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Show Results For
- All HBS Web
(817)
- People (2)
- News (153)
- Research (517)
- Events (2)
- Multimedia (3)
- Faculty Publications (314)
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
accounts—a tactic that consumers have already used at many online retailers. And industry norms let consumers find ways around almost any rule intended to block multiple purchases. For example, even when consumers are limited to a single... View Details
- 28 Oct 2008
- First Look
First Look: October 28, 2008
inspiring questions. They also need to help their organizations incorporate diverse perspectives, which spur creative insights, and facilitate creative collaboration by, for instance, harnessing new technologies. The participants shared View Details
Keywords: Martha Lagace
- 20 Dec 2022
- News
Singing to the Corn
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna. I'm a writer for the HBS Alumni Bulletin, and in July I flew from Boston to Omaha to spend a day with Taylor Keen (MPA 1996/ MBA 1997), a professor of entrepreneurship at... View Details
- 27 Feb 2018
- First Look
First Look at New Research and Ideas, February 27, 2018
funding for their startups when responding to prevention-focused questions with promotion-focused answers. As we offer evidence regarding tactics that can be employed to diminish the gender disadvantage in funding outcomes, this study has... View Details
Keywords: Sean Silverthorne
- 22 Jul 2002
- Research & Ideas
How Business Strategy Tamed the “Invisible Hand”
strategic and tactical planning. Many argued that the Army, Navy, Marines, and Air Force would be more efficient if they were unified into a single organization. As the debate raged, Philip Selznick, a sociologist, noted that the Navy... View Details
Keywords: by Pankaj Ghemawat
- 01 Jun 2020
- News
Effective Communication in the Age of Zoom
dating apps now, maybe five or 10 dates a week. So you really have to be good at making a first impression and standing out. And that's the same in job interviews or pitching your company to investors. You have to really know how to make a great first impression. And... View Details
Keywords: Zoom
- 04 Sep 2018
- First Look
New Research and Ideas, September 4, 2018
in talent clusters—a tactic Vodafone uses effectively. These three options aren’t mutually exclusive. Given the need to stay in touch with multiple clusters, companies may want to try them all. Each one involves substantial risks that... View Details
Keywords: Dina Gerdeman
- 17 Dec 2017
- News
How Music Forged a Fighter for Free Expression
White: Give me a sense of what it looks like from your end. How do you find out about these artists? What kind of time, money, tactics does it take to protect their artistic expression? Heaney: From our end, we are doing a lot of... View Details
- 07 Apr 2009
- First Look
First Look: April 7, 2009
for tactical purposes, such as promotional campaigns. Its management team is thinking about how to incorporate that information to the budgeting (profit-planning) process. From an analytical standpoint the case looks at the surprising... View Details
Keywords: Martha Lagace
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that determine whether and how marketplaces create value. Explains common causes of market failure and presents a framework for designing marketplaces in... View Details
Keywords: Dina Gerdeman
- 04 Jan 2012
- First Look
First Look: January 4
variables rather than givens for the analysis. Beyond identifying and specifying parties and fronts, negotiation campaign analysis and design calls for assessing interdependencies among fronts, deciding on separation v. combination of fronts, parallel v. sequential... View Details
Keywords: Carmen Nobel
- 20 Jul 2010
- First Look
First Look: July 20
sales began to slide. While Steinhafel believed that Target's long-term strategy and positioning were right, he pondered a set of strategic and operational challenges. Did Target have the right mix of offensive and defensive tactics to... View Details
Keywords: Martha Lagace
- 01 Apr 2000
- News
Getting the Message
Journal of Interactive Marketing, heads the required MBA course in marketing and teaches an interactive marketing elective. He explains that traditional marketing tactics might include running a series of television or magazine ads and... View Details
Keywords: Susan Young
- 26 Feb 2019
- First Look
New Research and Ideas, February 26, 2019
organizational mechanisms can help: guardrails that protect the weaker of the two goals, dynamic decision-making that treats high-level goals as sacrosanct but tactical decisions as provisional, and leaders dedicated to “both/and”... View Details
Keywords: Dina Gerdeman
- 20 Feb 2006
- HBS Case
Oprah: A Case Study Comes Alive
[Harpo Productions] has a sense of that.—Nancy Koehn "For example, no one starts a meeting at Harpo without stating, 'Here is my intention.' It operates this way at high levels in the company as well as on day-to-day tactical... View Details
- 01 Dec 2017
- News
Alumni and Faculty Books for December 2017
We studied his writings and those of many others who have analyzed these episodes. This has provided this book with valuable answers to several questions: How did he do these deals? What strategies and tactics worked and what failed? Why... View Details
- 21 Apr 2009
- First Look
First Look: April 21, 2009
lifetime value (CLV) has emerged as an important metric to manage and grow customers. Marketing scholars have written many books and articles on this topic. However, most of this research has focused on tactical marketing decisions. While... View Details
Keywords: Martha Lagace
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
a direct approach—promising indirect benefits—was the alternative tactic for making progress. We are here to invest in your country, Khoja or another Roshan representative would explain. You may not benefit from Roshan personally today,... View Details
Keywords: Julia Hanna
- 20 Dec 2016
- First Look
December 20, 2016
with its creditors? What tactics might the company employ to save its properties? Within this context, what are Songy's responsibilities to his investors? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/217012-PDF-ENG View Details
Keywords: Carmen Nobel
- 24 Feb 2009
- First Look
First Look: February 24, 2009
distribution services (GDSs)—such as SABRE—to reach travel agents. But GDSs held significant tactical advantages. For example, GDSs had signed long-term exclusive contracts with the corporate customers who were American's best customers.... View Details
Keywords: Martha Lagace