Promises and Limitations of Big Data

    services firms are using digital information about their customers to offer them a whole new range of customized products under the category of fintech. Cities are using data from Google Street View to guide economic development. View Details
    Keywords: by Sean Silverthorne; Financial Services; Financial Services; Financial Services; Financial Services
    • 23 Oct 2018
    • First Look

    New Research and Ideas, October 23, 2018

    difficult tasks. Second, overestimation of ability by both men and women varies across categories. To understand these patterns, we develop a model that separates gender stereotypes from misestimation of ability View Details
    Keywords: Dina Gerdeman
    • 01 Dec 1999
    • News

    Christensen and Vernon Remembered

    and books, including Teaching and the Case Method. The recipient of numerous honors, Christensen received the HBS Distinguished Service Award in 1993. The Harvard MBA Class of... View Details
    • February 2016 (Revised July 2017)
    • Case

    Leadership and Independence at the Federal Reserve

    By: David Moss and Marc Campasano
    “From the Great Depression, to the stagflation of the seventies, to the current economic crisis caused by the housing bubble, every economic downturn suffered by this country over the past century can be traced to Federal Reserve policy.” Ron Paul, a Republican from... View Details
    Keywords: Government Legislation; Central Banking; Policy; Financial Crisis; Business and Government Relations; Public Administration Industry; Public Administration Industry; United States
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    • 24 Oct 2017
    • First Look

    First Look at New Research and Ideas, October 24, 2017

    within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking, operationalized as perspective-taking. In Study 1, a... View Details
    Keywords: Sean Silverthorne
    • 19 Sep 2017
    • First Look

    First Look at New Research and Ideas, September 19

    take shape in the past 20 years. In particular, the publication of Teece and Pisano (1994, Industrial and Corporate Change, 3(3), 537–556), Teece et al. (1997, Strategic... View Details
    Keywords: Sean Silverthorne
    • Web

    Philanthropy - Institute For Strategy And Competitiveness

    the autumn of 2001 to 74 foundation executives, CEOs, and expert observers of philanthropy. View All Related Resources Corporate Philanthropy Corporations can use their charitable efforts to improve their... View Details
    • 08 Jan 2019
    • First Look

    New Research and Ideas, January 8, 2019

    to deliver high-quality goods or services in a cost-effective manner. This concept has become increasingly relevant to cardiac catheterization laboratories, as insurers move away from fee-for-service reimbursement View Details
    Keywords: Dina Gerdeman
    • 18 Dec 2018
    • First Look

    New Research and Ideas, December 18, 2018

    benign envy in addition to decreasing their perceptions of the entrepreneur’s hubristic pride (i.e., arrogance) while increasing their perceptions of the entrepreneur’s authentic pride (i.e., confidence). These findings align with previous work on the social-functional... View Details
    Keywords: Dina Gerdeman
    • 30 Apr 2019
    • First Look

    New Research and Ideas, April 30, 2019

    Evidence from the Hospital Industry By: Dafny, Leemore S., Katherine Ho, and Robin S. Lee Abstract—We consider the effect of mergers between firms whose products are not viewed as direct substitutes for the same good or View Details
    Keywords: Dina Gerdeman