Global Marketing Strategy - Publications - Faculty & Research

1973
Chapter

National Policies in an International Industry: The Europeans and Automobiles

Keywords: Globalized Markets and Industries; Policy; Government and Politics; Business and Government Relations; Auto Industry; Europe

Citation

31 May 2007
Working Paper Summaries

Extremeness Seeking: When and Why Consumers Prefer the Extremes

Keywords: by John T. Gourville & Dilip Soman

November 1989 (Revised April 2004)
Case

Du Pont's Titanium Dioxide Business (A)

This case series is a vehicle for examining the strategic logic and risks of preemption. Rewritten versions of earlier cases. View Details

Keywords: Competition; Supply and Industry; Product Marketing; Chemical Industry

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04 Mar 2014
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

managers can team with creative talent in six "culture industries": publishing, fashion, art-design, film, music, and food. Can Creativity Be Taught? Getting to Eureka!: How Companies Can Promote Creativity As global competition... View Details

Keywords: Re: Multiple Faculty

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

they are way out of whack with the market norm—and when the firm makes it clear that its own markup is much higher than what competitors charge. For instance, if a company charges $30 for a T-shirt, but emphasizes that competitors are... View Details

Keywords: by Dina Gerdeman; Retail

06 Sep 2024
Blog Post

Harvard Business School Announces 2024 Goldsmith Fellows

that is deeply aligned with my core values, particularly those emphasizing leadership and innovation in social enterprise.” Matthias Argenyi. Matthias began his career at Garde Capital, where he designed and built an ESG strategy to... View Details

May 1994
Background Note

Segmenting Customers in Mature Industrial Markets: An Application

By: V. Kasturi Rangan

In mature industrial markets, segmenting customers by size, industry, or product benefits alone rarely is sufficient. Customer behavior regarding trade-offs between price and service also becomes an important criterion. This note offers a framework to enable such... View Details

Keywords: Segmentation; Framework; Consumer Behavior; Marketing Strategy; Industrial Products Industry

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10 Dec 2013
News

The World is Anything but Flat

22 Sep 2009
First Look

First Look: September 22

Clark needed to decide whether to pursue patents, copyrights, and/or trademarks for various aspects of the new product. The case focuses on the interplay between marketing strategies and intellectual... View Details

Keywords: Martha Lagace

13 Oct 2015
Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

simply versions of earlier markets that are now mature. I think what is almost always true of emerging markets is that there are islands of modernity where emerging markets are... View Details

Keywords: by Sean Silverthorne

24 Apr 2006
Research & Ideas

Managing Alignment as a Process

To create synergy, we require more than a concept and a strategy. The enterprise value proposition defines the strategy for value creation through alignment, but it doesn't describe how to achieve it. The alignment View Details

Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail

Web

Winning with Digital Platforms Online Course | HBS Online

for building and financing new ventures, and make your entrepreneurial dreams a reality. 4 weeks, 6-8 hrs/week Pay by August 21 $1,850 Certificate Disruptive Strategy Professors Rory McDonald & Clayton Christensen Strengthen your capacity... View Details

Web

Brand Name Management - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy... View Details

27 Jul 2017
News

The Revolution in Advertising: From Don Draper to Big Data

04 Dec 2000
What Do You Think?

Have We Overdone Deregulation and Privatization?

consumers were that deregulation: (1) unleashes the power of a self-correcting free market (Jeff Struck), giving customers services at prices they are willing to pay and quality levels that they are willing to pay for (at least in the... View Details

Keywords: by James Heskett

01 Feb 1997
News

OPM Celebrates 21st Anniversary at Gala Florida Reunion

a towing company in Alabama, a medical services business in Saudi Arabia, a publishing company in Greece, a drilling firm in Canada, and a New York-based broadcasting company, to name a few. Hayes's talk on the second day of the Reunion, "A View Details

March 1995 (Revised April 1995)
Case

NIKE Inc. in the 1990s (A): New Directions

By: Robert J. Dolan

Describes the transition of Nike from 1990 to 1993 as it sees major growth opportunities in foreign markets. View Details

Keywords: Transition; Brands and Branding; Product Launch; Globalization; Opportunities

Citation

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Polaroid Films - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy... View Details

July 2013 (Revised May 2017)
Case

European Integration: Meeting the Competitiveness Challenge

By: Michael E. Porter and Christian Ketels

The case discusses the origins and development of the European Integration process from the post-war period up to 2007, focusing particularly on the efforts of the Lisbon-agenda under way since 2000 to enhance Europe's competitiveness. It discusses the different policy... View Details

Keywords: Integration; Globalized Economies and Regions; Competition; Development Economics; Global Range; Policy; Failure; European Union; Europe

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