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  • Web

Frequently Asked Questions | HBS Online

said, there are certain deadlines that must be met with the goal of keeping the majority of the group focused on the same topics to maximize social interactions. Details on individual course or program requirements are communicated to... View Details
  • 05 Sep 2018
  • Research & Ideas

The Hidden Benefit of Giving Back to Open Source Software

their direct control, and that is something that few managers fully realize at this point,” says Nagle. “Many are starting to realize it, but I think it’ll be one of the bigger shifts that traditional management goes through as the digital revolution marches on.”... View Details
Keywords: by Kristen Senz; Computer
  • March 1998 (Revised October 2015)
  • Case

Hamptonshire Express

By: V. G. Narayanan and Ananth Raman
Presents a series of problems that face a newspaper publisher, including inventory level, effort level, subsidy for unsold inventory, and commission for sales. Each problem is accompanied by one or more spreadsheets. Students must make various operational decisions. View Details
Keywords: Marketing Channels; Motivation and Incentives; Performance; Operations; Problems and Challenges; Decision Making; Sales; Demand and Consumers; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
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  • Web

Judges - Alumni

Culture, B2B, B2C, Go-to-Market Strategy, Market Research, Marketing, Brand Building, Remote Work, Strategic Partnerships, Social Impact, Scaling, Product Roadmap, Pitch Feedback Advice Focus most of your energy on clearly articulating... View Details
  • Web

Harvard Business School

Independent Beauty Consultants, and has been instrumental in developing a product portfolio strategy generating innovative skin care, coloring, and fragrance products. She has also driven the development of digital marketing and social... View Details
  • 2009
  • Chapter

Creating Superior Customer Value in a Connected World

By: Ranjay Gulati
"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details
Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation
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  • June 2016
  • Case

Big Spaceship: The Evolving Agency

By: Boris Groysberg and Matthew G. Preble
This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details
Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)
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  • 01 Oct 2002
  • News

Michael F. Cronin

under management. Given Cronin's background, it's not surprising that the WP portfolio favors traditional industrial and service companies that are strong on business fundamentals. Examples include Herald Media (publisher of the newspaper... View Details
  • 01 Jun 2022
  • News

A Sustainable Solution for Fashion

READY TO MAKE AN IMPACT READ MORE STORIES Syrup works by integrating a retailer’s data—historical and real-time transactions and inventory, e-commerce patterns, and marketing and promotion plans, among other things—with weather, search, and View Details
Keywords: April White
  • 29 Aug 2023
  • News

Helping Consumers Decarbonize their Purchases

themselves about Commons, how do they do that? SP: You can go to the App Store on iOS or to the Play Store on Android and Search Commons to download the app. It's free to use, and you can also follow us on social View Details
  • 18 Dec 2019
  • Book

6 Skills That Wise Companies Harness for World-Changing Innovation

social media editor for Harvard Business School Working Knowledge. [Image: iStockphoto] Related Reading For Better Ideas, Bring the Right People to the Brainstorm What Machine Learning Teaches Us about CEO... View Details
Keywords: by Kristen Senz
  • 01 Sep 2023
  • News

The Exchange: Where Ethics Meet Economics

reviews undermining customer trust? Is social media making us less happy? Executives can’t sit on the sidelines when it comes to answering questions like this. Business leaders can take steps to quantify... View Details
Keywords: Jen McFarland Flint; Data Processing, Hosting, and Related Services; Information
  • 30 Mar 2020
  • Research & Ideas

The New Rules for Remote Work: Pandemic Edition

personal level, for instance, by asking how everyone is holding up. “It can be harder to pay attention to a long meeting online versus face-to-face.” Afterward, managers should articulate key outcomes of the meeting using other media like... View Details
Keywords: by Dina Gerdeman
  • 09 Jun 2024
  • Blog Post

The EC Formula: MBA Class of 2024 Looks Back

community in your field as soon as you can. Clubs are a great way to do this, but even informal coffee chats I had with classmates led to deep connections in my field later on. Although I only took one formal course in my field, I was still able to build a robust... View Details
  • 12 May 2020
  • Research & Ideas

It’s Time To Relaunch Your Remote Team

time for team members to reevaluate how to conduct themselves and interact amid the changing circumstances. Topics for discussion should include how often team members should connect virtually during the week, and with what digital tools. Teams must be deliberate about... View Details
Keywords: by Tsedal Neeley

    Best-selling and New Cases by Ben Esty

    Best-Selling Cases:  

      1) Eaton: Portfolio Transformation & Cost of... View Details

    • 27 Sep 2011
    • First Look

    First Look: September 27

    overview:http://cb.hbsp.harvard.edu/cb/product/512027-PDF-ENG The Cheezburger Network John Deighton and Leora KornfeldHarvard Business School Case 511-091 Cheezburger Network was a Web publisher of humorous, user-contributed content, using View Details
    Keywords: Sean Silverthorne
    • 24 Aug 2020
    • Research & Ideas

    How Much Will Remote Work Continue After the Pandemic?

    Author Kristen Senz is a social media editor and writer for Harvard Business School Working Knowledge. [Image: iStock Photo] Related Reading The New Rules for Remote Work: Pandemic Edition How Companies... View Details
    Keywords: by Kristen Senz
    • 23 Nov 2020
    • Research & Ideas

    COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.

    consumer, bankruptcies dropped 28 percent year-over-year. Chapter 11 business bankruptcies climbed 35 percent year-over-year and by 194 percent for corporations with more than $50 million in assets. However, when small businesses are included, total business... View Details
    Keywords: by Rachel Layne
    • 12 Nov 2021
    • News

    Alumni Business Leaders on Confronting the Climate Change Challenge

    world has ever seen. The current climate crisis is far beyond an environmental issue—it is an existential crisis. Moreover, it converges with—and exacerbates—the crises we face in biodiversity, global health, and social justice. As... View Details