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Show Results For
- All HBS Web
(1,463)
- News (545)
- Research (612)
- Events (29)
- Multimedia (82)
- Faculty Publications (579)
- October 2021 (Revised September 2022)
- Case
SmartOne: Building an AI Data Business
By: Karim R. Lakhani, Pippa Armerding, Gamze Yucaoglu and Fares Khrais
The case opens in August 2021, as Habib and Shahysta Hassim, husband and wife co-founders of the data labeling company SmartOne, contemplate the strategy of the high growth company. Between 2016 and 2021, SmartOne had kept doubling its size every two years and now,... View Details
Keywords: Artificial Intelligence; Data Labeling; Entrepreneurship; Strategy; Operations; Business Model; Growth Management; Growth and Development Strategy; AI and Machine Learning; Africa; Madagascar; Europe; France; United States
Lakhani, Karim R., Pippa Armerding, Gamze Yucaoglu, and Fares Khrais. "SmartOne: Building an AI Data Business." Harvard Business School Case 622-059, October 2021. (Revised September 2022.)
- June 2024
- Case
Aidoc: Building a Hospital-Centric AI Platform
By: Ariel D. Stern and Susan Pinckney
In 2023, Israel-based AI health care company Aidoc evaluated its future. The company, founded in 2016, had grown from commercializing a single AI product for radiologists to a software platform that could detect 20 conditions and immediately notify care teams of... View Details
Keywords: Business Growth and Maturation; Business Model; Business Organization; Business Startups; Disruption; Cost vs Benefits; Decision Choices and Conditions; Decisions; Private Sector; Entrepreneurial Finance; Global Range; Global Strategy; Globalized Markets and Industries; Governance Compliance; Governance Controls; Governing and Advisory Boards; Policy; Medical Specialties; AI and Machine Learning; Digital Platforms; Digital Transformation; Technology Adoption; Disruptive Innovation; Innovation and Management; Innovation Strategy; Laws and Statutes; Growth and Development Strategy; Growth Management; Distribution; Product Development; Success; Performance Efficiency; Strategic Planning; Research and Development; Risk and Uncertainty; Business Strategy; Competitive Advantage; Value Creation; Health Industry; Israel
Stern, Ariel D., and Susan Pinckney. "Aidoc: Building a Hospital-Centric AI Platform." Harvard Business School Case 624-046, June 2024.
- October 2023
- Case
Fixie and Conversational AI Sidekicks
By: Jeffrey J. Bussgang and Carin-Isabel Knoop
In March 2023, Fixie Co-Founder and Chief Architect Matt Welsh and co-founders had the kind of meeting no founders want to have. The president of leading artificial intelligence (AI) research and deployment firm OpenAI, which had catapulted into fame with its ChatGPT... View Details
Keywords: Large Language Model; Entrepreneurship; Decision Choices and Conditions; AI and Machine Learning; Technological Innovation; Competitive Strategy; Technology Industry; United States
Bussgang, Jeffrey J., and Carin-Isabel Knoop. "Fixie and Conversational AI Sidekicks." Harvard Business School Case 824-037, October 2023.
- 13 Aug 2024
- News
Can AI Save Physicians from Burnout?
- October 2024 (Revised February 2025)
- Case
AI and Brand Management: Promises and Perils
By: Julian De Freitas and Elie Ofek
As AI gains traction across industries, companies anticipate that AI will revolutionize both backend processes and customer-facing interactions—with brands eager to leverage AI for tailored marketing materials and automated consumer engagements. Yet, despite a dramatic... View Details
Keywords: AI and Machine Learning; Brands and Branding; Reputation; Technology Adoption; Competitive Advantage
De Freitas, Julian, and Elie Ofek. "AI and Brand Management: Promises and Perils." Harvard Business School Case 525-021, October 2024. (Revised February 2025.)
- July–August 2023
- Article
What Smart Companies Know About Integrating AI
By: Silvio Palumbo and David Edelman
AI has the power to gather, analyze, and utilize enormous volumes of individual customer data to achieve precision and scale in personalization. The experiences of Mercury Financial, CVS Health, and Starbucks debunk the prevailing notion that extracting value from AI... View Details
Keywords: AI and Machine Learning; Customization and Personalization; Integration; Technology Adoption
Palumbo, Silvio, and David Edelman. "What Smart Companies Know About Integrating AI." Harvard Business Review 101, no. 4 (July–August 2023): 116–125.
- 18 May 2021
- Video
Competing in the Age of AI
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- July–August 2025
- Article
Don’t Let an AI Failure Harm Your Brand
How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind. To do that, they must first understand consumers’ unique attitudes toward AI. Marketers who... View Details
Keywords: AI and Machine Learning; Brands and Branding; Product Marketing; Consumer Behavior; Attitudes
De Freitas, Julian. "Don’t Let an AI Failure Harm Your Brand." Harvard Business Review 103, no. 4 (July–August 2025): 126–133.
- 09 May 2024
- News
Proactive AI Policy
- 2024
- Working Paper
The Uneven Impact of Generative AI on Entrepreneurial Performance
By: Nicholas G. Otis, Rowan Clarke, Solène Delecourt, David Holtz and Rembrand Koning
Scalable and low-cost AI assistance has the potential to improve firm decision-making and economic performance. However, running a business involves a myriad of open-ended problems, making it difficult to know whether recent AI advances can help business owners make... View Details
Keywords: AI and Machine Learning; Performance Improvement; Small Business; Decision Choices and Conditions; Kenya
Otis, Nicholas G., Rowan Clarke, Solène Delecourt, David Holtz, and Rembrand Koning. "The Uneven Impact of Generative AI on Entrepreneurial Performance." Harvard Business School Working Paper, No. 24-042, December 2023.
- 22 Apr 2019
- HBS Seminar
Francesca Rossi, AI Ethics Global Leader, IBM
- May 9, 2023
- Article
8 Questions About Using AI Responsibly, Answered
By: Tsedal Neeley
Generative AI tools are poised to change the way every business operates. As your own organization begins strategizing which to use, and how, operational and ethical considerations are inevitable. This article delves into eight of them, including how your organization... View Details
Neeley, Tsedal. "8 Questions About Using AI Responsibly, Answered." Harvard Business Review (website) (May 9, 2023).
- 01 Mar 2023
- News
Is AI OK?
use of AI in everything from facial recognition to predictive sentencing. She found it nonetheless. The online rental platform uses its pricing tool to increase host revenues by dynamically adjusting rental prices according to demand.... View Details
- 09 May 2023
- News
Eight Questions About Using AI Responsibly, Answered
- February 2025
- Teaching Note
Google Quantum AI
By: David B. Yoffie
Teaching Note for HBS Case No. 725-362. View Details
- 26 Mar 2024
- Research & Ideas
How Humans Outshine AI in Adapting to Change
concretely show what this buys humans over AI.” With many companies looking to AI to streamline processes and increase productivity, the research shines a light on the limitations of the technology, says De Freitas, who is also director... View Details
- January 2025
- Teaching Note
AGENTS.inc: Pathways to Growth at an AI Startup
By: Frank Nagle and Susan Pinckney
Teaching Note for HBS Case No. 724-444. In 2024, AI agent startup company AGENTS.inc faced multiple strategic decisions that could shape the company’s ability to grow into the future AI agent market leader. View Details