Publications

September 2005 (Revised June 2006)
Case

WuXi PharmaTech

By: Richard G. Hamermesh and Simin Zhou

WuXi Pharmatech has gone from zero to $21 million in sales in three years. The company must decide its growth strategy and how best to finance and organize for rapid growth. View Details

Keywords: Growth Management; Capital Markets; Problems and Challenges; Pharmaceutical Industry; China

March 1989 (Revised August 1989)
Case

GI Wars: Tums vs. Rolaids—Positioning Over-the-Counter Drugs

By: Regina E. Herzlinger

Keywords: Health; Product Positioning; Pharmaceutical Industry

June 2004
Case

Aventis SA (B): A Company is Born

By: Joshua D. Margolis and Carin-Isabel Knoop

Supplements the (A) case. View Details

Keywords: Problems and Challenges; Mergers and Acquisitions; Horizontal Integration; Organizational Design; Organizational Culture; Pharmaceutical Industry; United States

April 2002
Article

A Tale of Two Experts: Thalidomide and Political Engagement in the United States and West Germany

By: Arthur A. Daemmrich

Keywords: Health; Government and Politics; Pharmaceutical Industry; United States; Germany

June 2003
Teaching Note

Discovering the Future: R&D Strategy at Merck (TN)

By: Gary P. Pisano

Teaching Note for (9-601-086). View Details

Keywords: Pharmaceutical Industry

October 2002 (Revised June 2003)
Background Note

New Frontiers in Target Discovery and Validation

By: Regina E. Herzlinger, Niv Caviar, Jon Chatterton and Andrea Lynn

Explains Immusol and Novartis's technology. View Details

Keywords: Information Technology; Technological Innovation; Pharmaceutical Industry

August 2001
Case

Scios, filled with distinguished scientists and experienced managers, nevertheless fails to clear the FDA Phase III process for an important biotechnology drug. This case asks the students to analyze the social costs and benefits of the regulatory process. View Details

Keywords: Governing Rules, Regulations, and Reforms; Health Care and Treatment; Cost Management; Cost vs Benefits; Social Issues; Pharmaceutical Industry; United States

March 2001 (Revised September 2002)
Case

Merck Latin America (C): Brazil

By: Michael Beer and James Weber

Examines Merck's change effort in Brazil from the perspective of the local employees. View Details

Keywords: Change Management; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Employees; Operations; Perspective; Pharmaceutical Industry; Brazil

February 2000
Case

Merck-Medco (B)

By: V. Kasturi Rangan

Keywords: Pharmaceutical Industry

February 1987 (Revised April 1987)
Case

Eli Lilly and Co. (A)

By: William J. Bruns Jr.

Keywords: Pharmaceutical Industry

March 1999 (Revised June 2000)
Case

Eli Lilly: The Evista Project

By: Steven C. Wheelwright and Matt Verlinden

Describes the creation and operation of the initial two heavyweight teams for new drug development and launch. The primary focus is on one of the teams, Evista, although comparisons to the other team, Zyprexa, are included. Lilly must decide the next phase (postlaunch)... View Details

Keywords: Projects; Groups and Teams; Operations; Management Teams; Product Development; Transition; Product Design; Business Startups; Business Plan; Product Launch; Competition; Service Operations; Pharmaceutical Industry

September 1993
Supplement

Manufacturing at ALZA: The Right Prescription? (C)

By: Dorothy A. Leonard

ALZA, a drug delivery company, considers marketing its own and other companies' products. The primary issue is whether to build an internal sales force focused on a few niche markets, to finance a sales force through alliances, or to acquire a marketing company. View Details

Keywords: Mergers and Acquisitions; Product Marketing; Alliances; Research and Development; Salesforce Management; Business Strategy; Pharmaceutical Industry

September 1983 (Revised November 1984)
Case

Syntex Laboratories (B)

The recommendations of the consultants require a number of assumptions and modifications to be implemented by Syntex Labs. Presents the initial implementation plan of the company. View Details

Keywords: Organizational Change and Adaptation; Strategic Planning; Salesforce Management; Pharmaceutical Industry

July 28, 2004
Article

Generic Dispensing and Substitution in Mail and Retail Pharmacies

By: Marta Wosinska and Robert S. Huckman

Keywords: Health; Sales; Pharmaceutical Industry

Read Now

August 1995 (Revised June 1997)
Case

Hillcrest Research Associates, Inc.

Hillcrest designs and administers testing procedures for drugs to determine whether they pass FDA specifications. As the company grows, it encounters problems with information technology and with the clinical research associates, who feel pressured to report more... View Details

Keywords: Growth Management; Information Technology; Health Testing and Trials; Pharmaceutical Industry

May 1992
Teaching Note

Amgen, Inc.: Planning the Unplannable, Teaching Note

By: Nitin Nohria

Teaching Note for (9-492-052). View Details

Keywords: Pharmaceutical Industry