Global Marketing Strategy - Publications - Faculty & Research

05 Oct 2010
First Look

First Look: October 5, 2010

have a differentially lower response to these perceived benefits. Download the paper: http://ssrn.com/abstract=1590245 Making the Numbers? 'Short Termism' & the Puzzle of Only Occasional Disaster Authors:Nelson P. Repenning and Rebecca M. Henderson Abstract Much... View Details

Keywords: Sean Silverthorne

18 Aug 2011
Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

asking, is this the right business model? But there are no answers. The market and technology are constantly changing," Riesenfeld remarks. Important Sounding Board The biotech industry presents similar challenges in a space littered with... View Details

Keywords: by Julia Hanna; Education

August 2021
Case

Orchadio's First Two Split Experiments

By: Iavor I. Bojinov, Marco Iansiti and David Lane

Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details

Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Food and Beverage Industry

Citation

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12 Aug 2014
First Look

First Look: August 12

km of roads in India. We use a difference-in-difference estimation strategy to compare non-nodal districts based upon their distance from the highway system. We find several positive effects for non-nodal districts located 0-10 km from GQ... View Details

Keywords: Sean Silverthorne

2005
Article

Increasing Exploration: Evidence from International Expansion

By: Juan Alcacer, Heather Berry and Wilbur Chung

While firms balance exploitation and exploration to maximize profits, specifics of how firms pursue this balance are scarce. We focus on how firms increase their exploration after obtaining greater capabilities and experience via sequential international expansion.... View Details

Keywords: Price Bubble; Growth and Development Strategy; Growth Management; Industry Growth; Research and Development; Profit; Organizational Change and Adaptation; Knowledge Use and Leverage; Disruptive Innovation; Five Forces Framework; SWOT Analysis; Duopoly and Oligopoly; Manufacturing Industry; Japan; United States

Citation

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13 Dec 2004
Research & Ideas

How Leaders Create Winning Streaks

End (September 2004) and Evolve!: Succeeding in the Digital Culture of Tomorrow. Other award-winning bestsellers include Men & Women of the Corporation, The Change Masters, When Giants Learn to Dance, and World Class: Thriving Locally in the View Details

Keywords: by Rosabeth Moss Kanter & Walter Kiechel

11 Jan 2011
First Look

First Look: Jan. 11

could reshape capitalism and its relationship to society. It could also drive the next wave of innovation and productivity growth in the global economy as it opens managers' eyes to immense human needs that must be met, large new View Details

Keywords: Sean Silverthorne

15 Sep 2008
Research & Ideas

The Coming Transformation of Social Enterprise

of where markets have failed, the idea of venture philanthropy clicking is a little hard for me to buy into. Venture philanthropy has to come of age and reorient itself by defining what measures of social return it is looking for. In some... View Details

Keywords: by Roger Thompson

July 2006
Article

Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows

By: Ramon Casadesus-Masanell and Pankaj Ghemawat

This paper analyzes a dynamic mixed duopoly in which a profit-maximizing competitor interacts with a competitor that prices at zero (or marginal cost), with the cumulation of output affecting their relative positions over time. The modeling effort is motivated by... View Details

Citation

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March 2025 (Revised March 2025)
Case

Seattle's Climate Pledge Arena: Ticket to a Greener Future

By: Rosabeth Moss Kanter and Jacob A. Small

Tim Leiweke reviewed how his development group and partners had completely rebuilt an aging Seattle landmark into the world’s greenest arena, carrying the visible name Climate Pledge Arena. It had attracted a new National Hockey League franchise, the Kraken, and... View Details

Keywords: Environmental Sustainability; Leadership; Bids and Bidding; Standards; Corporate Social Responsibility and Impact; Green Buildings; Innovation Leadership; Partners and Partnerships; Power and Influence; Operations; Green Technology Industry; Entertainment and Recreation Industry; Seattle

Citation

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10 Sep 2007
Research & Ideas

High Note: Managing the Medici String Quartet

ensemble for, give or take, close to 40 years, but this past summer was their final concert tour as a group. "The Medici String Quartet is one of the very best such ensembles, probably one of the very best ever. One of my favorite research View Details

Keywords: by Martha Lagace; Music

September 2024 (Revised May 2025)
Case

Carrie Wang: Choosing Between the Family Firm and the Family Spirit

By: Lauren Cohen, Fei Wu and Sophia Pan

Carrie Wang, Investment Head of the Wang’s single-family office, contemplated her next career steps. As one of the first businessmen who had risen from China’s industrial rise, her father had grown his wealth to a considerable level, eventually requesting that his... View Details

Keywords: Family Office; Interests Of Consumers; Family Business; Business Growth and Maturation; Financial Management; Financial Strategy; Financial Markets; Investment Portfolio; Investment Return; Private Equity; Customer Relationship Management; Interests; Reputation; Work-Life Balance; Real Estate Industry; China

Citation

Educators

12 Oct 1999
Research & Ideas

Spirit at Work: The Search for Deeper Meaning in the Workplace

lifelong employer due to global competition and downsizing; rapid turnover of executives and employees; growing concern about the environment; and the crumbling of institutions such as schools and the family. "We're searching for new... View Details

Keywords: by Marguerite Rigoglioso

September 2021 (Revised November 2022)
Case

Community Solutions

By: Brian Trelstad and Tom Quinn

Community Solutions was an anti-homelessness nonprofit founded in 2011 after protagonist Rosanne Haggerty grew frustrated with the limited impact of traditional housing and outreach strategies. It set an ambitious goal, reached in some partner communities, of ending... View Details