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Show Results For
- All HBS Web
(1,434)
- People (4)
- News (580)
- Research (682)
- Events (3)
- Multimedia (34)
- Faculty Publications (493)
- March 2021
- Case
Astralis Group: Determining a Brand Strategy
By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud
After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details
Keywords: Brand Strategy; Esports; Video Games; Corporate Scope; Positioning; Ecosystem; Brands and Branding; Strategy; Business Ventures; Business Startups; Entrepreneurship; Ethics; Sports; Competitive Strategy; Value Creation; Diversification; Games, Gaming, and Gambling; Sports Industry; Sports Industry; Denmark; Europe
Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emilie Billaud. "Astralis Group: Determining a Brand Strategy." Harvard Business School Case 721-382, March 2021.
- 01 Dec 2020
- News
Well Matched
Her interests leaned more in the direction of strategy—and sports. Rapaport found plenty of outlets in both areas at HBS, where she was president of the Business of Sports Club. She also volunteered for Crossover into Business, an HBS... View Details
- 01 Oct 1999
- News
You goal, girl
With interest in women's sports and professional leagues soaring, Amy Love (MBA '93) decided it was high time for a publication that would cover the new scene in a serious manner. Instead of simply transposing traditional women's magazine... View Details
- 01 Sep 2011
- News
Extraordinary People
on a tour with Boston’s police department. Kraft and his son Josh host an event for the Boys & Girls Clubs of Boston. New England Patriot Patrick Chung joins Kraft at a Science of Sports Fair at Gillette Stadium. In 1994, Robert Kraft... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Finance; Executive, Legislative, and Other General Government Support; Government; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services
- 01 Mar 2007
- News
The Winning Season
of the great aspects of this sport is its element of uncertainty,” says DeWitt. “A losing team still wins about 40 percent of the games it plays, while a winning team wins around 60 percent. That means the team with the worst record can... View Details
- 20 Jun 2017
- News
Inside the $20 Million Plan to Take Drone Racing Mainstream
- 25 Jan 2017
- News
How a Harvard Pickup Game Led to the GE-Celtics Marketing Deal
- 20 Jul 2016
- Research & Ideas
Airplane Design Brings Out the Class Warfare in Us All
The study results also have broader implications, providing important insight into what sparks antisocial behavior that a variety of businesses can consider when they embark on designing everything from stadium seating to office layouts. Norton is trying to obtain data... View Details
- 25 Aug 2022
- News
Elevator Pitch: Wagr
Illustration by Drue Wagner Wagr [Wa-jr] Mario Malave (MBA 2020), CEO Eliana Eskinazi (MBA 2020), CPO Concept: Wagr is a social sports-betting app that allows people to bet with others in their community instead of betting against the house. The Why: Wagr’s mission is... View Details
- 01 Dec 2005
- News
Style Check
Benetton Brain Trust: After learning at the knee of his father, Luciano, Alessandro is taking the family business forward. Working for his family’s company, whose colorful sportswear and controversial advertising made it a brand of international renown, Alessandro... View Details
- 21 Sep 2014
- News
The Man Behind the Central Park Horse Show
- 18 Sep 2008
- News
HBS Olympians
While watching the spectacular and only slightly enhanced (digitally and chemically) Olympics, I found myself wondering how many HBS Olympians there have been over the years. I could think of only one—Paul Wylie (MBA 2000C), who won a silver medal in figure skating in... View Details
- 01 Jan 2006
- News
Ann S. Moore, MBA 1978
such as Fortune, Sports Illustrated, and People before being named to the top spot in 2002. Walk into most bookstores or approach any kiosk on a city street and you will encounter a wide array of magazines whose mix of news,... View Details
- 11 Jan 2018
- News
Chrissie Gorman: Making A Difference
- 27 Jul 2022
- News
High Flyer
View this post on Instagram A post shared by @HBSAlumni (@hbsalumni) When they’re not helping to make a difference in the world, HBS alumni find numerous ways to unwind. These pursuits can include reading, playing golf, sailing, running, and a number of other... View Details
- 28 Jun 2011
- News
Bold Ascent
Baka: Hiking in Marin County with daughter, Isabella Sunshine. Photo courtesy Tim Baka Tim Baka (MBA ’93) is a self-confessed “numbers guy” who doesn’t wear a tie. As cofounder and president of SlingFin, a Berkeley, California-based startup that provides... View Details
- 01 Sep 2013
- News
The First Scrum
experiences proved symbiotic. As the School's only extramural, competitive sports team, the HBS Rugby Football Club resonated with players and a growing number of fans, if not the administration. In the five decades since, some 1,500 men... View Details
George S. Lannom, Jr.
Though he began his business as a tannery for the production of saddles and other equine equipment, Lannom was forced to diversify when the automobile gained popularity. To save his business, Lannom turned to the manufacture of baseballs just as the View Details
Keywords: Fabricated Goods
- 2018
- Working Paper
After the Carnival: Key Factors to Enhance Olympic Legacy and Prevent Olympic Sites from Becoming White Elephants
By: Isao Okada and Stephen A. Greyser
In recent years, the total spending on hosting the Olympic Games has snowballed. The 2008 Beijing Olympic Games spent $40 billion on infrastructure development, and the 2014 Sochi Winter Olympics reached $50 billion. Even when the glorious but costly Olympic Games come... View Details
Keywords: Olympic Venue; Effective Reuse; White Elephant; Sustainability; Buildings and Facilities; Sports
Okada, Isao, and Stephen A. Greyser. "After the Carnival: Key Factors to Enhance Olympic Legacy and Prevent Olympic Sites from Becoming White Elephants." Harvard Business School Working Paper, No. 19-019, August 2018.