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Publications

Publications

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    • All HBS Web  (21,388)
      • Faculty Publications  (8,001)

      Culture And MarketingRemove Culture And Marketing →

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      • Research Summary

      Concentrated Capital Losses and the Pricing of Corporate Credit Risk

      By: Emil N. Siriwardane

      In studying the U.S. credit default swap (CDS) market, Professor Siriwardane has discovered that the selling of CDS protection is extremely concentrated, with five sellers accounting for nearly half the market. Further, in contrast to what neoclassical theory... View Details

      • Forthcoming
      • Article

      Consumer Choice and Corporate Bankruptcy

      By: Samuel Antill and Megan Hunter
      We estimate the indirect costs of corporate bankruptcy associated with lost customers. In incentivized experiments, randomly informing consumers about a firm’s Chapter 11 reorganization lowers their willingness to pay for the firm’s products by 17%-28%. Consumers worry... View Details
      Keywords: Consumer Choice; Bankruptcy; Financial Distress; Structural Estimation; Experimental Economics; Hertz; Insolvency and Bankruptcy; Perception; Consumer Behavior
      Citation
      Related
      Antill, Samuel, and Megan Hunter. "Consumer Choice and Corporate Bankruptcy." Journal of Finance (forthcoming).
      • Research Summary

      Consumer Decision Making and Behavioral Research

      By: John T. Gourville

      John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details

      • Research Summary

      Consumer-Brand Relationships and CRM

      By: Jill J. Avery
      This highly pragmatic stream investigates the contemporary practice of customer relationship management (CRM) by exploring the phenomenological, lived experience of consumers' relationships with brands.  Using a contracting theory lens supplemented with knowledge of... View Details
      • Research Summary

      Corporate Debt, Firm Size and Financial Fragility in Emerging Markets

      By: Laura Alfaro
      The post-Global Financial Crisis period shows a surge in corporate leverage in emerging markets and a number of countries with deteriorated corporate financial fragility indicators (Altman’s Z-score). Firm size plays a critical role in the relationship between... View Details
      • Research Summary

      Corporate Governance

      By: Charles C.Y. Wang

      The characteristics and structure of boards of directors have important implications for firm performance. Professor Wang has found that firms with well-connected boards whose members have strong network connections provide economic benefits that are not immediately... View Details

      • Research Summary

      corporate strategy, international strategy, strategy process

      By: David J. Collis
      David Collis' research is primarily concerned with how companies create value across markets, whether those markets are different businesses (corporate strategy), or different countries (international strategy). Additionally, he is interested in how... View Details
      • Research Summary

      Creating and Consuming Brand Meaning

      By: Jill J. Avery
      This vibrant stream explores how managers build meaning into their brands through narrative stories, and nurture, leverage, and maintain meaning over time.  It also explores how consumers use this meaning embedded in brands to construct their identities and live their... View Details
      • Research Summary

      Creating Corporate Value Added

      By: Joseph L. Bower
      In response to dramatic changes in the business environment--hypercompetition in many traditional industries, short product life cycles, and new competitors based in emerging nations--successful companies have responded by repositioning themselves in the global markets... View Details
      • Website

      Creating Emerging Markets

      By: Geoffrey Jones
      Harvard Business School has an on-going program to conduct in-depth interviews with top business leaders who have created and managed businesses in Africa, Asia, the Middle East, and Latin America over the last four decades. These interviews, many lasting several... View Details
      Keywords: Business History; Emerging Market
      Citation
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      Related
      Jones, Geoffrey. Creating Emerging Markets. http://www.hbs.edu/businesshistory/emerging-markets/Pages/default.aspx.
      • Teaching Interest

      Creating the Modern Financial System

      By: David A. Moss

      Creating the Modern Financial System offers a vital perspective on finance and the financial system by exploring the historical development of key financial instruments and institutions worldwide. The premise of the course is that students will gain a richer and... View Details

      • Research Summary

      Cultural Entrepreneurship and the Business of the Arts

      By: Rohit Deshpande
      A more recent research program focuses on creating and managing ventures connected with the arts and culture. This research extends the concept of Customer-Centricity into the context of Audience Engagement. This primarily case-based work explores how successful... View Details
      • 2025
      • Chapter

      Culture and Contemporary Political Preferences

      By: Vasiliki Fouka and Marco Tabellini
      This chapter reviews the literature on the relationship between culture and political preferences. We distinguish conceptually between the direct cultural transmission of political ideology and the transmission of more primitive preferences and beliefs that influence... View Details
      Keywords: Political Preferences; Culture; Values and Beliefs; Identity; Perspective; Government and Politics
      Citation
      Read Now
      Related
      Fouka, Vasiliki, and Marco Tabellini. "Culture and Contemporary Political Preferences." Chap. 29 in Handbook of Culture and Economic Behavior, by Benjamin Enke, Paola Giuliano, Nathan Nunn, and Leonardo Wantchekon. Handbooks in Economics. Elsevier, forthcoming.
      • Research Summary

      Current Research

      By: Leslie K. John

      Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

      Professor John’s work has been published in leading... View Details

      • Research Summary

      Current Research

      By: William C. Kirby

      Doing business in China in the early 21st century

      Chinese companies and consumer markets

      Chinese Universities: Leaders of the 21st Century? 

      The enduring role of State-Owned Enterprises in China 

      Business, political, and cultural... View Details

      • Research Summary

      Customer Management in Business-to-Business Markets

      By: Das Narayandas

      Das Narayandas is engaged in ongoing research on vendor firms' management of long-term customer relationships. The initial phase of his research involved identifying vendors that stood to benefit from long-term relationships with select sets of customers and... View Details

      • Research Summary

      Customer-Centric Marketing Strategy

      By: Rohit Deshpande
      Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high performance firms. This... View Details
      • Research Summary

      Customer-Centricity as a Vehicle for Organic Growth

      By: Ranjay Gulati
      This body of work examines the mechanics of how firms grow profitably in commoditizing markets. Underlying the "customer-centricity" that many firms embrace today is a factor that will determine their success with this effort: enabling collaboration across... View Details
      • Research Summary

      David and Goliath: Entering the Global Arena

      By: Christopher A. Bartlett
      This project involves a study of companies as they expand into the global competitive arena for the first time. In its first stage, it is focusing on companies from non-OECD countries as they deal with "the liability of origin" in their expansion into world markets... View Details
      • Research Summary

      Debt Redemption and Reserve Accumulation

      By: Laura Alfaro
      In the past decade, foreign participation in local-currency bond markets in emerging countries increased dramatically. We revisit sovereign debt sustainability under the assumptions that countries can accumulate reserves and borrow internationally using their own... View Details
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