Publications

February 1982 (Revised August 1984)
Case

Jordan Marsh Co.: Merchandising Men's Tailored Clothing

By: Richard S. Tedlow

Keywords: Marketing Strategy; Apparel and Accessories Industry

February 1982 (Revised June 1990)
Case

Massey-Ferguson Ltd.—1980

By: Carliss Y. Baldwin and Scott P. Mason

Massey Ferguson began fiscal year 1981 in default on $2.5 billion of outstanding debt. The company's future depends on the ability of lenders, the governments of Canada and Ontario, and management, to agree on a refinancing plan. The case reviews Massey's performance... View Details

Keywords: Financial Condition; Financial Markets; Financing and Loans; Insolvency and Bankruptcy; Financial Strategy; Borrowing and Debt; Corporate Finance; Canada

January 1982 (Revised November 1982)
Case

General Foods: Productivity Measurement Program

By: Robert H. Hayes and Kim B. Clark

Keywords: Performance Productivity; Performance Improvement; Strategy; Food and Beverage Industry

1982
Article

Children's Artistic Creativity: Detrimental Effects of Competition in a Field Setting

By: T. M. Amabile

Girls whose ages ranged from 7 to 11 years made paper collages during 1 of 2 residential parties. Those in the experimental group were competing for prizes, whereas those in the control group expected that the prizes would be raffled off. Artist-judges later rated each... View Details

Keywords: Creativity; Early Childhood Education; Motivation and Incentives; Situation or Environment; Competition; Teaching

January 1, 1982
Article

Price Wars, More Liberal Credit and Other Competitive Maneuvers

By: M. E. Porter

Keywords: Competition; Price; Credit

January 1982
Article

The Returns and Risk of Alternative Put Option Portfolio Investment Strategies

By: Robert C. Merton, Myron S. Scholes and Matthew L. Gladstein

Keywords: Risk and Uncertainty; Investment; Strategy

1982
Article

When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words

By: T. M. Amabile and L. Kabat

Subjects viewed two videotapes, one depicting a stimulus person's self-description and the other depicting that person's behavior in a conversation, according to a four-way factorial design personality descriptor used in the self-description ("introvert" or... View Details

Keywords: Behavior; Perception; Cognition and Thinking; Judgments

December 1981 (Revised September 1986)
Case

Marriott Corp.

By: Thomas R. Piper

Marriott is considering the repurchase of ten million shares. This is apparently at odds with the financial policies that the Board of Directors passed two years earlier. Students must discuss why the policies were passed and why changes are now necessary. Includes a... View Details

Keywords: Stocks; Policy; Governing and Advisory Boards; Change; Financial Strategy; Valuation

Article

Experience Curves and Dynamic Demand Models: Implications for Optimal Pricing Strategies

By: Robert J. Dolan

Read Now

November 1981 (Revised May 1985)
Case

General Electric: Business Development

By: Francis Aguilar and Richard G. Hamermesh

Keywords: Business Growth and Maturation; Diversification

November 1981
Supplement

Corning Glass Works International, Part I, Interviews with Division Managers, Video

By: Christopher A. Bartlett and Michael Y. Yoshino

Presents tapes of interviews with Forrest Behm (previously president of Corning International), Bill Hudson (ex-country manager, international business manager, world board chairman, and current product division manager), and Van Campbell (corporate treasurer).... View Details

Keywords: Globalized Firms and Management; Global Strategy; Consumer Products Industry

Article

The Contributions of Industrial Organization to Strategic Management: A Promise Beginning to Be Realized

By: M. E. Porter

Keywords: Strategy; Management

September 1981 (Revised August 1987)
Case

CIBA-GEIGY Agricultural Division

By: Benson P. Shapiro and Roy H. Schoeman

In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details

Keywords: Marketing Strategy; Innovation Strategy; Communication; Agriculture and Agribusiness Industry

July 1981
Background Note

Competitive Status of the U.S. Automobile Industry--1981: Crisis and Transition

By: Kim B. Clark

Examines the competitive status of the U.S. auto industry in 1979-80. Provides information on the historical background of the current crisis using data on the United States and Japan. Discusses the competitive position of the U.S. industry in terms of productivity,... View Details

Keywords: Competitive Advantage; Auto Industry

June 1981
Supplement

AT&T Long Lines, Telemarketing, Video 3

By: Benson P. Shapiro

Keywords: Marketing Strategy; Communications Industry

June 1981
Article

Communications Strategy for the Nation-State

By: R. S. Tedlow and John A. Quelch

Keywords: Communication

June 1981 (Revised August 1985)
Case

Shopfair Supermarkets (A)

By: John A. Quelch

The marketing vice president of the leading supermarket chain in a major metropolitan area has to plan his 1981 strategy in light of increasing warehouse store competition. Considers relationships with major manufacturers who are supplying warehouse stores with deal... View Details

Keywords: Competition; Marketing Strategy; Retail Industry; Food and Beverage Industry