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Show Results For
- All HBS Web
(838)
- People (8)
- News (280)
- Research (378)
- Multimedia (5)
- Faculty Publications (101)
- 14 Jun 2011
- First Look
First Look: June 14
always want to hear that a person is struggling, nor do they necessarily reward risk taking, even though they might pay lip service to innovative initiative. The authors outline several steps that individuals can take to shake off fear... View Details
Keywords: Sean Silverthorne
- 18 Aug 2021
- News
Alumni on the Black Lives Matter Movement
to support charitable causes related to the music industry, social justice, education, and campaigns against violence and racism. Hackney is Chief Partnerships Officer at Atlantic/Head of the Global Brand Partnerships Council at WMG. She... View Details
- 01 Sep 2009
- News
Read All About It!
and other forms of amusement and recreation, no matter how much leisure we may have. After men and women have spent respectively an estimated five and eight hours a week on the care of the body and personal appearance, after routine... View Details
- 01 Mar 2010
- News
Money Matters
base. The companies provide free office space where iTrust “relationship managers” meet with employees. The arrangement gives iTrust, starting with zero brand recognition, “instant credibility in the eyes of company employees and a... View Details
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
transfer ownership to assets like digital art and music tracks, and also help make it clear who the owners are, so they can coalesce into communities. Moreover, NFTs are programmable—which makes it possible to expand their features and value over time. Now mainstream... View Details
Keywords: by HBS News
- 20 Aug 2013
- First Look
First Look: August 20
http://www.people.hbs.edu/rgreenwood/shipsIA.pdf Cases & Course Materials Harvard Business School Case 513-703 Tyra Banks: Personal Branding No abstract available. Purchase this case:... View Details
Keywords: Anna Secino
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
different countries. Klump's experience is a reminder of just how complicated, on a personal level, globalization and managing across cultures can be. On the one hand, the world seems small and interconnected, thanks to high-speed... View Details
Keywords: by Garry Emmons
- 01 Jun 2005
- News
Do You Speak Business?
experiences. Klump’s experience is a reminder of just how complicated, on a personal level, globalization and managing across cultures can be. On the one hand, the world seems small and interconnected, thanks to high-speed technology,... View Details
Keywords: Garry Emmons
- 10 Mar 2009
- First Look
First Look: March 10, 2009
firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand... View Details
Keywords: Martha Lagace
- 16 Apr 2013
- First Look
First Look: April 16
variety of valuation approaches, from techniques widely used in practice to methods less frequently seen in practice today but likely to be increasingly important in the future years. Publisher's link: http://www.wiley.com/WileyCDA/WileyTitle/productCd-EHEP002072.html... View Details
Keywords: Sean Silverthorne
- 30 Sep 2014
- First Look
First Look: September 30
associated with a product's production heightens consumers' attraction to the firm, which in turn increases purchase interest (Experiments 1-3). In fact, cost transparency has a stronger impact on purchase interest than emphasizing the firm's View Details
Keywords: Sean Silverthorne
- 12 Dec 2018
- News
Lesson Plan
hope. So last December, speaking in a crowded, harshly lit room typical of government offices the world over, Cognetti put herself forward as one of 10 candidates to vie for a seat on the Scranton School Board. As part of her personal... View Details
- Web
Credential of Digital Innovation and Strategy | HBS Online
Determine which metrics to use to measure a campaign’s success and practice calculating its effectiveness Balance brand-building and performance marketing Unpack strategies for increasing engagement, including personalization, storytelling, and View Details
- 01 Jun 2014
- News
Screen Saver
not what Starbucks' brand is all about. It had to be the right fit. He helped us figure that out." Over their four-plus years of working together, Beeninga kept a notebook of Lopez's more memorable comments. For a Christmas gift one year,... View Details
- 04 Jun 2013
- First Look
First Look: June 4
acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing different parts. Publisher's link: http://www.amazon.com/Managing-Startups-Best-Blog-Posts/dp/1449367879 2006 Journal of Economic Behavior... View Details
Keywords: Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
four different segments—food services, industry, retail, and beverages—and exported 17% of its production, mostly to the United States, Europe, and Japan. El Rey needed to grow, but Redmond wondered how to achieve growth and how to market the "El Rey" View Details
Keywords: Martha Lagace
- 11 Sep 2012
- First Look
First Look: September 11
Strollers.com, and Luggage.com. Co-founders Niraj Shah and Steve Conine were considering making a major investment to build brand equity at the corporate level. Purchase this case:http://hbr.org/search/812044-PDF-ENG Col. Joshua... View Details
Keywords: Sean Silverthorne
- 01 Jun 2017
- News
Supercharged
2013), the founder and CEO of the Chinese electric startup WM Motor, puts the personal passenger vehicle market at around 28 million. Chinese consumers bought nearly half of all electric plug-ins sold worldwide last year, with Chinese... View Details
- 10 Sep 2007
- Research & Ideas
High Note: Managing the Medici String Quartet
important single person to your business." When you really analyze it, you don't want the creative person to be more customer-oriented. That's not what he does for a company. He's the source of... View Details
- Career Coach
Jill Huggett
Jill Huggett (Carroll '00), Principal, Bridgepath Career Advisors, is a certified professional career coach and certified professional resume writer. Jill combines professional coaching theory with her previous experience as a financial services management executive... View Details
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