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  • September–October 2024
  • Article

How AI Can Power Brand Management

By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
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  • 2020
  • Working Paper

Incentive Power and Knowledge Sharing Among Employees: Evidence from the Field

By: Wei Cai, Susanna Gallani and Jee-Eun Shin
There is consensus, both in the literature and in practice, about knowledge sharing within organizations being a key determinant of success. However, organizations struggle to sustain employees’ engagement in knowledge sharing. One challenge lies in the fact that,... View Details
Keywords: Organizational Knowledge Sharing; Employee Driven Innovation; Innovation Appropriability; Contract Design; High-powered Incentives; Low-powered Incentives; Incentives; Pay-for-Performance; Rank-and-file; Employees; Knowledge Sharing; Innovation and Invention; Motivation and Incentives; Creativity; Performance
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  • October 2022
  • Case

EducationSuperHighway 2.0

By: William A. Sahlman, Allison M. Ciechanover and Emily Grandjean
In 2012, Evan Marwell launched EducationSuperHighway (ESH) to address a major problem: though most public K-12 schools in the US had access to the Internet, only roughly 30% had true broadband access that would enable every student to have high speed connectivity. ... View Details
Keywords: Nonprofit Organizations; Social Entrepreneurship; Social Issues; Leading Change; Early Childhood Education; Infrastructure; Internet and the Web; Telecommunications Industry; Education Industry; Technology Industry; United States; San Francisco
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  • Web

Research Areas - Institute For Strategy And Competitiveness

Edition by Michael E. Porter See All Publications Projects & Activities U.S. Competitiveness Project U.S. Cluster Mapping Project International Consortium for Health Outcomes Measurement Social Progress... View Details
  • September 2010
  • Article

Making Self-Regulation More Than Merely Symbolic: The Critical Role of the Legal Environment

By: Jodi L. Short and Michael W. Toffel
Using data from a sample of U.S. industrial facilities subject to the federal Clean Air Act from 1993 to 2003, this article theorizes and tests the conditions under which organizations' symbolic commitments to self-regulate are particularly likely to result in improved... View Details
Keywords: Adoption; Code Law; Environmental Sustainability; Governing Rules, Regulations, and Reforms; Organizations; Governance Compliance; Strategy; Motivation and Incentives; United States
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  • 26 Aug 2024
  • Blog Post

HBS Lingo 101

hub for entrepreneurial activity around the university and the Boston area. With office space and a packed calendar of programming, the i-Lab brings entrepreneurs throughout the university together. NVC: The New Venture Competition is an... View Details
  • 01 Jun 2022
  • Blog Post

Five Lessons From My First Year at HBS

prioritize your time between a social life, academics, career, and most importantly, yourself. You have to give yourself time to reset and recuperate – whatever that means to you. I’ve learned what is important to me and what is not, and... View Details
  • Web

Rigorous research, rooted in practice | About

Race, Gender & Equity Social Enterprise Behavioral Finance & Financial Stability Case Method Project Creating Emerging Markets Digital Data Design Institute at Harvard Foundry Impact-Weighted Accounts Institute for Strategy and... View Details
  • 30 May 2024
  • News

How to Have Effective Conversations

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Charles Duhigg (MBA 2003) is a Pulitzer Prize–winning journalist, a staff writer for The New Yorker, and author of the bestselling books The Power of... View Details
  • Web

Events - Business & Environment

Keywords: MBA Program; Mar 09 Social Enterprise Conference 2025 09 MAR 2025 | HBS Campus Open to the Harvard Community The theme of SECON this year is "A New Roadmap for Impact", exploring innovative solutions for creating lasting change... View Details
  • 14 Apr 2015
  • First Look

First Look: April 14

Additionally, labor quality and the structure of demand and a long tradition of work in organizational behavior suggests that the successful adoption of productivity enhancing managerial practices requires complementary changes in the firm's "culture" or in... View Details
Keywords: Sean Silverthorne
  • 29 Nov 2021
  • Research & Ideas

How Bonuses Get Employees to Choose Work Over Family

likely to spend extra time on a project with team members than those not eligible for extra rewards. Willing to give up happiness to spend time with colleagues. The research team also studied US Census time-use survey data between 2010 and 2015 to examine the daily... View Details
Keywords: by Rachel Kim Raczka
  • Web

Resources for New Alumni - Alumni

apply to the HBS Social Enterprise Loan Repayment Assistance Program , which is managed by the Social Enterprise Initiative. The deadline for this program is October 1. Check out our Loan Assistance Programs... View Details
  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

analyses by its accountant seem to indicate that small projects are more profitable than large projects. However, analysis of activities using activity-based costing reveals otherwise. With this new information, questions about what to do... View Details
Keywords: Martha Lagace
  • Web

Faculty & Researchers - Managing the Future of Work

related to the workforce, including the skills gap, degree inflation, care economics, the role of artificial intelligence in employment outcomes, the effectiveness of social entrepreneurs in improving education to employment outcomes,... View Details
  • March 2024 (Revised September 2024)
  • Case

Vineyard Wind Starts Spinning: Overcoming Onshore Challenges to Offshore Wind

By: Rosabeth Moss Kanter and Jacob A. Small
To activate the first wind turbines in the ocean off Martha’s Vineyard eventually supplying clean energy to 400,000 households, Vineyard Wind’s leaders had to navigate the permitting process, numerous delays, and objections from stakeholders in three communities:... View Details
Keywords: Climate Change; Renewable Energy; Joint Ventures; Green Technology; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Massachusetts; Martha's Vineyard; New Bedford; New England
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  • September 2008 (Revised October 2008)
  • Case

Shareholder Activists at Friendly Ice Cream (A1)

By: Fabrizio Ferri, V.G. Narayanan and James Weber
Two activist investors, one a founder and one a hedge fund manager, seek to improve board oversight at a chain restaurant company. Prestley Blake founded Friendly Ice Cream in 1935 with his brother, and the two created a chain of full-service restaurants. In 1979, they... View Details
Keywords: Investment Activism; Governing and Advisory Boards; Lawsuits and Litigation; Business or Company Management; Business and Shareholder Relations; Conflict of Interests; Food and Beverage Industry; United States
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  • January–February 2021
  • Article

Making Space for Emotions: Empathy, Contagion, and Legitimacy’s Double-Edged Sword

By: Andreea Gorbatai, Cyrus Dioun and Kisha Lashley
Legitimacy is critical to the formation and expansion of nascent fields because it lends credibility and recognizability to once overlooked actors and practices. At the same time, legitimacy can be a double-edged sword precisely because it facilitates field growth,... View Details
Keywords: Legitimacy; Collective Identity; Emotional Contagion; Field-congifiguring Events; Empathy; Natural Language Processing; Mixed Methods; Organizational Culture; Emotions; Groups and Teams
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  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

an empirical analysis of the geographic, economic, and social factors that contributed to the spread of civil war in Nepal over the period 1996-2006. This within-country analysis complements existing cross-country studies on the same... View Details
Keywords: Martha Lagace
  • 30 Aug 2023
  • Blog Post

I’m From the South and Going Back: Why HBS Was the Best School for Me

determining where and how I can strive to be a "leader that makes a difference in the world," a return became a no-brainer. Additionally, I recognize that the South still has a significant amount of social and political progress left to... View Details