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    Julian J. Zlatev

    Julian Zlatev is an assistant professor of business administration in the Negotiation, Organizations & Markets Unit. He teaches the second-year Negotiation course.

    Professor Zlatev’s research interests include ethics and morality, trust, impression... View Details

    • Research Summary

    Overview

    By: Mattias E. Fibiger
    Professor Fibiger conducts research on twentieth-century international history, focusing primarily on political economy and international relations in Southeast Asia.

    Professor Fibiger's first book is entitled Suharto's Cold War: Indonesia, Southeast... View Details
    Keywords: Authoritarianism; Political Economy; Foreign Aid; Foreign Direct Investment; Foreign Policy; Southeast Asia; United States; Finance; International Economy; International Capital Markets; History; International Relations; National Security; Government and Politics; Development Economics; Southeast Asia; United States; Indonesia; Philippines; Malaysia; Singapore
    • 13 Jan 2003
    • Research & Ideas

    The Subconscious Mind of the Consumer (And How To Reach It)

    proposition and becomes a more profound basis for developing marketing strategy than, say, technical superiority or long-lasting benefits. While the latter attributes are important, it is because they serve the deeper needs of connection... View Details
    Keywords: by Manda Mahoney
    • March 1994
    • Case

    Materials Technology Corp.

    By: Clayton M. Christensen
    Materials Technology Corp. (MTC) is an MIT-based start-up company that identified an initial product market for its advanced materials-processing technology using conventional market research techniques. While pursuing that market--advanced microelectronic... View Details
    Keywords: Marketing Strategy; Technology; Markets; Product Development; Innovation and Management; Electronics Industry; Computer Industry; United States
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      Channing Spencer

      Channing Spencer is a Doctoral Candidate in the Organizational Behavior program jointly offered by Harvard Business School and the Department of Sociology at Harvard. She is also an affiliate of the Institute for Quantitative Social Science (IQSS).
      View Details
      • 05 Apr 2017
      • Research & Ideas

      For Women Especially, It Pays to Know What Car Repairs Should Cost

      Quotes, published in the February issue of Journal of Marketing Research. The large-scale field experiment investigated whether price expectations of consumers--male or female--can influence the final price. The answer: yes. The View Details
      Keywords: by Wendy Guild Swearingen; Auto; Service
      • September 2014
      • Case

      Crescent Pure

      By: John A. Quelch and Alisa Zalosh
      Executives from Portland Drake Beverages (PDB) are meeting to determine the appropriate product positioning and advertising campaign for the launch of Crescent Pure, a specialty organic beverage. They have 3 options for positioning: should Crescent Pure be positioned... View Details
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        Amit Goldenberg

        Amit Goldenberg is an assistant professor in the Negotiation Organization & Markets unit, an affiliate with Harvard’s View Details

        • April 1999 (Revised May 2000)
        • Case

        Compaq Computer: Intel Inside?

        By: David E. Bell and Ann Leamon
        Presents the results of quantitative and qualitative market research on the possible acceptance of a non-Intel processor in Compaq Computer's consumer notebook line. If the low-priced, non-Intel notebook is a success, the company will maintain or increase its 45% share... View Details
        Keywords: Distribution; Production; Success; Performance Evaluation; Mathematical Methods; Competition; Computer Industry
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          Olivia S. Kim

          Olivia Kim is an assistant professor of business administration in the Entrepreneurial Management Unit at Harvard Business School. She teaches the Entrepreneurial Management course in the MBA required curriculum.

          Professor Kim's research examines how firms... View Details

          • Research Summary

          Overview

          Hisano’s research addresses the social and cultural implications of technological development and economic changes mainly in the twentieth-century United States. By analyzing the regulation, manipulation, and presentation of food color, her current book project links... View Details
          Keywords: Business History; Consumer Behavior; Agribusiness; Food And Environment; Business Strategy; Commercialization; Business And Government; Advertising; Goods and Commodities; Food; History; Government and Politics; Marketing; Business and Government Relations; Advertising Industry; Food and Beverage Industry; Chemical Industry; United States
          • 21 Nov 2023
          • Research & Ideas

          Employee Negativity Is Like Wildfire. Manage It Before It Spreads.

          Regulating our own emotions in stressful situations is difficult enough, but business leaders face the added challenge of attempting to regulate the collective emotions of the groups they lead to guide them toward success. Now, research... View Details
          Keywords: by Kristen Senz
          • 01 Jun 2011
          • News

          Want Creative Workers? Loosen the Reins, Boss

          • Research Summary

          Capital Markets, Investment, and Competition

          By: Michael E. Porter
          Michael E. Porter's research into issues of capital allocation, first published in the report 'Capital Choices,' is the basis for continuing research that examines how U.S. capital markets distort competitive behavior and investment. A report to the Competitiveness... View Details
          • October 1997
          • Case

          L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude

          By: Robert J. Dolan
          L'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United... View Details
          Keywords: Problems and Challenges; Marketing Strategy; Brands and Branding; Globalization; Beauty and Cosmetics Industry; Retail Industry; France; United States
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          • 25 Apr 2014
          • Video

          Matt Weinzierl - Making A Difference

          • 07 Nov 2023
          • Research & Ideas

          When Glasses Land the Gig: Employers Still Choose Workers Who 'Look the Part'

          platforms and realizing the contrast with the real world, where we don’t usually share our pictures when we apply for a job,” Troncoso says. She recalls wondering, “Why do we need them?” Two million applications on Freelancer.com The need for freelancers arises across... View Details
          Keywords: by Scott Van Voorhis
          • October 2000 (Revised March 2001)
          • Case

          BizRate.com

          By: Youngme E. Moon
          BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue... View Details
          Keywords: Business Education; Marketing Channels; Internet and the Web; Customer Relationship Management; Trust; Business Model; Marketing Strategy; Internet and the Web; Business Divisions; Debates; Retail Industry
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          • 2018
          • Book

          Horngren's Cost Accounting: A Managerial Emphasis

          By: Srikant M. Datar and Madhav Rajan
          Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of “different costs for... View Details
          Keywords: Cost Accounting; Management
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          • 15 Apr 2013
          • Research & Ideas

          Solving the Search vs. Display Advertising Quandary

          a few clicks of a mouse, companies can tell how successful a particular ad was in making a purchase decision. "A lot of companies have put more and more money into online marketing because online marketing... View Details
          Keywords: by Michael Blanding; Advertising