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      CommunicationRemove Communication →

      ← Page 39 of 820 Results →
      • July 1990 (Revised August 1995)
      • Case

      Symantec--1982-90

      By: Nitin Nohria
      As Symantec grew from a small, upstart software development company to a major player in the software development industry, the channels of information flow and the internal communication needs of the company became more complex. The geographically-dispersed structure... View Details
      Keywords: Applications and Software; Communication Technology; Communication; Organizational Change and Adaptation; Employee Relationship Management; Growth and Development; Knowledge Dissemination; Knowledge Sharing; Knowledge Management; Information Technology Industry; United States
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      Nohria, Nitin. "Symantec--1982-90." Harvard Business School Case 491-010, July 1990. (Revised August 1995.)
      • April 1990 (Revised November 1992)
      • Case

      Population Services International: The Social Marketing Project in Bangladesh (Abridged)

      By: James E. Austin
      Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
      Keywords: Conferences; Developing Countries and Economies; Information Publishing; Growth and Development Strategy; Marketing Strategy; Social Marketing; Agreements and Arrangements; Product; Nonprofit Organizations; Pharmaceutical Industry; Bangladesh; Washington (state, US)
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      Austin, James E. "Population Services International: The Social Marketing Project in Bangladesh (Abridged)." Harvard Business School Case 590-061, April 1990. (Revised November 1992.)
      • April 1990
      • Case

      Gillette vs. Coniston: Communications in a Proxy Fight

      By: Stephen A. Greyser and Norman Klein
      Keywords: Business and Shareholder Relations; Corporate Governance; Communication; Governing and Advisory Boards
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      Greyser, Stephen A., and Norman Klein. "Gillette vs. Coniston: Communications in a Proxy Fight." Harvard Business School Case 590-066, April 1990.
      • October 1989 (Revised October 1992)
      • Case

      Smoke Wars: The Case for and Against the Cigarette Industry

      By: V. Kasturi Rangan
      Describes the arguments for and against the tobacco industry. With the per capita demand for cigarettes steadily declining by 2% to 3% every year, the tobacco companies have been using various approaches to stem the tide. Many such moves, however, have come under... View Details
      Keywords: Debates; Marketing Strategy; Demand and Consumers; Performance; Social Issues; Consumer Products Industry
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      Rangan, V. Kasturi. "Smoke Wars: The Case for and Against the Cigarette Industry." Harvard Business School Case 590-040, October 1989. (Revised October 1992.)
      • 1989
      • Chapter

      Collaborative Arrangements and Global Technology Strategy: Some Evidence from the Telecommunications Equipment Industry

      By: Gary P. Pisano and David Teece
      Keywords: Global Strategy; Innovation Strategy; Communication Technology; Agreements and Arrangements; Cooperation; Telecommunications Industry
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      Pisano, Gary P., and David Teece. "Collaborative Arrangements and Global Technology Strategy: Some Evidence from the Telecommunications Equipment Industry." In Research on Technological Innovation, Management, and Policy. Vol. 4, edited by Richard S. Rosenbloom and Robert A. Burgelman. Greenwich, CT: JAI Press, 1989.
      • June 1989 (Revised July 1989)
      • Case

      Coniston vs. Gillette: Communications in a Proxy Fight

      By: Stephen A. Greyser and Norman Klein
      Keywords: Business and Shareholder Relations; Corporate Governance; Communication; Governing and Advisory Boards
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      Greyser, Stephen A., and Norman Klein. "Coniston vs. Gillette: Communications in a Proxy Fight." Harvard Business School Case 589-110, June 1989. (Revised July 1989.)
      • April 1989
      • Case

      News and No Comment at Emery Air Freight

      By: Stephen A. Greyser and Norman Klein
      A reporter from a regional newspaper examines several major news stories that address significant recent developments at Emery Air Freight. His concerns invite discussion of the implications of Emery's apparent "no comment" policy and other factors that can lead to... View Details
      Keywords: Reputation; Newspapers; Communication Strategy; Shipping Industry
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      Greyser, Stephen A., and Norman Klein. "News and No Comment at Emery Air Freight." Harvard Business School Case 589-104, April 1989.
      • 1989
      • Chapter

      The Future Evolution of the Central Office Switching Industry

      By: Jerry A. Hausman and Elon Kohlberg
      Keywords: Innovation and Invention; Communication Technology; Forecasting and Prediction; Telecommunications Industry
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      Hausman, Jerry A., and Elon Kohlberg. "The Future Evolution of the Central Office Switching Industry." In Future Competition in Telecommunications, edited by Stephen P. Bradley and Jerry A. Hausman. Boston, MA: Harvard Business School Press, 1989.
      • January 1989 (Revised March 1991)
      • Case

      General Electric Canada: Designing a New Organization

      By: Lynda M. Applegate and James I. Cash Jr.
      General Electric Canada used sociotechnical design techniques to restructure its financial, administrative, facilities, and information technology service from a decentralized, hierarchical organization to a centralized organization composed of self-managing,... View Details
      Keywords: Organizational Design; Information Technology; Groups and Teams; Change; Communication; Information; Industrial Products Industry; Canada
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      Applegate, Lynda M., and James I. Cash Jr. "General Electric Canada: Designing a New Organization." Harvard Business School Case 189-138, January 1989. (Revised March 1991.)
      • January 1989 (Revised June 1993)
      • Case

      General Electric: Compliance Systems

      By: Robert L. Simons
      After General Electric (GE) is indicted in 1985 for defrauding the Department of Defense, Chairman John F. Welch takes dramatic steps to prevent a recurrence. This case documents the new systems and procedures that are put in place to ensure that all GE employees are... View Details
      Keywords: Policy; Contracts; Business or Company Management; Communication; Business History; Behavior; Boundaries; Management Style; Cost Management; Electronics Industry
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      Simons, Robert L. "General Electric: Compliance Systems." Harvard Business School Case 189-081, January 1989. (Revised June 1993.)
      • September 1988 (Revised June 1993)
      • Case

      Ring Medical

      By: V. Kasturi Rangan
      Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized.... View Details
      Keywords: Conferences; Marketing Strategy; Product Launch; Distribution Channels; Performance
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      Rangan, V. Kasturi. "Ring Medical." Harvard Business School Case 589-046, September 1988. (Revised June 1993.)
      • June 1988 (Revised December 1991)
      • Case

      IBM Computer Conferencing

      By: Lynda M. Applegate
      Keywords: Communication Strategy; Communication Technology; Computer Industry
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      Applegate, Lynda M. "IBM Computer Conferencing." Harvard Business School Case 188-039, June 1988. (Revised December 1991.)
      • 1988
      • Chapter

      Joint Ventures and Collaborative Arrangements in the Telecommunications Equipment Industry

      By: Gary P. Pisano, Michael Russo and David Teece
      Keywords: Joint Ventures; Cooperation; Communication Technology; Telecommunications Industry
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      Pisano, Gary P., Michael Russo, and David Teece. "Joint Ventures and Collaborative Arrangements in the Telecommunications Equipment Industry." In International Collaborative Ventures in U.S. Manufacturing, edited by David Mowery. Cambridge, MA: Ballinger Publishing Company, 1988.
      • December 1987
      • Case

      John Hancock Financial Services: Sports Sponsorship

      By: Stephen A. Greyser
      Senior corporate communications executives of a major financial services firm are reviewing the company's sports sponsorship program and are considering expanding it. Hancock already is the corporate sponsor of the Boston Marathon and has the opportunity to sponsor the... View Details
      Keywords: Communication Strategy; Brands and Branding; Marketing Strategy; Performance Evaluation
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      Greyser, Stephen A. "John Hancock Financial Services: Sports Sponsorship." Harvard Business School Case 588-051, December 1987.
      • October 1987 (Revised November 1994)
      • Case

      Boston Fights Drugs (A): Designing Communications Research

      By: V. Kasturi Rangan
      Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details
      Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston
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      Rangan, V. Kasturi. "Boston Fights Drugs (A): Designing Communications Research." Harvard Business School Case 588-031, October 1987. (Revised November 1994.)
      • October 1987 (Revised October 1989)
      • Background Note

      Moving Ideas into Action: Mastering the Art of Change

      By: Rosabeth M. Kanter
      Discusses elements in organizing a large scale change effort: defining a shared vision, coalition building, management structure and process, communication and education, local participation and innovation, standards and measures, and symbols and signals. View Details
      Keywords: Change Management; Communication; Policy; Innovation and Invention; Standards; Organizational Change and Adaptation; Strategy
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      Kanter, Rosabeth M. "Moving Ideas into Action: Mastering the Art of Change." Harvard Business School Background Note 388-002, October 1987. (Revised October 1989.)
      • July 1987 (Revised October 1995)
      • Case

      Phillips 66: Controlling a Company Through Crisis

      By: Lynda M. Applegate
      The downstream operations subsidiary of a major U.S. petroleum company is faced with major restructuring decisions and responds by developing an Executive Information System (EIS) which allows for increased responsiveness, wider span of control, and higher levels of... View Details
      Keywords: Restructuring; Information Management; Governance Controls; Organizational Design; Crisis Management; Communication; Management Teams; Growth Management; Mining Industry; Energy Industry; United States
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      Applegate, Lynda M. "Phillips 66: Controlling a Company Through Crisis." Harvard Business School Case 189-006, July 1987. (Revised October 1995.)
      • March 1987
      • Background Note

      Introduction to Computer and Communications Technology

      By: James I. Cash Jr.
      Keywords: Communication Technology; Hardware
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      Cash, James I., Jr. "Introduction to Computer and Communications Technology." Harvard Business School Background Note 187-134, March 1987.
      • August 1986 (Revised May 1993)
      • Case

      Rohm and Haas (A): New Product Marketing Strategy

      By: V. Kasturi Rangan and Lesley Susan
      Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in... View Details
      Keywords: Communication Strategy; Marketing Strategy; Product Launch; Distribution; Performance; Sales
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      Rangan, V. Kasturi, and Lesley Susan. "Rohm and Haas (A): New Product Marketing Strategy." Harvard Business School Case 587-055, August 1986. (Revised May 1993.)
      • March 1986
      • Teaching Note

      American Communications (A), Teaching Note

      By: D. Quinn Mills and G. Bruce Friesen
      Keywords: Communication; Telecommunications Industry
      Citation
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      Mills, D. Quinn, and G. Bruce Friesen. "American Communications (A), Teaching Note." Harvard Business School Teaching Note 486-094, March 1986.
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