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  • November 1985 (Revised December 1994)
  • Background Note

Major Home Appliance Industry in 1984 (Revised)

By: John R. Wells
Analyzes the major home appliance industry in the U.S. in 1984 and gives a profile of the key competitors. May be used with Major Home Appliance Industry in 1988 and Maytag in 1984. View Details
Keywords: Competition; Consumer Products Industry; United States
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Wells, John R. "Major Home Appliance Industry in 1984 (Revised)." Harvard Business School Background Note 386-115, November 1985. (Revised December 1994.)
  • May 2011
  • Article

Underdog Branding: Why Underdogs Win in Recessions

By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
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Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
  • August 2003 (Revised September 2003)
  • Case

Tower Software

Tower Software (TS) is a publicly traded corporation engaged in multiple facets of the computer software business. Its flagship product, TS SERVE, is a successful proprietary network operating system. TS also develops and sells applications software for word... View Details
Keywords: Applications and Software; Product Launch; Web Services Industry; Information Technology Industry
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Bagley, Constance E. "Tower Software." Harvard Business School Case 804-047, August 2003. (Revised September 2003.)
  • September 2009
  • Case

Culinarian Cookware: Pondering Price Promotion

By: John A. Quelch and Heather Beckham
In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details
Keywords: Profitability Analysis; Consumer Marketing; Brand Equity; Pricing Policies; Sales Promotions; Small & Medium-sized Enterprises; Decisions; Goals and Objectives; Price; Marketing Strategy; Consumer Behavior; Management Teams; Sales; Brands and Branding; Consumer Products Industry
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Quelch, John A., and Heather Beckham. "Culinarian Cookware: Pondering Price Promotion." Harvard Business School Brief Case 094-057, September 2009.
  • September 2008 (Revised October 2012)
  • Case

Tong Lung Metal Industry Co., Ltd.

By: Willy C. Shih, Chintay Shih, Chen-Fu Chien, Ho Howard Yu and Yu-Shian Chiang
Develop its own branded line, or continue as an original design manufacturer (ODM)? Tung Lung Metal Industries Co. Ltd. is a Taiwanese maker of door lock hardware that is faced with the question of whether to continue to focus on its ODM business or start placing more... View Details
Keywords: Globalized Markets and Industries; Job Cuts and Outsourcing; Brands and Branding; Corporate Strategy; Industrial Products Industry; Taiwan
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Shih, Willy C., Chintay Shih, Chen-Fu Chien, Ho Howard Yu, and Yu-Shian Chiang. "Tong Lung Metal Industry Co., Ltd." Harvard Business School Case 609-034, September 2008. (Revised October 2012.)
  • 2012
  • Chapter

The Relational Roles of Brands

By: Jill Avery
In contemporary culture, brands play important relational roles, linking consumers to others and serving as relational partners. This chapter provides an understanding of the relational roles of brands to illuminate why and how consumers connect with brands and how... View Details
Keywords: Brands; Brand Management; Brand Equity; Brand Building; Customer Relationship Management; CRM; Customers; Customer Focus and Relationships; Brands and Branding; Marketing; Marketing Strategy; Consumer Products Industry
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Avery, Jill. "The Relational Roles of Brands." Chap. 9 in Marketing Management: A Cultural Perspective, edited by Lisa Penaloza, Nil Toulouse, and Luca M. Visconti, 147–163. Routledge, 2012.
  • November 2009 (Revised December 2009)
  • Case

GTC Biotherapeutics: Developing Medicines in the Milk of Goats

By: Ray A. Goldberg and Sarah Morton
GTC is the first company in the animal world to receive FDA approval of a transgenic pharmaceutical. What are the implications for other firms in plants and animals and their opportunities to produce new medicines in an economical and safe fashion? View Details
Keywords: Health Care and Treatment; Animal-Based Agribusiness; Plant-Based Agribusiness; Science-Based Business; Medical Specialties; Product; Technological Innovation; Health Industry; Pharmaceutical Industry; United States
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Goldberg, Ray A., and Sarah Morton. "GTC Biotherapeutics: Developing Medicines in the Milk of Goats." Harvard Business School Case 910-403, November 2009. (Revised December 2009.)
  • October 2021
  • Case

Diversifying P&G's Supplier Base (A)

By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta
In February 2003, P&G hosted two meetings—one with its largest woman- and minority-owned suppliers and one with its largest non-minority-owned suppliers. Attendees in each meeting heard the same message: P&G was keen to grow its commitment to inclusive supply chains,... View Details
Keywords: Business Ventures; Mergers and Acquisitions; Business Model; Business Organization; Family Business; Joint Ventures; Demographics; Diversity; Ethnicity; Race; Ethics; Fairness; Ownership; Supply Chain Management; Consumer Products Industry; Consumer Products Industry; United States; Ohio
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Ferreira, Kris, Kym Lew Nelson, Carin-Isabel Knoop, and Sarah Mehta. "Diversifying P&G's Supplier Base (A)." Harvard Business School Case 622-008, October 2021.
  • April 2003 (Revised February 2004)
  • Case

Kodak (A)

By: Giovanni M. Gavetti, Rebecca Henderson and Simona Giorgi
The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in... View Details
Keywords: History; Business Model; Leadership; Disruption; Industry Growth; Business Strategy; Consumer Products Industry
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Gavetti, Giovanni M., Rebecca Henderson, and Simona Giorgi. "Kodak (A)." Harvard Business School Case 703-503, April 2003. (Revised February 2004.)
  • March 2025 (Revised June 2025)
  • Case

Designing the Future of Work: Atlassian's Distributed Work Practices

By: Ashley Whillans and Gabriel Rondón Ichikawa
In early 2020, the software company Atlassian made a bold commitment: employees could work from anywhere—forever. While many tech peers reversed course on remote work, Atlassian worked to optimize their fully distributed model across 13 countries. This case follows... View Details
Keywords: Transformation; Working Conditions; Management Practices and Processes; Product Development; Organizational Culture; Business Strategy; Employees; Technology Industry
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Whillans, Ashley, and Gabriel Rondón Ichikawa. "Designing the Future of Work: Atlassian's Distributed Work Practices." Harvard Business School Case 925-029, March 2025. (Revised June 2025.)
  • July 2012 (Revised August 2012)
  • Case

Global Knowledge Management at Danone (A) (Abridged)

By: Amy C. Edmondson and David Lane
This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details
Keywords: Decision Choices and Conditions; Employee Relationship Management; Knowledge Management; Knowledge Sharing; Social and Collaborative Networks; Expansion; Consumer Products Industry; France
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Edmondson, Amy C., and David Lane. "Global Knowledge Management at Danone (A) (Abridged)." Harvard Business School Case 613-003, July 2012. (Revised August 2012.)
  • 20 Sep 2016
  • First Look

September 20, 2016

effect dominates the negative within-firm effect post IPO. We build a firm industry model with endogenous entry to quantify the importance of two competing selection mechanisms: an increasing share of R&D-intensive firms in the... View Details
Keywords: Sean Silverthorne
  • December 2024
  • Case

Tencent Games

By: Rebecca Karp, Billy Chan and Nancy Hua Dai
For years, Tencent Games, a division of China’s largest internet company, had taken the lion’s share of revenue in the global gaming market with blockbuster titles such as “League of Legends” and “PUBG: Battlegrounds.” These games defined the game genres that they... View Details
Keywords: Decisions; Games, Gaming, and Gambling; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Product Development; Organizational Culture; Business Strategy; Investment; Competitive Strategy; Video Game Industry; Europe; China
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Karp, Rebecca, Billy Chan, and Nancy Hua Dai. "Tencent Games." Harvard Business School Case 725-411, December 2024.
  • January 2017 (Revised September 2017)
  • Case

Sales Razor Technologies

By: Paul Gompers and Noam Wasserman
Describes the issues facing a founder-CEO regarding building a board of directors, assembling an executive team, managing tension between co-founders, and outsourcing system development work. View Details
Keywords: Information Technology; Job Cuts and Outsourcing; Conflict Management; Governing and Advisory Boards; Employees; Management Teams; Product Development; Technology Industry
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Gompers, Paul, and Noam Wasserman. "Sales Razor Technologies." Harvard Business School Case 217-040, January 2017. (Revised September 2017.)
  • January 2004 (Revised August 2005)
  • Case

Kikkoman Corporation: Consumer Focused Innovation

By: Rohit Deshpande and Hal Hogan
In May 2003, the president and CEO of Kikkoman Corp. sat in his Tokyo office weighing various options for strengthening the company's long-term growth. Kikkoman was the world's largest producer of soy sauce, largely due to its pioneering role since the 1950s as the... View Details
Keywords: Customer Relationship Management; Innovation Strategy; Marketing Strategy; Product Positioning; Adaptation; Competitive Strategy; Japan
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Deshpande, Rohit, and Hal Hogan. "Kikkoman Corporation: Consumer Focused Innovation." Harvard Business School Case 504-067, January 2004. (Revised August 2005.)
  • April 2010 (Revised March 2011)
  • Case

The Auction for Travelport (A)

By: Andrei Hagiu and Misha Sanwal
A senior Blackstone director is deciding how aggressively to bid for Travelport, a travel distribution business containing several key services and platforms. Travelport's most important properties were Galileo, one of the top 3 global distribution systems (GDSs),... View Details
Keywords: Value Creation; Product Positioning; Cost vs Benefits; Private Equity; Leveraged Buyouts; Competitive Advantage; Auctions; Industry Structures; Travel Industry
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Hagiu, Andrei, and Misha Sanwal. "The Auction for Travelport (A)." Harvard Business School Case 710-474, April 2010. (Revised March 2011.)
  • June 2023
  • Teaching Note

Taiwan Semiconductor Manufacturing Company Limited: Global Leadership in Chipmaking

By: William C. Kirby and Noah B. Truwit
Teaching Note for HBS Case No. 321-126. The general purpose of this case is to explore the evolving nature of business relations across the Taiwan strait, focusing on the prominence of Taiwan's high-tech industry. After the legendary founder of Taiwan Semiconductor... View Details
Keywords: Geopolitical Units; Government and Politics; Competition; Production; Disruption; Semiconductor Industry; Manufacturing Industry; Taiwan; Taiwan Strait; China
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Kirby, William C., and Noah B. Truwit. "Taiwan Semiconductor Manufacturing Company Limited: Global Leadership in Chipmaking." Harvard Business School Teaching Note 323-129, June 2023.
  • March 21, 2022
  • Article

Are the Risks of Global Supply Chains Starting to Outweigh the Rewards?

By: Willy C. Shih
The conflict in Ukraine is only the latest jolt to global supply chains. Disruptions caused by the Covid-19 pandemic, climate-related events, and geopolitical tensions were already undermining their rationale. As companies rethink sourcing, they will have to consider... View Details
Keywords: Supply Chain Management; Supply Chain; Distribution; Globalization; Consumer Products Industry; Consumer Products Industry; United States; Asia; Europe
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Shih, Willy C. "Are the Risks of Global Supply Chains Starting to Outweigh the Rewards?" Harvard Business Review Digital Articles (March 21, 2022).
  • October 1984
  • Case

NIKE (D): Leisure Shoes

Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue--should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem--can Nike succeed in this business? and secondly, to... View Details
Keywords: Decisions; Expansion; Marketing Strategy; Management Practices and Processes; Management Teams; Product Development; Apparel and Accessories Industry; Apparel and Accessories Industry
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Christensen, C. Roland. "NIKE (D): Leisure Shoes." Harvard Business School Case 385-031, October 1984.
  • October 2009
  • Case

Digital Chocolate

By: Linda A. Hill and Alison Berkley Wagonfeld
Trip Hawkins founded Digital Chocolate in Silicon Valley in 2003 to develop outstanding games for mobile devices. By 2008, the company had expanded its operations into four countries, and Digital Chocolate was one of the top developers of soloplayer games for standard... View Details
Keywords: Games, Gaming, and Gambling; Innovation and Management; Leading Change; Product Development; Groups and Teams; Creativity; Telecommunications Industry; Video Game Industry
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Hill, Linda A., and Alison Berkley Wagonfeld. "Digital Chocolate." Harvard Business School Case 410-049, October 2009.
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