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  • Research Summary

Overview

Hisano’s research addresses the social and cultural implications of technological development and economic changes mainly in the twentieth-century United States. By analyzing the regulation, manipulation, and presentation of food color, her current book project links... View Details
Keywords: Business History; Consumer Behavior; Agribusiness; Food And Environment; Business Strategy; Commercialization; Business And Government; Advertising; Goods and Commodities; Food; History; Government and Politics; Marketing; Business and Government Relations; Advertising Industry; Food and Beverage Industry; Chemical Industry; United States

    Karim R. Lakhani

    Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

    Keywords: biotechnology; communications; computer; health care; high technology; information technology industry; internet; pharmaceuticals; software; video games
    • 01 Jun 2011
    • News

    Want Creative Workers? Loosen the Reins, Boss

    • April 1999 (Revised May 2000)
    • Case

    Compaq Computer: Intel Inside?

    By: David E. Bell and Ann Leamon
    Presents the results of quantitative and qualitative market research on the possible acceptance of a non-Intel processor in Compaq Computer's consumer notebook line. If the low-priced, non-Intel notebook is a success, the company will maintain or increase its 45% share... View Details
    Keywords: Distribution; Production; Success; Performance Evaluation; Mathematical Methods; Competition; Computer Industry
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      Amit Goldenberg

      Amit Goldenberg is an assistant professor in the Negotiation Organization & Markets unit, an affiliate with Harvard’s View Details

      • Research Summary

      Overview

      By: Mattias E. Fibiger
      Professor Fibiger conducts research on twentieth-century international history, focusing primarily on political economy and international relations in Southeast Asia.

      Professor Fibiger's first book is entitled Suharto's Cold War: Indonesia, Southeast... View Details
      Keywords: Authoritarianism; Political Economy; Foreign Aid; Foreign Direct Investment; Foreign Policy; Southeast Asia; United States; Finance; International Economy; International Capital Markets; History; International Relations; National Security; Government and Politics; Development Economics; Southeast Asia; United States; Indonesia; Philippines; Malaysia; Singapore
      • 21 Nov 2023
      • Research & Ideas

      Employee Negativity Is Like Wildfire. Manage It Before It Spreads.

      Regulating our own emotions in stressful situations is difficult enough, but business leaders face the added challenge of attempting to regulate the collective emotions of the groups they lead to guide them toward success. Now, research... View Details
      Keywords: by Kristen Senz
      • 25 Apr 2014
      • Video

      Matt Weinzierl - Making A Difference

      • September 2014
      • Case

      Crescent Pure

      By: John A. Quelch and Alisa Zalosh
      Executives from Portland Drake Beverages (PDB) are meeting to determine the appropriate product positioning and advertising campaign for the launch of Crescent Pure, a specialty organic beverage. They have 3 options for positioning: should Crescent Pure be positioned... View Details
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      • October 1997
      • Case

      L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude

      By: Robert J. Dolan
      L'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United... View Details
      Keywords: Problems and Challenges; Marketing Strategy; Brands and Branding; Globalization; Beauty and Cosmetics Industry; Retail Industry; France; United States
      Related
      • 07 Nov 2023
      • Research & Ideas

      When Glasses Land the Gig: Employers Still Choose Workers Who 'Look the Part'

      platforms and realizing the contrast with the real world, where we don’t usually share our pictures when we apply for a job,” Troncoso says. She recalls wondering, “Why do we need them?” Two million applications on Freelancer.com The need for freelancers arises across... View Details
      Keywords: by Scott Van Voorhis
      • 13 Jan 2003
      • Research & Ideas

      The Subconscious Mind of the Consumer (And How To Reach It)

      proposition and becomes a more profound basis for developing marketing strategy than, say, technical superiority or long-lasting benefits. While the latter attributes are important, it is because they serve the deeper needs of connection... View Details
      Keywords: by Manda Mahoney

        Olivia S. Kim

        Olivia Kim is an assistant professor of business administration in the Entrepreneurial Management Unit at Harvard Business School. She teaches the Entrepreneurial Management course in the MBA required curriculum.

        Professor Kim's research examines how firms... View Details

        • October 2000 (Revised March 2001)
        • Case

        BizRate.com

        By: Youngme E. Moon
        BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue... View Details
        Keywords: Business Education; Marketing Channels; Internet and the Web; Customer Relationship Management; Trust; Business Model; Marketing Strategy; Internet and the Web; Business Divisions; Debates; Retail Industry
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        • 13 Jul 2017
        • Working Paper Summaries

        Catering Through Disclosure: Evidence from Shanghai-Hong Kong Connect

        Keywords: by Aaron S. Yoon
        • 15 Apr 2013
        • Research & Ideas

        Solving the Search vs. Display Advertising Quandary

        a few clicks of a mouse, companies can tell how successful a particular ad was in making a purchase decision. "A lot of companies have put more and more money into online marketing because online marketing... View Details
        Keywords: by Michael Blanding; Advertising
        • 2018
        • Book

        Horngren's Cost Accounting: A Managerial Emphasis

        By: Srikant M. Datar and Madhav Rajan
        Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of “different costs for... View Details
        Keywords: Cost Accounting; Management
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          Samuel B. Antill

          Samuel Antill is an assistant professor of business administration in the Finance Unit at Harvard Business School. He teaches the Finance II course in the MBA required curriculum.

          Professor Antill’s research interests are in corporate... View Details

            Scott Duke Kominers

            Scott Duke Kominers is a Professor of Business Administration in the Entrepreneurial Management Unit; as well as a Faculty Affiliate of the View Details

            • May 2009
            • Article

            Customer-Based Valuation

            By: Sunil Gupta
            Customer lifetime value (CLV) has emerged as an important metric to manage and grow customers. Marketing scholars have written many books and articles on this topic. However, most of this research has focused on tactical marketing decisions. While this is important, it... View Details
            Keywords: Customers; Valuation
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